Delta Airline 's Company And Industry Analysis

The targeting strategy that Delta Airlines follows is a Single Segment Strategy. Business fliers are the main target for this airline. In order to reach their target market, Delta Airlines is conveying its message that it delivers everything business fliers need through advertising in broadcast media and other national media. A differentiation strategy is the extensive flight service and brand legacy of Delta Airlines is recognized throughout the airline industry as unique. There are several benefits of Single Segment Marketing. The company can gain more competitive edge. Their major competitors are United Airlines, Northwest Airlines, American Airlines, and British Airways. Also, the company can create more fine-tuned offerings at the right price for the specific market segments as well as have a clear picture of the

Delta airline uses merger so as to be able to expend its business. In 2008 the company merged with Northwest airlines. It operates in Europe, North America and Asia/Pacific regions. Once the merger was complete, Northwest Airlines and all its constituents become wholly-owned by Delta Airlines. The merger saw to it that Delta Airlines started operating in the Northwest for FY 2008. In the period of two month that is from October of 2008 the time the merger was completed to December of 2008, the company had increased it revenues to $2 billion. Having a flexible nature, allows Delta to improve customer services, and in the long run be able to achieve its strategic objectives.

What makes Delta airlines unique is their participation within charitable groups. The employees at Delta Airlines list as one of the top donors of blood to the American Red Cross (Delta, 2016). The employees of Delta also partnered up with a Humanitarian group to help build homes for families as well as volunteered their time through community sponsored events that Delta has had. United way has also been funded by Delta (Delta, 2016). These are just some of the charitable things that Delta has contributed to. Their client base it simple; meaning there client based is for anyone who chooses to use their services. They have a variety of options for their customers when purchasing tickets such as flying economy class, business class and or first class. Each class comes with a certain advantage such as flying first class, you have more seat space and along with accelerated check in and baggage handling. Delta Airlines like others have many competitors. One of their main competitors who is trying to thrive within the industry is

The competition in the airline industry is intense due to which Delta constantly faced challenges in terms of economic downturns, and competition especially from low cost carriers (domestic) rather than the legacy carriers. One of the alternative solutions available with the company is to launch its own low-cost

The purpose of this study is to compare Spirit Airlines with American Airlines using the financial ratios of liquidity, activity, debt, profitability and the market, and to derive some concrete conclusions about the financial nature of Spirit Airlines. According to Spirit Airlines (2015) “Historic Stock Lookup,” from 2011 to 2014, the year-end stock prices have increased by 79.4%, which is outstanding. Thus, Spirit Airlines will be used as a benchmark in terms of comparing

“Delta Tops Airline Performance Ranking”, according to Justin Worland’s 2014 article in TIME magazine. The article continues about how Airfare watchdog’s annual rankings raised Deltas performance from sixth place in 2013 to king of the airways in 2104. Delta Airlines Inc.’s performance is the best option for fliers; provide Delta service their region, which is highly probable (Worland, 2014).

Here I did selected Delta Airlines as a company for my research. This company is providing a wide range of the air traffic facilities in different parts of the world. In other words we can say that there are many operational routs of this airline company and all the routes are very much beneficial. Another uniqueness of this company is a verity of airplanes including airbuses and jumbo etc. At this time the company owns more than seven hundred different aeroplanes of different size and capacity. Delta Airline is providing facilities to the people of the world to more from one place to another by air. The services and

Based on the SPACE matrix, Delta Air Line is in the Competitive quadrant which suggests that delta should focus on integration, market penetration, market development, product development. With the help of SWOT matrix there are seven alternative strategies that Delta Air Line can opt from in order to increase its business and sustain (Appendix A).

The strengths of Symbolic frame at Delta Airlines date back to the early years of the organization. In the words of an aviation pioneer, CE Woolman, one of the four founders of Delta, he said "we believe that an airline has a responsibility to the public over and above the price of ticket." This is a symbolic fundamentals that has reflects the foundation of the organization. CE Woolman believed people should treat their customers the way they want to be treated. It has reflected the slogan of the Delta Airline "A service and hospitality from the heart through team work." This are major strengths that has driven the company dating back to the early years of the organization.

This report provides an examinaion of the current structure, performance, stragergy and management of Delta Airlines, along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta's current market position and future potential.

Delta “focuses on shifting their cost structure from fixed to variable costs as much as possible.” (https://rctom.hbs.org/submission/delta-airlines-flying-high-in-a-competitive-industry/) Delta also understands the importance the importance of delivering top notch customer service to appeal to their principal demographic, business travelers. They have incorporated a training work-shop so employees have a better understanding of how to solve travel disruptions that customers deal with. Employees also learn how to help insure that baggage performance is up to par with a low amount of mishandled bags reports from customers. Delta has done this by incorporating a way for customers to track their bags using a mobile app. In the Business Travel News Delta has been ranked #1 by corporate flyers for four years in a row. I believe the business level strategies that Delta has incorporated have been a good choice for their business. Their strategies have helped them to gain a competitive advantage from customer service and great operating cost flexibility.

United Airlines has a united strategy that has endured since the beginning in 1926 as Varney Air Mail Service. This paper will provide a simple overview of United Airlines long term operating strategy, how they began, some of the challenges they have experienced. It will provide a look at how their long term strategy has evolved into a united strategy. The airline has developed into a global organization which adjusts sometimes successfully and sometimes not but always moves on adjusted to the global economy, airline deregulation, and the expansion of the internet all while continuing to broaden their geographical scope and maintain a culture of diversification, expansion, merger and alliance. Introduction How have they meet those challenges while building global reach multi-company Star- Alliance network, moving away from their 2002 bankruptcy and merging with Continental in 2010?

This paper will review the case study of Delta Airlines which was suffering like all its competitors with rising fuel costs which averaged anywhere between 30 to 50 percent of its total operating costs. This paper will answer six questions which will help identify what the company did to handle the high cost of fuel. The questions that I will answer will include the following.

As with all airlines, Delta’s recent performance has been significantly impacted by industry shifts and external events. Terrorist attacks and escalating costs have significantly impacted Delta’s profitability in recent history (Rivkin 4). The company has also been losing valuable market share to the low-cost carrier Southwest Airlines throughout the southeast and specifically in the lucrative Florida market (Rivkin 8). JetBlue also began encroaching on key Delta routes, and this seems only likely to increase (Rivkin 9). Despite this, Delta has still performed better than any other legacy carrier (Rivkin 8). Still, recent history has brought several changes to this legacy carrier, and the company has turned its attention towards new competitive strategies.

The Delta Beverage Group is a bottling and canning company from the United States. Delta had some very strong brand names, like Pepsi and Mountain Dew, included in their franchises. Around 1988, a price war occurred and Delta suffered from compressed margins. About a year later situation became critical and a new management team from was hired. The new management stopped the fall in prices, the decline in market share and increased margins by changing the cost structure. Delta also acquired some other bottling companies at the same time increasing their sales and operating cash flow. After a couple of years operating profits increased by almost 100% and net income made a solid upward progress.