Demographics Ice Cream Industry

1600 WordsNov 6, 20137 Pages
Demographics of the Ice Cream Industry The Canadian demographic for ice cream has been a constant presence of a sweet treat on a hot summer day. Thankfully, Canadians love ice cream, and enjoy it all year around. But, just who is enjoying this delicious milky treat, and what opportunities and threats does that leave the ice cream industry with? Opportunities Canadians have loved ice cream for centuries, and it shows today as children as young as ages 2-12, and folks as mature as 75 and up love ice cream. (Canadians Crazy for Ice Cream, 2010, Para. 12). Parents have also been giving their children exposure to ice cream at ages as little as one year in moderation. This opportunity will allow ice cream to bring them childhood memories and…show more content…
Yet, where there are micro environmental factors, there’s also macro. Macro environmental factors are affected by natural disasters such as the fire that caused $2million of damages at Chapman’s institution of Markdale (CTV Toronto, 2009, Para. 1& 16), which posed as a threat because the result was loss of an entire product plant as well as product growth. Other macro environmental factors also include the economy. If the economy goes down, the less people will spend money and the more they’ll cut out the little things, like ice cream. Other threats to obtaining the demographic span can be as simple as people who are lactose intolerant. Being lactose intolerant is actually having the high sugars in milk products not properly being broken down in the body. However, ice cream provides these high sugars, making it difficult and uncomfortable for the body to digest. (Canadian Digestive Health Foundation, 2013, para.1) While this seems like a mild threat, it holds the value of over 7 million Canadians who suffer from lactose intolerance and are not able to enjoy milk products, resulting in a large loss. (Canadian Digestive Health Foundation, 2013, Para 2) Opportunity or Threat. DEMOGRAPHIC Ice cream is becoming exposed to children at young ages.(Mamapedia, 2012, Para. 2) -This is an opportunity for the ice cream industry because as the ice cream industry grows, people grow with it. The early exposure of ice cream to children can create cravings,
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