Dell Marketing Strategies

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CONTENTS Product and Market Description 3 About Dell 4 Marketing Objectives of DELL 5 Products and Services 6 DELL’s Competitors and Market Players 7 Aggregate Market Forces 8 Microenvironment Analysis 10 Macro environment Analysis 13 Marketing Program, Strategy, and Tactics (4 Ps): 15 Dell Market Strategy 16 Value Chain Analysis 18 Differential Advantage for each company 20 Expected Future Strategies 22 Segmentation 23 Targeting 24 Positioning 24 Consumer Behavior 26 Assumptions in Planning Process 30 Value Proposition 31 Competitor’s Targeting 32 Conclusion 33 Product and Market Description Laptop also known as notebook is a small portable computer compared to a desktop. Although the concept of a laptop was…show more content…
4. Global Citizenship They believe in participating responsibly in the global marketplace. They are committed to understanding and respecting the laws, values and cultures wherever they do business; profitably growing in all markets; promoting a healthy business climate globally; and contributing positively in every community they call home, both personally and organizationally. 5. Winning Employees at Dell have a passion for winning in everything they do. They are committed to operational excellence, superior customer experience, leading in the global markets they serve, being known as a great company and great place to work, and providing superior shareholder value over time. Marketing Objectives of DELL Dell has laid out broad long term companywide goals to drive shareholder value including • Deliver sustained unit growth at a premium to the market • Execute against its $3 billion cost opportunity • Deliver sustained EPS growth • Execute on its five core growth initiatives • Grow its retail and the channel for scale and profit To achieve all these goals, Dell has defined a few marketing objectives. They have been elaborated upon below: Customer Retention Dell’s business model appeals to customers desire to save money – the industry has had the reputation of selling equipment at reasonable prices, then picking up profits by charging an arm and a leg for supplies,

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