Delta Airlines has a long history within the aviation industry. Delta Airlines started as a crop dusting operation, Huff Daland Dusters, out of Macon, Georgia in 1924. In 1925 Huff Daland Duster’s headquarters moved to Monroe, Louisiana to lengthen their reach from Florida, Arkansas, California, and Mexico. At this time, Huff Daland Dusters operated eighteen aircraft, making them the largest privately owned fleet in the world. In 1928 C.E. Woolman, founded Delta Air Lines and bought Huff Daland Dusters
discuss of the case study; Airline Industry Analysis, Comair. In this report we also will include both traditional and changing strategies within the industry. In this report, point will be discussed such as what causes the failure? What should be done by the manager, Delta executive and IT crew management to avoid this exposure Problem : Comair’s Crew Scheduling System Breaks Down Case Study : Airline Industry Analysis Comair, the airline which is owned by Delta Air Lines. The network system
EXECUTIVE SUMMARY This report provides an examinaion of the current structure, performance, stragergy and management of Delta Airlines, along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta's current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful returns
full-service business class with Delta opposed to flying with a discounted low-fare carrier like Southwest. As the economy struggles and air travel becomes more competitive it is not easy to establish the best niche market strategy for an airline. Teplensky defined (as cited in Parrish, Cassill, & Oxenham, 2006) niche market strategy as, "an emphasis on a particular need, geographic, demographic, or product segment" (p. 695). Therefore, it would be ideal for Delta to seek a more specific niche
Executive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasingly
Satisfaction Levels between Southwest Airline Customers and Delta Airline Customers Executive Summary Success for commercial airline companies is determined by their profit and their profitability is increased by making the most of satisfying their customers and retaining loyalty. Survey results in 2007 indicated that “airlines have work to do to improving customer satisfaction,” (AP, 2007). Delta Airlines ranked among the lowest and Southwest Airlines ranked among the highest in the survey
[Document title] MGT-432 November 26, 2013 Executive Summary Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented
EXECUTIVE SUMMARY Stagflation in US economy threatens outlook for the airline industry profitability. US airlines forecasting Q108 losses citing high fuel costs and a potential economic slowdown. Other regions of the world will expand such as Asia, Middle East and Latin America. Slowdown has already affected some US small-mid cap carriers with the recent onslaught of bankruptcies. US majors are better armed to combating the effects of the sharp increase in jet fuel. Cost reduction
Summary Delta Air Lines’ (Delta) history began in 1924 as Huff Daland Dusters located in Mason, Georgia. Starting as an agricultural air company, C.E. Woolman acquired Huff Daland Dusters and changed the name to Delta Air Services. Securing a contract with the United States Postal Service, Delta was now carrying mail and passengers. Eventually the name would be changed to Delta Air Lines. In 2012 Delta Air Lines was the 2nd largest airline to provide air transportation for passengers, cargo
Executive Summary: SkyWest SkyWest Inc. (SkyWest) primarily competes as a domestic regional carrier. In this capacity SkyWest provides service from small cities using regional jets to support the network carriers’ hub-and-spoke system (Northwest, Delta, United, etc.). Regional airlines feed the large national carriers by bringing customers from small airports to major hubs to catch connecting flights. Most of the flights operated by regional carriers are in partnership with the major carriers.