Delta Airlines Financial Analysis

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“Delta Tops Airline Performance Ranking”, according to Justin Worland’s 2014 article in TIME magazine. The article continues about how Airfare watchdog’s annual rankings raised Deltas performance from sixth place in 2013 to king of the airways in 2104. Delta Airlines Inc.’s performance is the best option for fliers; provide Delta service their region, which is highly probable (Worland, 2014).
To receive such an accolade there must be supportive data for researches to quantify. According to the article, the data used in the ranking contained: flight cancellations, on-time arrivals, baggage mishandling, denied boarding’s, and customer satisfaction. Even though this collection of data is vital for performance ratings, is there more data
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Synergy with other Sky Team members that stretch out to all corners of the globe while sharing best practices enhances the company’s performance (Canadean, 2015). The 20-team members include Aeroflot, Aerolineas Argentinas, AeroMexico, Air Europa, Air France, Alitalia, China Airlines, China Eastern, China Southern, Czech Airlines, Delta, Garuda Indonesia, Kenya Airways, KLM, Korean Air, Middle Eastern Airlines, Saudia, Tarom, Vietnam Airlines, and Xiamen Airlines (Sky-Team, 2015).
Finally, in the strengths category, Delta has a strong market posture. Delta is an established leader in the airline carrier commerce. Deltas brand image is complemented by the multiple prestigious awards in its portfolio, for example, Travel + Leisure's Social Media in Travel & Tourism Award (SMITTYS) for ‘Best Single Social Media Promotion for a US Airline’ for its ‘Behind-The-Scenes: Your Bag’s Journey On Delta’ video in 2012. Other key awards received in the 2012 include the ‘Top Tech-Friendly U.S. Airline’ by PC World Magazine, and was awarded Gold DC Ad Club’s ADDY Award for the Delta app, Windows version (World Market,
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