Demand Based Pricing Strategy Is Important For A Company Like Fitbit

More specifically, Fitbit products track activity, exercise, food, weight and sleep. The brands technology, since the creation and launch of their first fitness tracker in 2007, has transformed lives and has built itself on innovation for future inventions.

The ultimate goal of Fit4Life is to offer you the best quality facility and services to help you reach your fitness and health goals. This spring we have renovated our facility and have included new amenities to our location. Following the addition of our new amenities and fitness programs, Fit4Life will be implementing a price increase to our membership plans. Members will start to pay $13.99 bi-weekly instead of $10.99. The adjustment of these prices are a reflection of the additional benefits being offered at Fit4Life in which our members will have access to this upcoming June.

Social Networks: the most important point is the social network where it also friends to motivate and buy Fitbit band. Suppose if a group of friends are using Fitbit and if one of them is inactive others will motivate him instead waiting to be self-motivated. It also allows to add friends just as like Facebook using social media contacts. These social networks improve repeat use, encourage purchases within existing social networks, and create barriers to switching. Fitbit is always facing a competition where any new superior device can influence the whole group rather than an individual.

According to Free SWOT Analysis, Fitbit is a San Francisco established wearable device corporation who leads the way in connected health/fitness marketplace in 2007 asserting their device’s assistance individuals become more energetic, increase exercise, sleep improved, and control their weight. They have sold over 20.8 million devices as of March 31, 2015 and held a 68% share of the United States market by dollars in 2014, bragging users including the President of the United States. (Free SWOT Analysis, 2015)

Varied price and type range of all the products of FITBIT is also its competitive advantage. Numerous other companies normally have multiple variations of a single product but FITBIT has multiple types of products along with variations in every group of product besides multiple levels of prices and functionalities.

Fresh of the IPO diving block, Fitbit Inc. shares have since soared, more than doubling in price at its peak. The company pioneers an industry of wearable technology, being one of the first to develop and manufacture wearable, fitness trackers. Their products allow users to monitor basic health statistics, such as calories burned and distance walked. Their products also track some unique metrics, such as active minutes and stairs climbed. Fitbit also manufactures the Fitbit Surge, a more complex fitness tracker, but with added abilities comparable to smartwatches. Furthermore, Fitbit offers a premium, subscription based service that allows users to enhance their experience with more insight and analysis on the data collected by the trackers.

This product is a helpful tool for individuals who are truly concerned about their personal health. However, like most products after sometime newer models tend to appear with a variety of upgrades. In fact, the official website for Fitbit does not have the option for consumers to purchase the original model. Instead Fitbit created six new alternative fitness watches and wristbands, for a higher price, at the consumer’s convenience (Fitbit,

In 2014, Fitbit created its first ever Fitbit, the Flex. The flex was designed to encourage users to improve their health by having a bracelet that would track their steps, distance traveled and calories burned. The Fitbit Flex not only synced wirelessly to Iphone users, but to the newer android phones as well. With the 4.0 bluetooth, this watch could sync to any phone, as well as any computer, making users’ fitness goals easy to access. After renovations to

For the application to work correctly it either needs Fitbit or Google Fit or some other smart watch which will work with the application. Therefore, this makes the application a social, professional, legal and ethical issue as you would need the permission of an administrator to be able to open up programs. To gain permission on android you have to declare that for each app the user is asked to provide administrator details and permission for clear use. (Booton, 2017) “The gadgets could also be targeted to create fake health records. By sending insurance companies false activity data from other users, fraudsters could potentially obtain cheaper insurance rates

Fitbit app is the ultimate health and fitness app. It has everything that you need to keep you healthy and physically fit. This app can help you monitor your health activities to avoid or prevent untoward incident to happen while you’re exercising.

Using technology to try and improve your fitness is becoming more and more common these days. There are many devices available, however one of the lower cost and simpler to use options is a fitness tracker. But while wearables, and fitness trackers in particular, may be somewhat of a new trend -- there is one company that seems to have a slight edge in terms of name Fitbit, has been in the business for many years. The company was founded out of San Francisco, California in October 2007 by James Park and Eric Friendmen. The original tracker was dubbed simply the Fitbit, and now goes by the name of Fitbit Classic. The Fitbit Classic spent a few years on the market and was a bit limited in terms of features. The Fitbit is mostly used measures

Today Fitbit claims 77% of the business sector and contends with real players like Nike. The Fitbit application is the number one downloaded fitness App in Apple's App Store. Unlike blue chip competitors, who invested in marketing, Fitbit spent less on promoting in two years than Nike did on one

Dawn has definitely made fitness a lifestyle thanks to her trusty Fitbit. This piece of wearable technology helps Dawn go the extra mile (or miles, in this case). She says the Fitbit helps her by acting as a digital pedometer and is packed with additional features such as sleep monitoring and other personal metrics, which she easily tracks on her IPad. And the result? Dawn has consistently stayed motivated to improve her health and fitness game through being able to track all her activity, exercise, food, and sleep. This time last year, Dawn was walking less than 10,000 steps a day. As of now, her daily goal has shot up to 15,000 to 20,000 steps. The Fitbit vibrates to let Dawn know that she’s reached her step goal for the day is a small victory

Fitbit charge HR wireless activity wrist band made with latest technology and stylish look which is comfortable with all situation.

As it’s mentioned in chapter nine, mHealth resources can’t replace existing health services. Technology comes with a cost, this could be a challenge for users including educating the public on mHealth and privacy concerns (de Pre,244), The social aspect of Fitbit can interfere with privacy this could be a problem for some Fitbit users. Adults are recommended to get at least 2.5 hours a week of physical activity. mHealth devices such as the Fitbit should not replace actual physical activity such as walking, running or other moderate activities.