Dell: Process Strategies and Analysis

1293 Words Jan 29th, 2018 5 Pages
Dell relies heavily on supply chain management (SCM) and optimization strategies to support their mass customization process strategy, often achieving inventory turns of 26X or greater on a consistent basis (Gunasekaran, Ngai, 2009). Due to the agility of their mass customization strategy, Dell has been very successful in moving into new markets quickly, generating $19B in mobility revenue alone in just three years of competing in that market (Dell Investor Relations, 2012). Dell has also successfully used its mass customization strategy for transitioning into services-based businesses that are more profitable and have a larger potential market throughout Fortune 1,000-level companies (Dell Investor Relations, 2012). The core competency of mass customization is so strong in the company that they are customizing entire systems and networks for many larger corporations today; using many of the same fundamental core concepts of their build-to-order, configure-to-order and engineer-to-order strategies the company was founded on (Salvador, de Holan, Piller, 2009). The intent of this analysis is to evaluate the mass customization process strategy the company has excelled at for now for nearly three decades has matured into a formidable competitive strength in the high technology industry. Second, an analysis of why Dell continues…
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