Dell Supply Chain Management

Supply Chain Management: An International Journal, Volume 7, Number 5, 2002, pp. 271 – 282;

Supply management can be studied as both an instant field of practice and forming academic domain (Storey, Emberson, Godsell, & Harrison, 2006). It was eventually about influencing behavior in particular directions and in particular ways. The fundamental logics, drivers, enablers and barriers asset and exact close attention in supply management. Manufacturers, retailers, suppliers, and wholesalers are the members in supply chain. Supply chain management (SCM) is normally applying in integrated wholesaling and retail businesses (Wisner & Tan, 2000). SCM is comprehensiveness with logistics and physical distribution functions with reducing lead time of delivery. It is a comprehensive philosophy intent on management’s purpose to sustain or establish competitiveness in a quickly growing environment, through more able distribution, and purchasing activities (Cooper & Ellram, 1993; Giunipero &

The supply chain management is considered as a management concept from past two decades as the customers are concerned about timely and safe delivery. The competitiveness has been increasing among the companies to deliver the products as quickly as possible to the customers all around the world. This has made the supply chain management as a vital tool for the management. This is also measured as a competitive parameter for the companies.

Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983, Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell, in one of his interview, is that in the early days of computers' manufacturing, companies had to be able to produce every part of the system. As the industry matured, companies started to focus on single parts and to become specialized in creating items that can be assembled with other parts to prepare a computer. As a result, Dell understood that to have a competitive edge in the market, they needed to

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.

Supply chain management or SCM is a series of interconnected and interdependent operational functions and decisions. It is the blend of art and science that goes into enhancing the company’s procedures in obtaining the raw materials it requires to create a product or service and distribute it to customers (Harland Jr, 2013). All successful e-commerce businesses have one strategy in common, that similarity is the emphasis on creating and developing supply chains that distributes products and services to customers as cheaply and fast as possible. Leading e-commerce business and enterprise continually invest on improving the speed and cost-reduction of their supply chains, in which implementing a supply chain management proves to be beneficial. Supply chains that are flexible, nimble, and aligned can deliver sustainable competitive advantage, which is crucial to successful e-commerce (Lee, 2004).

Supply chain management is a main process in all kinds of companies. That’s because an optimized supply chain results in lower costs and a faster production cycle.

Dell is the largest computer-systems company based on estimates of global market share. It is also the fastest growing of the major computer-systems companies competing in the business, education government and consumer markets. Dell’s product line includes desktop computers, note book computers, network servers, work stations and storage products. Michael Dell founded the company based on the concept of bypassing retailers and

The use of information technology by firms that want to gain competitive advantage has increased dramatically in the last twenty years. Large and small firms have been utilizing information systems to connect their internal business functions and the company’s activities to stakeholder such as suppliers and customers. (FORMAN WEB 13). Supply chain management and customer relationship management are some of the many systems used by firms to accomplish the aforementioned functions. Before comparing Supply Chain Management and customer relationship management systems to Tradition Systems, a brief description of Supply chain management and the activities it involves is fully

As we all know supply chain is one of the most important areas which if handled properly can provide competitive edge to the companies. Supply Chain Supply change management is the control of resources, information, and capital Management of supply chain management is the most challenging and complex task because of ever changing needs of companies, products and customers. The instabilities in the market are also one of the reasons. When a company faces problem of excessive inventory, increasing costs, decreasing profits, poor return on assets and poor customer satisfaction then the company has to improve or look after its supply chain or if a company is entering into a new market or new technologies then it should have a well settled plan for its supply chain management. Same was the case here as well.

sold. The customer did not have to come to a store to buy a computer, and Dell was

Supply chain management (SCM) systems have been a new and steady buzz word from late last century up to today. Large companies depend on SCM systems to reduce cost and increase revenue. This article explores the relevant use of SCM systems in today’s business world through different means of analysis, such as SCM performance, variables associated with cost and revenues, and business, supplier and customer relationships. It advocates for their use and provide quantitative analytics to support their position.

Although Dell is an extremely successful company, there are areas of improvement and enhancement that should be considered. After a thorough analysis of Dell¡¯s IT tools, business model, IT infrastructure and competitive advantage, we have developed seven key suggestions. By implementing these recommendations, Dell can keep its high ranking in the competitive computer industry by increasing customer satisfaction, competitive advantage and superior value chain, without changing its principal operations to achieve these goals.

A supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There are a lot of players involved like the suppliers, manufacturers distributors etc. They have to have a lot of coordination and collaboration among them to in order to be really efficient and deliver good quality products and services. The whole process is integrated to meet the supply and demand. The supply chain networks have drastically changed over the years in the era of globalization. They are very global in nature involving various complex interactions and flow of goods, data and funds between companies which are situated in different countries and continents. Even though the companies are spread across the world the manufacturing plants generally follow a similar structure which normally comprises of the suppliers, assembly plants, distributors, retailers, inbound and outbound logistics providers. There were a lot of challenges which arose because of the competition

Supply chain management is essential process for every business organization to make a good relationship among suppliers who provide resources to business organizations according to their requirements. Here in this report we will discuss about production strategy and contracts for supply chain for Dell. Dell is a well-known company and serving its customers with its services and products worldwide. It will be better to discuss about supply chain management of this company. Besides this, we will also discuss about seasonal and generic sale of products of supply chain. By interviewing Retail Company it will become easy to know about inventory policies that are adopted by store for order quantity, safety stock and reorder level.