Delta Airlines Executive Summary

Delta Airlines in a major American airline company headquartered in Atlanta, Georgia, United States. The company was founded on May 30, 1924. They operate as an extensive domestic and international network. Delta currently operates a fleet of more than 700 aircraft and they employ approximately 80,000 people. In 2011 they were the world’s largest airline in terms of fleet size. Delta Airlines is a very successful company. Part of what makes them so successful is expansion, making good decisions in route selection and hubs location, being service oriented, having a strong operation management, being reactive in terms of prices, and offering low fares.

Delta airline uses merger so as to be able to expend its business. In 2008 the company merged with Northwest airlines. It operates in Europe, North America and Asia/Pacific regions. Once the merger was complete, Northwest Airlines and all its constituents become wholly-owned by Delta Airlines. The merger saw to it that Delta Airlines started operating in the Northwest for FY 2008. In the period of two month that is from October of 2008 the time the merger was completed to December of 2008, the company had increased it revenues to $2 billion. Having a flexible nature, allows Delta to improve customer services, and in the long run be able to achieve its strategic objectives.

Delta Airlines initially started out as a very small crop dusting operation named Huff Daland Dusters in 1942 (Delta, 2016). Today, Delta has become one of the largest global airlines with serving more than 160 million travelers each year (Delta, 2016). Delta airlines provide both domestic and international flights to customers to 318 destinations over a span of six continents. They also have nine domestic hubs and three international hubs (Delta, 2016).

“Delta Tops Airline Performance Ranking”, according to Justin Worland’s 2014 article in TIME magazine. The article continues about how Airfare watchdog’s annual rankings raised Deltas performance from sixth place in 2013 to king of the airways in 2104. Delta Airlines Inc.’s performance is the best option for fliers; provide Delta service their region, which is highly probable (Worland, 2014).

Sales (in millions) As reported (nominal) Adjusted (real) 2007 $178,199 $178,199 2006 $171,179 $176,019 % Change 4.10 1.24

Here I did selected Delta Airlines as a company for my research. This company is providing a wide range of the air traffic facilities in different parts of the world. In other words we can say that there are many operational routs of this airline company and all the routes are very much beneficial. Another uniqueness of this company is a verity of airplanes including airbuses and jumbo etc. At this time the company owns more than seven hundred different aeroplanes of different size and capacity. Delta Airline is providing facilities to the people of the world to more from one place to another by air. The services and

Delta airlines currently owned 621 fleets and leased 179 aircrafts serving around the world including 334 destinations,107 international, 227 domestic by the year 2015. Furthermore, it has nearly 80,000 employees around the world.The annual revenue of Delta airlines 37.773 billion by 2013.

Technological advancements, mergers and acquisitions, volatility in crude oil prices, currency depreciation, ground staff management and baggage handling are the major external factors for Delta Air Lines. The Monroe oil refinery purchased by Delta Air Lines provides an opportunity for the company to deal with the volatility in crude oil prices. Presently Delta Airline is over dependent on the North American markets, which had experienced a major hit during the recession in 2008.

This report provides an examinaion of the current structure, performance, stragergy and management of Delta Airlines, along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta's current market position and future potential.

Having been founded on May 30th 1924 Delta airlines is one of the only 4 legacy carriers still left in the aviation industry since the 1978 airline deregulation act. It is a major United States airline and its headquarters are in Atlanta, Georgia. Delta airlines operates 5,000 flights every day of which are both domestic and international. Delta airlines hub is located at Hartsfield-Jackson Atlanta international airport which is considered the worlds busiest airport in accordance with passenger traffic which accumulates to over 91 million passengers per year. Its fleet consists of 722 airplanes and its

The summary statistics for Delta Airlines is as follows: the mean is 113 minutes, the standard deviation is 73 minutes, the standard error is 1 minute, the median is 93 minutes, the Q1 is 65 minutes, the Q3 is 129 minutes, and the interquartile range is 64 minutes.

From the humble financial portfolio as a crop dusting outfit in the mid twentieth century, to the multi-billion dollar portfolio of a major airline in the twenty first century, Delta Air Lines has risen as a successful business. The airline industry is directly affected by outside economic conditions and is also cyclical in nature. These factors make it very difficult for airlines to make predictions to stay financially afloat. Delta has ridden the bumpy path of the last twenty years and managed to survive. In the past twenty years there has been many events that

As with all airlines, Delta’s recent performance has been significantly impacted by industry shifts and external events. Terrorist attacks and escalating costs have significantly impacted Delta’s profitability in recent history (Rivkin 4). The company has also been losing valuable market share to the low-cost carrier Southwest Airlines throughout the southeast and specifically in the lucrative Florida market (Rivkin 8). JetBlue also began encroaching on key Delta routes, and this seems only likely to increase (Rivkin 9). Despite this, Delta has still performed better than any other legacy carrier (Rivkin 8). Still, recent history has brought several changes to this legacy carrier, and the company has turned its attention towards new competitive strategies.

Upon the commercialized of Delta Airlines, Inc., it is now headquartered in Atlanta, Georgia. Airline appears to be the right city for Delta Airlines because it is the world’s largest airline hub with over 1000 daily departures to 316 destinations. This reputable organization also has hubs in Cincinnati, OH; Detroit, MI; Minneapolis-St. Paul, MN; New York-LaGuardia, NY; New York-JFK, NY; Salt Lake City, UT; Seattle, WA; Paris-Charles de Gaulle, France; Amsterdam, Netherlands and Tokyo-Narita, Japan. Delta Airlines currently has around 800 aircraft for his services in over 57 countries where it operates.

The Delta Beverage Group is a bottling and canning company from the United States. Delta had some very strong brand names, like Pepsi and Mountain Dew, included in their franchises. Around 1988, a price war occurred and Delta suffered from compressed margins. About a year later situation became critical and a new management team from was hired. The new management stopped the fall in prices, the decline in market share and increased margins by changing the cost structure. Delta also acquired some other bottling companies at the same time increasing their sales and operating cash flow. After a couple of years operating profits increased by almost 100% and net income made a solid upward progress.