Dell Identify and Evaluate Marketing Opportunities Essay

1784 Words Aug 27th, 2013 8 Pages
1. List ways that Dell conducts research on its customers to continually improve products and services.

To continually improve their products and services Dell conducts research through: customer service online surveys brainstorming session in forum or groups using the telephone

Dell posts online questionnaires to create customer responses to specific ideas as part of their market research.
Ideastrom gives to the customer the ability to interact and suggest ideas to improve Dell's products and services. Dell community member can talk to each other and share theirs ideas about improvement or the creation of new products. Dell interact with theirs customers by giving them positive feedback on the level of ideas.
…show more content…
6. Identify three threats and two internal weakness that Dell could face.

Threat :
One of the biggest external threats to Dell is that price difference among brands is getting smaller. Dell’s Direct Model attracts customers because it saves cost. Since other companies are able to offer computers at low costs, this could threaten.
Increasingly of popular brand names in the competition such as Samsung or Acer. The growth rate of the computer industry is also slowing down. Dell has the biggest share of the market.

Weaknesses :
For home users, Dell’s direct method and customisation approach posed problems. For one, customers cannot go to retailers because Dell does not use distribution channels. Customers just can’t buy Dell as simply as other brands because each product is custom-built according to their specifications and this might take days to finish.

Dell's deal with a large amount of suppliers from many different countries, this can be an issue if a product is out of stock or not ship to Dell on time.

7. What types of information can a business gather from its internal systems about its customers to assist the planning process ?

From its internal systems a business can gather information about, the customer's feedback and also customer's general information.

8. List four ways environment
Open Document