Dell SWOT Essay example

Dell's business strategy combines its direct customer model with a highly efficient manufacturing and supply chain management organization and an emphasis on standards-based technologies. This strategy enables Dell to provide customers with superior value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use.

Dell. Dell’s products—computers, servers and printers—are commodities. Dell tends not to develop the technologies underlying these products. Instead, it purchases the components from firms that develop the technologies (semiconductors and computer software). Dell’s direct-to-customer marketing strategy is not unique, but the extent to which Dell performs this strategy better than anyone else in the industry gives it a competitive advantage. Its size, purchasing power, quality control, and efficiency permit it to operate as a low-cost provider.

Keith Maxwell is the Vice President in charge of Worldwide Operations, for Dell Computer Corporation. Dell Computer’s was founded in 1984 by Michael Dell in his University of Texas dorm room, and by 1999 the company grew to market over $98Billion. Dell was the second growing largest personal computer manufacturers, just behind Compaq in the growing PC industry. Dell

Market Position is very high, and big brand name as one of the largest toy company in the world.

In serving its customers Dell has succeeded more than its rivals. It can be seen from the table 3 that ranks PC manufactures based on Consumer Report where Dell won the 1st rank place.

Dell is a leading computer technology organization. Dell constantly keeps up with changes in their market to stay competitive. Dell is focusing on cost from issues of storage to transportation of products.

Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983, Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell, in one of his interview, is that in the early days of computers' manufacturing, companies had to be able to produce every part of the system. As the industry matured, companies started to focus on single parts and to become specialized in creating items that can be assembled with other parts to prepare a computer. As a result, Dell understood that to have a competitive edge in the market, they needed to

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.

Founded in 1984 by Michael Dell with the aim of building relationships directly with customers. Dell is a premier provider of PC products and services sought by customers worldwide to build their information technology and internet infrastructures. Through its direct business model it designs, manufactures and customises products and services to customer requirements and offers an extensive selection of software and peripherals.

Dell Company has a successful business strategy. As it is following cost leadership strategy. Its success story is hidden in cost proposition, delivery, and unique customization. In response to the high performance and better chances for growth Dell is applying two way strategy parallel to one another.

Please discuss how marketing strategy fits within the larger framework of business strategy. Provide an example of a company (from any industry) that successfully integrates marketing strategy into its overall business strategy, mission and vision. Or, give an example of a company whose marketing strategy doesn’t fit well with its business strategy, mission and vision, and explain why this is so.

Our company's success, which is characterized by responsiveness and technical excellence, has been founded on our dedication and quality service. Our purpose is to deliver high-quality technology solutions that enable companies to meet their business needs and goals more effectively.

A mission statement will outline the purpose of a company it will also declare the company’s core purpose and it usually remains unchanged over time. A Good mission statement will differentiate what’s important and what is not important. It will also clearly state which market place the company will operate and how. It will also communicate to the companies employees what direction the company will take. A mission statement is different to a vision statement as a mission is goal to be accomplished and a vision statement is to be perused. A good mission statement should

The SWOT analysis in appendix 1 showed that the company’s main strengths are their position in the market, their reputation of providing quality and affordable products. These strengths make some key contribution to the business strategic plans.

Dell is working to reverse the service slide. According to John Hamlin, senior vice-president of Dell U.S. consumer business, justifies that the corporation is appointing a few thousand additional reps this year and striving to reduce call transfers. Already, he says, internal weekly surveys of 5,000 customers show a 35% increase in customer satisfaction from a year ago. Dell plans on changing its support system since direct model is not very efficient.