Delta Air Lines Communications And Decision Making

Communication: Leaders and executive must gain employee trust and confidence and communicate the execution strategy and share the expected results.

An organization who strives to adapt with the surrounding environment, internally and externally, has a better chance of surviving in a competitive market than one who does not. To be an effective learning organization the management must be willing to listen to its employees and their customers to grow their brands. When management is open with their employees through all levels of the organization, the employees will be more willing to speak their minds. Once employees speak up with innovative ideas, leadership must show they are listening by giving feedback or integrating those ideas into their operations. Human relations allow this type of interaction between leaders and workers to take

This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better

Poor leadership and communication are attributable to ineffective communication. For effective communication to occur The Communication Process must occur seamlessly. Communication at Cerner Corporation was perceived as ineffective because those at the receiving end were interpreting messages from managers that were not consistent with the goals of the company. According to Guffey, Rogin, and Rhodes (2010), “Predicting the effect of a message and adapting the message to a receiver are key factors in successful communication” (p.11). This explains the communication challenges at Cerner Corporation.

In this essay, I am going to discuss how practices of leadership contribute to managing communication in the post bureaucratic era. This essay shall discuss the effectiveness of leadership approaches in the post bureaucratic era in managing communication in organizations. In section 1, I shall discuss leadership in terms of communication by drawing upon the article by Barry B. (2007). In addition, I shall also discuss the use of communication in running an organization in a leader’s desired way (Jack, G., 2004) and the need of contingency approach (Browning, 2007, pg 190) while communicating with employees. In section 2, I shall discuss how management stimulate loyalty in employees through embedding organizational identity (Gagne, J.F.,

The interpretative view of organizational communication developed from a humanistic approach to organizational behavior. The approach views organizations as cultural centers that develop over time. Consequently, the cultural setting of an organization determines the relationship between the management and the employees as well as between the employees. The interpretive organizational communication approach centers on the nature of communication between human beings in their natural environments. Moreover, the approach seeks to establish communication between persons whose incentive to communicate develops from the desire to accomplish the goals that describe the organization.

“Your employees come first, and if you treat your employee’s right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that” (Byrne, 2012). This quote from Herb Kelleher, co-founder of Southwest Airlines, embodies the leadership at the airline. Southwest is the leading low-cost airline based in Dallas, Texas and founded in 1967 by Herb Kelleher and Rollin King. They dare to differ from other carriers because their philosophy revolves around people both internal and external. Communication, culture, and leadership are the cornerstone of their success. This paper explores key leader’s communique tactics, the role communication plays in daily operations, how the mission, vision, and culture reinforce the goals, and the prominence of connecting with internal and external stakeholders. A clearer understanding the role of communication and culture at Southwest are beneficial in developing best practices for any organization.

Even though they have the leadership of an executive board, they are a publicly traded company with shareholders. “Delta provides scheduled air transportation for passengers and cargo throughout the United States and around the world.” (Delta Annual Report, 2013, pg. 2) This passenger and cargo business brought in a hefty $10.5 billion showing a $1.5 billion increase from 2012. As of December 31, 2013, Delta owned 592 aircraft. They had 94 on capital lease and 57 on operating lease bringing their fleet number to 743 total aircraft. Delta had commitments to purchase 147 more airplanes, lease 75 more and options for 42 additional aircrafts. Delta’s regional carriers, who they are partnered with, operate 532 aircraft. These partners are Endeavor Airlines, Express Incorporated, Sky West Airlines, Compass Airlines, Shuttle America Corporation, GoJet Airlines, LLC, and Chautauqua Airlines Incorporated. Delta also leases most of their land and occupied buildings. Their main offices are located at Hartsfield Airport in Atlanta which is leased from the city of Atlanta, Georgia. They own real property in Atlanta, Georgia, St. Paul, Minnesota, Minot, North Dakota, Chisholm, Minnesota, and Tokyo, Japan. Impressively, Delta is in every major domestic market and they use a hub and spoke system making it easier to reach all geographical regions in the

The aviation industry, due to its fast paced and extremely performance oriented nature, is an ideal example of how proper organizational behavior lends to the growth, and ultimate success of a company. Often, mitigating operational hurdles and constraints becomes the focus of leadership in this industry as problems such as financial limitations continually arise. This unfortunately can result in employers neglecting the most essential part of their company, the employees. The ability for an employer to recognize and resolve threats to employee job satisfaction and security, conquer lack of employee motivation, and proactively negotiate internal and external conflict allows for a company to thrive.

It is essential for business leaders to have excellent verbal and non-verbal communication skills, as leaders are often a symbol of a company’s integrity and this affects not only how customers perceive the company, but also impacts the thoughts and actions of lower positioned employees. For example, a leader that speaks using improper grammar, or writes correspondence with spelling errors throughout it, could project a negative image that can be harmful to a company. Customers might conclude that the leader is incompetent and they might decide that they do not wish to purchase goods from a company that hires inept leaders. Furthermore, employees might become less apt to respect an authority that appears to be uneducated, as well as employees might feel that if the leader disregards using proper communication than it is not necessary for them to use it either. Business leaders need to know when to listen, when to talk, and how to share ideas effectively. Clear and concise communication states exactly how, who, what, and when and serves to guide, direct, protect, persuade, and to inform. Communication is essential for decreasing miscommunications and for increasing productivity, motivation, and efficiency. When someone uses effective communication, he or she is more apt to have favorable results and his or her requests will become granted more often. Furthermore, communication builds goodwill. Having excellent communication skills is

New technology: Internet (60% of seats were booked on-line), paperless operation, computerized, Reservation operation (not using call center)

The Airline Industry is in an interesting situation. Simply adding a low cost alternative is not enough in the industry. The Internet has made the power of buyers grow with the transparency of ticket prices. This is not something that will change any time soon. Because of this profitability is predominately reserved for low-cost yet distinctive carriers. No consumer wants to ride what they consider a “lesser” airline. Airlines need a way to distinguish themselves from one another while also acknowledging the increased power of buyers.

Upon review on a profile of a successful company we see Southwest Airlines as a prime example. Their ability to recognize weakness in their management system and adjust strategies has allowed them to emerge as a leader in the US airline industry. Southwest is the largest US low fare carrier with low fare rates, no additional fees and excellent customer service. Southwest Airlines currently has one of the most innovative management practices in the US to date. A review of the critical elements of Southwest Airlines proves to be effective and innovative.

Communication is essential in all facets of an organization. It can aid in decision making, planning and conflict resolution. The ability to effectively communicate allows facilitation of relationships between superiors and subordinates; essentially this creates higher job satisfaction (Dogra, A., 2012). Open communication where employees have opportunity to voice their ideas and concerns, corelates to employees feeling a sense of value within the organization, which creates motivation (Dogra, A., 2012). Furthermore, in conjunction with these ideas, a sense of partnership and loyalty begin to develop between subordinates and superiors. The responses to this are typically seen in greater responsibility being given to the subordinate.

As the world is turning out to be more aggressive and unstable than any other time in recent memory, producing based enterprises are looking to increase upper hand at all cost and are swinging to more inventive sources through HRM practices (Sparrow, Schuler, & Jackson, 1994). HR practices has been defined by (Smallbusiness.chron.com, 2016) as “the means through which your human resources personnel can develop the leadership of your staff.”