Demand Forecasting for Consumer Non Durable Goods Like Eggs and Soaps

Different personal and open questions about the size of their household, the ages of their children and dietary preferences they use this data to get customers’ feedback that permitted them to do a further study about consumer segmentation on their buying behaviour coming from their lifestyle (Uniaasignment.com, 2016).

Target is the second biggest retail company after Walmart. Native New Yorker, George Draper Dayton first built a company named Dayton Dry Goods Company in 1902 in the Minneapolis area which is now known as target headquarter. Walmart faced the out of stock issue problem last year and now their biggest competitor, Target, also has faced the same problem this year. Target has a problem keeping the availability of the product in their stores in Canada. It resulted in a huge loss of money and closing down their stores. The CEO of Target said that this is a serious problem and must been solved.

In the article, “Another Year of the Chicken: U.S. Beef Supply Will Fall Again in 2015” (2014) the author, Vanessa Wong, analyzes how the the price of beef and been increasing resulting in more of a demand in chicken. Wong goes on to state that the increase in beef resulted from an extreme drought in 2012 “caused feed prices to spike and, in response, farmers thinned their herds” (Wong, 2012). More of a demand in chicken has also been noticed in restaurants. The price of chicken increased five percent as opposed to the nine percent increase in beef at Chipotle Mexican Grill restaurants. However, by the year 2016 Tyson Foods has projected that the cattle supplies will be down to has little as one percent. In truth, the price of beef will decrease.

The current demand forecasting method is based on qualitative techniques more than quantitative ones. If the forecast is not accurate, the company would carry both inventory and stock out costs. It might lose customers due to shortage of supply or carry additional holding costs due to excess production. If the actual demand doesn’t match the forecast ones, and the forecast was too high, this will result in high inventories, obsolescence, asset disposals, and increased carrying costs. When a forecast is too low, the customer resorts to a competitive product or retailer. A supplier could lose both sales and shelf space at that retail location forever if their predictions continue to be inaccurate. The tolerance level of the average consumer

About fifty million Americans are not certain when their next meal will be and in a society filled with food insecurities, the fact there this so much food waste is perplexing (King, 2015). Around the world, about two billion tons of food is wasted through production, transportation, distribution and retail, and post consumer (Glickman 2013). This amount of food

The food industry has a large impact on individuals and will affect wider communities in the future. The rush of today’s society has pushed food production to become more commercialized with prepackaged/premade based foods. For numerous reasons such as time, work and costs of living, people are wanting meals that are cheap, fast, easy and don’t require much effort. This is due to many obligations and priorities in life that are put above

Amidst giant supermarkets and effortlessly accessible meals, Americans eat whatever is in the grocery store. But the question remains, where did that “cage-free” chicken really come from? Americans are lost in their understanding as to where their food actually comes from. The author of The Omnivore’s Dilemma, Michael Pollan, asserts that Americans are facing a modern-day version of the omnivore’s dilemma wherein they don’t know what to eat. This is because of fickle science that influences confused Americans, America’s lack of a food culture, and people’s unfamiliarity with the food process.

In a 2012 gallup poll, only 5% of the U.S. is vegetarian and 2% is vegan(Newport). As animal products continue to be consumed, chickens, have enlarged in size over the last couple of decades. An article written on The Washington Post by Roberto A Ferdman said that Americans are eating less red meat, but more white meat. He states,”the obsession with chicken—which has lasted more than 30 years already—shows no sign of stopping”.(Ferdman Para 1). Chickens are being modified to have more mass, more meat, and be bigger in size.

As obesity in America continues to rise, the percentage of meat consumption rises right along with it. According to Obesity in America by the Numbers in 2000, Americans consumed an average of 57 pounds more meat per capita than they did annually in the 1950s, and a third fewer eggs. People are consuming more protein from meats than eggs. This is bad because meats more fat into your body than protein. In a fast food restaurant they do not serve eggs with all their burgers,

“Meats, Dairies, and Eggs, Oh Why” (2014) is an argumentative essay written by Rebecca Dent that explains the benefits of eating a plant-based diet and advocates for the better treatment of the animals affected by the meat industry. Dent supports her assertions by discussing the negative health effects of an omnivorous diet, addressing reasons some might be hesitant to convert to a plant-based diet, describing the advantages of substituting meat for vegetables for both the consumers and the animals, and finally, by including expert opinions and statistical facts. Dent’s purpose for this essay is to highlight the benefits of vegetarianism in order to convince readers to convert to a plant-based diet. The intended audience for this argument is those who currently eat an omnivorous diet so that they would assess and change their eating habits.

A research by Antun and Gustafson (2005) focused on restaurants and clubs’ menus in the United States. The authors compared the menus to determine how they should be planned, and what impact it has on the customers. Although this study did not target vegetarians in particular, it took into account the health factor. In order to compare the menus, the researchers chose 61 different restaurants and clubs. They did not choose the samples randomly, they selected 36 upscale restaurants and 25 clubs “serving American or Continental cuisine” (Antun &

As the U.S. population ages, the structure of the demand for food products will change with: Marks:

Kateman claims that despite increased encouragements to remove animal proteins, primarily meats, from the human diet, consumptions rates remain inexorable. For example, the article mentions that “Americans are eating less beef, but chicken sales are on the rise” (Kateman). Additionally, while China pledges to reduce meat consumption by 50 percent, emergent, developing nations anticipate an increase of animal product consumption through meat and dairy. Increasing incomes and population growth correlate with the flourishing trend of consuming a primarily animal-based diet.

Another important element to look at for food is how our food is made and our options to food. Over time, Dan Barber explains that we have shifted our approach to eating from family style that consisted of a classic meal centered on a large cut of meat with a few vegetables. Later shifting to a cautious approach that we expect our meat is from free range animals and the vegetables are locally sourced. Whereas, today we are more of an integrated system of vegetable, grain, and livestock production that is fully supported by what we choose to cook for dinner. Since we experience no upper limit on the amount of meat we can consume. As a result from the industry becoming too good at producing a lot of animals too cheaply.

Coca-Cola is a multi-national corporation that has its headquartered in Georgia, Atlanta. The company involves itself in the business of beverage production. Subsidiary plants are located all over the world i.e. Asia, Africa, Europe, Australia and South America. Since the company has many branches and deals with a whole lot of inventory, there is a need to act proactively and timely so that there are no delays in logistics. Projections of inventory, i.e. inventory forecasting, are often done in the operations and supply chain management so that overproduction and inefficiencies are avoided. Coca-Cola also uses historic data to find out the direction of future trends (Butler, 2015). The process is used by the company to determine near accurate allocation of budgets for future production periods (Jacobs, 2013). There is a need for Coca-Cola as a company to find out the events that affect the company production wise. The occurrences include expectations of sales, and whether they will cause an increase or a decrease in the share price of the company. Nonetheless, forecasting provides a necessary benchmark for Coca-Cola, which has a long-term perspective of operations.