Dell : The Power Of Do More Essay

Dell Company is one of the leading brands in the computer industry. Its long stint in this computer business has been inspiring for many small IT companies and current entrepreneurs. The given case study has blended a lot of crucial info on the Dell regarding its early growth period with issues, industry specific details, business model, product line and structure, issues and policies in its business in cooperation with future prospects of the Dell Company. Hence, this paper will reply the below questions, based on this case study of Dell Company.

Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983, Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell, in one of his interview, is that in the early days of computers' manufacturing, companies had to be able to produce every part of the system. As the industry matured, companies started to focus on single parts and to become specialized in creating items that can be assembled with other parts to prepare a computer. As a result, Dell understood that to have a competitive edge in the market, they needed to

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.

efficiently and profitably in its niche market. By the late 1980’s – early 1990’s, Dell noticed that its

1. a. In a span of 20 years, from 1984, Michael Dell became the leader of one of the most profitable and innovative organizations in the world. The meteoric rise of Dell Computers Corporation was largely a result of some innovative strategies and perspectives and reveals a new model for doing business in the information age. Discuss the major mistakes made during this period and the resulting lessons learnt by Dell.

Dell incorporation is a well known name in households and organizations everywhere. This is because Dell is the largest mail order computer vendor in the world due to their high reputation or providing quality PCs to the public at affordable and competitive prices. However, this innovation of PCs would not habe been possible without Mr. Michael Dell, the genius behind this prominent and successful company (Anonymous, 2015). From its inception, Dell has managed to gain and maintain a competitive advantage in the industry of computers. The question then is how does Dell gain and retain this competitive advantage?

Pearce and Robinson (2005), tell of Dell’s innovation in this manner, “Dell Computer built its first 10 years of unprecedented growth by creating an organization capable of the speedy and inexpensive manufacture and delivery of custom-built PCs. Gateway and Micron have attempted to copy Dell for most of that time but remain far behind Dell’s diverse organizational capabilities” (p. 151).

Michael Dell, founder of Dell Computer Corporation had his humble beginnings in the computer industry when he began selling personal computers directly out of his dorm room. This impressed upon him that this was the path to take in his professional life, he started his company in 1984, registered as Dell Computer Corporation. Krames, (2003) Unlike other computer companies at the time, Dell was heavily focused on the end user, the consumers who would actually be purchasing the computers. By placing the emphasis on the consumers instead of big box stores to sell his product he brought a new way of selling computers to the industry, which was an uncommon way of doing business at that time. This is a notable contribution to the computer

sustain its profitability in light of the industry’s -10% growth rate and 50% reduction in profit margins in late 2000, or should it change its expectations and react to the commodity nature of the environment? Dell’s immediate challenge is to try and sustain its positive growth rate, spike its stock prices, and conquer new markets. But how does Dell choose its next product or service to offer the world ? It must make the right choices as to what is the next value proposition that really matters to its customers. Another challenge for Dell is how to cope in a new world where technology devices and components cost less and less (resulting in shrinking profit margins) that become obsolete practically overnight. Perhaps, Dell’s biggest challenge will be to have the discipline to know when and how to change strategies that have worked so well up to now. If Dell does not have the vision and adaptability, it will be just a matter of time before another company does a Dell on Dell.

Dell is a leading technology company that offers a wide range of products including desktop computers, networking products, servers, mobility products, storage, peripherals, software as well as general IT services. The company mainly operates in the United States and is headquartered in the city of Round Rock, Texas. In the financial year ended 2011, the company recorded a revenue of $61,494 million, a figure which indicated a 16.2 percent increase over the FY2010 figure. Its FY2011 operating profit was about $3,433 million, an amount which marked a 58.1% increase over the FY2010 value. Its FY2011 net profit was $2,635 million, a value which represented a 83.9 percent increase over the FY2010 value (Datamonitor,2011).

Dell Computers was founded by Michael Dell in 1984 and has its head offices in Round Rock, Texas.

Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computers and other computer-related products. Based in Round Rock, Texas, Dell employs more than 76,500 people worldwide as of 2009[update].

Dell is now entering its twenty fourth year of operation. While its products were once well received, sales have now slowed. Dell was once the leading PC seller, its stock price is now deflated. Dell’s stock prices haven’t been this low since before Michael Dell retook his position as CEO of the company, in February 2007. Dell’s sales are down and for once, Hewlett Packard shipped more PCs than Dell. Innovation and increased marketing are vital if Dell hopes to regain their, once held, top spot.

Dell was started by Michael Dell in his dorm room at the University of Texas in 1984 with $1000. Essentially, Dell started as an entrepreneurial venture, based on some unique. Company headquartered in Round Rock, Texas, U.S.A. Michael Dell has been successfully able to guide the organization to a point where its revenue is around US$ 63.07 billion in 2012. In 2001, became the No. 1 computer systems company in the world. At present (2013), it is the third largest PC vendor in the world after HP and Lenovo. The product portfolio, before the onset of smartphone revolution included Desktops, Laptops, Storage Products, Workstations and Network Servers. In the present time Dell has ventured into the Smartphones and Tablet as well.

Dell is an American Company which own a wide family of a different kind of devices such as computers, Laptops, Tablets, smartphones, printers, scanners and much more for all the needs of IT experts, businesses, industries or home based applications.