Dell Inc. Company 's Strategy

2006 Words9 Pages
Dell Inc., which is headquartered in Texas, was founded by Michael Dell in the year 1984, and the company’s strategy when it came to distributing differed from other competitors in the computing industry due to the fact it did business with its customers directly versus using middlemen such as retailers or and wholesalers. This afforded Dell’s customers the ability to have computers built to their specification as they order them, and kept the company’s costs at low levels. The company’s website brought in one million dollars on its own in 1997. The company decided to expand globally and created new products to reach four specific target markets, which it competitors such as Hewlett- Packard, Apple and others followed suit by using…show more content…
It makes use of the postal system by annually mailing direct-mail pieces and catalogs totaling in the millions, and has some big supporters/customers such as government and non-government businesses. The company is also successful in dealing with customers through certain social media sites like Twitter which brought in a total revenue of $6.5 million in under three years. The Social Media Listening Command Center which is maintained by Dell Inc. is designed to listen to conversation regarding Dell Inc.’s brand, and its products and services. Key Marketing Issues • Supply chain - Dell started to make its models available in specific, large retail stores in the United States, the Ukraine, Japan, and China, and established businesses in capitals of the world such as Budapest, Moscow and others. • Supply management - the company makes use of modern technology by having webpages that meet their different target markets’ needs, and outlet stores that are online to sell products that have been taken off the line, or restored. • Supply-chain management – in order to obtain market share in the U.S. and abroad, the company would need to visit malls, stores, and shopping districts where their customers frequented. Dell started to make its models available in specific, large retail stores in the United States, the Ukraine, Japan,
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