Delta Financial Summary

Delta airline uses merger so as to be able to expend its business. In 2008 the company merged with Northwest airlines. It operates in Europe, North America and Asia/Pacific regions. Once the merger was complete, Northwest Airlines and all its constituents become wholly-owned by Delta Airlines. The merger saw to it that Delta Airlines started operating in the Northwest for FY 2008. In the period of two month that is from October of 2008 the time the merger was completed to December of 2008, the company had increased it revenues to $2 billion. Having a flexible nature, allows Delta to improve customer services, and in the long run be able to achieve its strategic objectives.

While Frontier and Delta are both popular choices of airlines for Americans, Delta has become more of a household name because of their friendlier service, more comfortable cabins, and their limited extras fees. Frontier airline still is a worthy competitor by being cheaper, but they also have many added on fees for things that are free with Delta. Overall, Delta knows how to take better care of their customers and make sure everyone is satisfied.

In this case study Pete refers to what the Delta Airlines accountant told him in response to his inquiry as to why his bonus did not include the $5,000,000 sale placed on December 30th, “something about matching revenues and expenses.” (Warren, Reeve, Duchac, 2016) Pete and Sonia are questioning when exactly sales transactions are recorded, what defines the period in which a sale is recognized. Delta Airlines is operating under the matching concept of accounting. This concept requires all revenues and their related expenses to be recorded during the same accounting period. The matching concept is used while working under the accrual basis of accounting. When using accrual accounting one must record all revenue as it is earned and expenses when

Northern Airlines merged with Southeast Airlines to create the fourth largest U.S. carrier in which it inherited both an aging fleet of Boeing 727-300 aircraft and Stephen Ruth.

One of the culprits hindering higher education for Americans is the tuition rates. A report by the Delta Cost Project indicates that if tuition had grown in pace with inflation, the average tuition at in-state public colleges would only have been $2,052 in 2010. The actual price of tuition was around $7,500, and it is increasing at around 5% per year, about twice as fast as the rate of inflation. Whereas everything else in the economy doubles in cost about every 32 years, college costs have been doubling around every 15 years. In a paper published by the National Bureau of Economic Research, titled How the Changing Market Structure of U.S. Higher Education Explains College, the author, Caroline Hoxby, states that universities have little incentive

The Risk of Entry by Potential Competitors – Since the deregulation of the airline industry in 1978 over 1,300 new airlines have opened for business. However, most now are bankrupt or merged with the other carriers to stay workable. The established giants were Delta (merged with Northwest), American Airlines (merged with U.S. Airways), United Airlines (merged with Continental), and now Alaska Airlines (merged with Virgin America). Now the Low-Cost Carriers (LCCs) are posing a massive threat which includes Southwest Airlines (merged with Air Tran), and JetBlue.

Technological advancements, mergers and acquisitions, volatility in crude oil prices, currency depreciation, ground staff management and baggage handling are the major external factors for Delta Air Lines. The Monroe oil refinery purchased by Delta Air Lines provides an opportunity for the company to deal with the volatility in crude oil prices. Presently Delta Airline is over dependent on the North American markets, which had experienced a major hit during the recession in 2008.

1. There are a few trends in the US airline industry. One is consolidation, wherein existing players merge in an attempt to lower their costs and generate operating synergies. The most recent major merger was the United Continental merger, which is still an ongoing affair, but has created the largest airline in the United States by market share (Martin, 2012). Another trend is towards low-cost carriers. In the US, Southwest has been a long-running success and JetBlue a strong new competitor, but in other countries this business model has proven exceptionally successful. The third major trend is the upward trend in jet fuel prices, and the increasing importance that this puts on hedging fuel prices and capacity management (Hinton, 2011).

This report provides an examinaion of the current structure, performance, stragergy and management of Delta Airlines, along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta's current market position and future potential.

Delta’s stock is greater than the S&P 500 index. It has been increasing from 2011 to 2015 closets to 4.60. Comparing with the competitors, the companies keep increasing their stock prices which indicates a steady source of income for investors. Delta comes second after American because American has been increasing their stock prices.

The purchase of the Trainer refinery would help Delta with their financial woes in a couple of ways. First of all, it acted as a way of hedging against rising costs in a time of turbulent change in the oil market. The strategy of purchasing a jet fuel supplier worked as a type of vertical integration. The refinery, which would produce mainly jet fuel, would provide Delta with up to 80% of their fuel needs. Changes in the price of crude oil- and subsequently the cost of jet fuel- would affect Delta less since they were manufacturing their own fuel. This eliminates some of the uncertainty and financial strain in hedging as Delta could essentially set their own fuel prices and avoid paying hefty primiums associated with call options (Pearce

From the humble financial portfolio as a crop dusting outfit in the mid twentieth century, to the multi-billion dollar portfolio of a major airline in the twenty first century, Delta Air Lines has risen as a successful business. The airline industry is directly affected by outside economic conditions and is also cyclical in nature. These factors make it very difficult for airlines to make predictions to stay financially afloat. Delta has ridden the bumpy path of the last twenty years and managed to survive. In the past twenty years there has been many events that

2. Why have all of the low-cost subsidiaries of full-service airlines, including Delta Express, failed?

This paper will review the case study of Delta Airlines which was suffering like all its competitors with rising fuel costs which averaged anywhere between 30 to 50 percent of its total operating costs. This paper will answer six questions which will help identify what the company did to handle the high cost of fuel. The questions that I will answer will include the following.

As with all airlines, Delta’s recent performance has been significantly impacted by industry shifts and external events. Terrorist attacks and escalating costs have significantly impacted Delta’s profitability in recent history (Rivkin 4). The company has also been losing valuable market share to the low-cost carrier Southwest Airlines throughout the southeast and specifically in the lucrative Florida market (Rivkin 8). JetBlue also began encroaching on key Delta routes, and this seems only likely to increase (Rivkin 9). Despite this, Delta has still performed better than any other legacy carrier (Rivkin 8). Still, recent history has brought several changes to this legacy carrier, and the company has turned its attention towards new competitive strategies.