Essay on Delta Case Study

3180 Words13 Pages
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November 26, 2013

Executive Summary
Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented to reach where it is right now. The paper will also include various suggestions to the airline to help it to grow further.
Delta airlines began in the year 1924 but during that time it was known as Huff Daland Dusters. This was the first
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It was then named the official airline of the Olympics 1995 Olympics games .It also received an award for the best major carrier for long and short haul flights. The airline also took a major step which till today has changed the history of the airline industry and that was making all its flights NON-SMOKING.
Furthermore, between the years 1996-1999 had various achievements for Delta such as being named the global airline of the year and the best managed airline. It also installed automatic defibrillators on board aircrafts and purchased modern aircrafts such as Boeing 777.To meet the demand of low cost travelers, Delta announced its low cost airline “Delta Express” with services from Orlando FL. In 1997, Delta was the first airline to board more than 100 million passengers in a year.
The year 20th century started with the airline reporting losses for the first time in 6 years during the year 2001.This was because of the attacks on the world trade center which forced the government to shut down the US airspace for 2 days. The following few years saw a lot of changes in terms of marketing techniques, new check in systems and also few code sharing with the regional carriers to enhance the airlines services. But the year 2005 started being a year that the airline would face what can be termed as the most difficult phase in their entire history. Delta filed chapter 11 for reorganization under the bankruptcy code.

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