Demand Music Streaming And The Modern Music Industry

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On-Demand Music Streaming and the Modern Music Industry
In October 2014, Taylor Swift released her latest studio album 1989, and by year’s end it had become 2014’s best-selling album with over 3.6 million copies purchased. Many fans had also anticipated listening to her newest work through the popular on-demand music streaming service Spotify. Instead, a week after the album’s premiere, Taylor Swift pulled her entire discography from the site (Mansfield). Her actions have since sparked a debate over the impact of on-demand music streaming in today’s music industry. Currently, on-demand music services are most beneficial to customers, major music labels, and well-known artists.
What exactly is media streaming? In the past, digital media required devices to have large amounts of local, internal storage to hold content libraries for playback. Instead, streaming allows for media consumption via temporary downloads from online servers which are deleted once playback is complete. Music streaming is not new, as internet radio services like Pandora have been around for over a decade (“About Pandora”). Such services allow for the creation of custom stations through user feedback about musical tastes. While this allows for greater personalization than traditional radio stations, the drawbacks include the inability to select specific songs, repeat previously played tracks, create playlists, or listen to entire albums.
On-demand services, on the other hand, allow for all of this in
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