Demand Music Streaming And The Modern Music Industry

Spotify provides a lot of benefits to the artists and music industry: reduce illegal download, expend the life span of music, and provide the listeners the opportunities to consume music in the legal ways. Nevertheless, there are huge disputes between Spotify and top artists over royalty issues. Some of top artists like Taylor Swift and Adele against Spotify: Adele acknowledges that streaming is the future of music industry but she wants to show that “it’s not the only way to consume music” (Adele). Swift against Spotify another reason, during an interview with Time Subscribe, Swift states, “Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for...music should not be free.” She argues that the valuable things like the music should be paid.

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

When wanting to listen to a song today, one no longer has to buy or download a physical copy. In today’s world, streaming has become one of the top ways of retrieving music content. This major change has led to a profound shift for the music industry and its artists. It has developed a continuous conflict that affects the way music is distributed and how artists make a living. Listeners stream music electronically through their computers, phones, cars, and more. Most of these streaming platforms allow for the content to be free, which directs to the question of whether music should be free or not. Streaming is a topic that has presented itself to be a valid issue on whether it ultimately hurts or helps artists and their careers. Streaming has both pros and cons, but in order to aim to figure a possible solution there needs to an examination of the history of the issue, a proper analysis of both sides, and evaluating its importance.

I believed the basic aim of these websites were to digitally respond reasonable to the technological changes of how music was conveyed to drive sales In a positive manner but musician ended up getting a small fraction of the income receive from streaming videos and audio songs as royalties. I can personally testify to this with my personal attitude towards many popular songs I downloaded for free online that I heard for the first time on radio. In his article published in the New York Times on January 2013, Ben Sisario commented on how online streaming has hurt the industry and partially reduced sales. According to him, Many consumers has greatly welcomed this system citing them as a smart way to save money since streaming saves them more money than buying the physical album. This will virtually hurt the artist survival unless they are engaged in an important side business for survival. ( Hartwig Masuch, chief executive officer of BMG rights

The purpose of this memo is to better understand how the cloud has changed the music industry for both artists and users. This is an evaluation of 5 of the most popular cloud-based music streaming applications. These applications allow people to have access to more music than ever before, wherever they are. Each app has different features that may make them appealing to different people, so it is important to evaluate them to see strengths and weaknesses.

Figure 3 Flow chart showing the change in the way music is distributed with the entrance of new actors such as streaming services (Oestricher & Kuzma, 2009)

The ever-changing landscape of music distribution, due to constant advancements in technology, is sometimes hard to keep up with for artist, producer, and consumer alike. New editions of textbooks in Music Business classes are issued each year, and changes are made in the industry before the semester is even over. Because of this, it is vital for the industry to not only not only be aware of what is currently going happening, but also be able to foresee the direction that the music business is heading in. In this aspect, it seems that we are at a turning point where consumers and artists are taking

This is a monumental year for world music industry because global digital revenues exceeded physical record revenues for the first time. As a digital music service, streaming is the biggest issue in the music industry today. Digital music streaming has grown with the improvement of mobile communications and the spread of smartphones. Consumers got used to use streaming service rather than download for various contents including music and videos.

" A corporation paying for these costs can make the difference between artist's growing their careers, or completely giving up on the muscle business altogether (Coates)." So do artist's go to music advertising for the last resort of giving up or do they use it to start their career off? "In November of 2014, award winning musician Taylor swift pulled her entire music catalog from Spotify, a popular steaming app, claiming that their business model suggests that music does not hold much worth (carter)." So it's both artist's go to these advertisings to determine if it will help and it does but after your career is already started it doesn't help anymore as much. Earlier, the former, at first, an distinct difference, by contrast, not long after, thus, therefore, of course, therefore, surely, in the last place, lately, nor, next, commencing with, so far, for one thing, in another case, in fact, in one example, in order to clarify, in other words, in particular, in the following manner, in the same manner, indeed, more important, moreover, most important of, most of all, of great

The world of free streaming music was dealt a great blow when country/pop mega-starlet Taylor Swift pulled her entire catalog from streaming giant Spotify two days ago. Clearly heartbroken and beside itself with grief, Spotify responded on their blog: “We love Taylor Swift, and our more than 40 million users love her even more – nearly 16 million of them have played her songs in the last 30 days, and she’s on over 19 million playlists. We hope she’ll change her mind and join us in building a new music economy that works for everyone. We believe fans should be able to listen to music wherever and whenever they want, and that artists have an absolute right to be paid for their work and protected from piracy. That’s why we pay nearly 70% of our revenue back to the music community. PS – Taylor, we were both young when we first saw you, but now there’s more than 40 million of us who want you to stay, stay, stay. It’s a love

As streaming grew in popularity, a quandary developed: An artist's streaming and singles numbers must in some way affect their number of records sold, but how?

The "business side of music is struggling to generate enough revenue because of the new technology" ("How the Internet Changed Music."). "Most of the people who are part of making a record are paid in royalties, and anytime music changes hands without money being involved, those royalties can’t be paid—which is why so much has been done in recent years to try and reduce music piracy"("How The Internet Changed Music."). iTunes and Amazon has helped by offering cheap downloads for single songs, which allows the customer to only purchase songs they like rather than the entire album ("How the Internet Changed Music."). Spotify and Pandora, who offer either ad-based or paid subscription streaming of their music libraries, are Internet radio stations which have also helped with the piracy problem ("How The Internet Changed

When speaking economically, the digital music sector of the international music industry is undoubtably the most important sector in the industry. Within the last decade, music has seen cardinal changes in the way both major and independent labels distribute their products. An industry that once relied on Payola 's and mass distribution of physical records and CD 's now relies heavily on the power of the internet. The first instance of mass distribution of music through the internet was by the service Ritmoteca.com in 1998 [1]. Ritmoteca had a library of over 300,000 songs, offering individual songs for 99 cents each and albums for $9.99. After signing distribution deals with many major music labels such as Warner

In the midst of the United States’ “dot com bubble” (years 1997-2000), there was a surge in technology that brought about file sharing and digital downloads. Threatening the survival of the music industry and introducing a unique set of challenges for the industry to overcome. To remain relevant in the new global market of digital music online, the music industry would have to evolve and change with the introduction of each new facet technology had to offer. The introduction of digitally compressed music files, so easily attainable for a small fee or downloaded legally (pirated) for free, made the music industry reevaluate how to make a profit and protect copyrights. Social media created a visible opportunity for both consumers and artists to maintain digital relationships while providing a platform for consumers to follow and discover new musicians and bands, naturally, making the internet a promotional medium for artists. As the corner record shops closed to make way for virtual storefronts and instant downloads; the internet, digital downloading, and social media made an enormous impact on the music industry that has changed the way consumers purchase, source, listen to, and produce music today.

The evolution of the music industry follows the familiar pattern of digitization. Innovation began with the introduction of the vinyl record, transitioned from the cassette tape to the compact disc and landed us in an era of digital downloads. The emergence of music streaming services like Spotify has progressed the industry even further, giving consumers the ability to access music on demand using download-free online platforms. Spotify faces criticism from artists as a result of the overlap of creativity and commerce. They argue that business activities corrupt creativity, transforming it into a tool for profitability rather than an outlet for expression. Artists insist that Spotify deters album sales, favors established artists and fails to support them financially. However, Spotify was created for consumers. It delivers an accessible alternative to purchasing and downloading music. The interplay between creativity and commerce is changing the nature of the music industry. Spotify has adapted to this change, providing a platform that supports both artists and consumers. Through analysis of the market, artist’s revenue, record labels and consumers, I will argue that artists should accept the evolution of the industry and support Spotify.