Demographics Of Target Segments : Demographics For A Pet Day Care / Grooming / Spa

How many people, by a show of hands, have a dog or at some point want to get a dog?

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

    Due to the domestication of cats and dogs their populations have skyrocketed. This is due in part to the lack of pet owners acting in a responsible manner. These responsibilities include the spaying and neutering of  pets. These numbers of

In 2000, 68 million dogs were owned in the United States. In 2017, a total of around 89.7 million dogs in the United States alone, lived in a household. As the years past more and more people are adopting dogs. Some of those owners are new to having a pet and should learn how to take care of them.

There are between 45 to 55 million dogs per household in America (American Humane Association 2012). Furthermore, according to a national survey, the majority of dog owners chose to get a dog for the companionship as the major reason for having a dog (American Animal Hospital Association, 2004). After all, dogs are nonjudgmental, give unconditional love, can be trusted with our most intimate feelings and emotions, and are highly intelligent. These dog characteristics can significantly enhance the lives of thousands of youth and adults, especially those with disabilities and/or those who live in continuing care facilities. There are approximately 20,000 service dogs in the U.S., which includes 10,000 guide dogs (American Humane Association 2012)

Introduction: Today I will persuading my audience the benefits of getting a dog as a pet. Dogs can offer companionship, protection and even improve your health. Sixty eight percent of U.S households own a pet according to the 2017-2018 National Pet Owners Survey calculated by American Pet Products Association (APPA), and majority of the pets owned are dogs, weighing in at sixty percent. Dogs are domesticated animals that consist of various breeds such as Yorkie Terriers, German shepherds and more. There are over three hundred breeds according to the World Canine organization. This organization is the largest registry of certified dog breeds. This canine organization recognizes three hundred and thirty nine breeds of dogs which are classified into ten groups based on the dog’s function or size. There are various unique breeds that can fit into one’s specific lifestyle, giving no excuse not to have a dog to compliment ones personality.

To be fair, a lot of dog owners are unaware of the training and qualifications within the dog grooming industry. They don’t appreciate that dog grooming is a trade, a profession that requires proper training and testing and the ongoing mastering of skills. They don’t understand that there are professional organisations that create and maintain and oversee these standards. They have no idea that dog grooming professionals attend major international events, compete against each other, attend workshops and seminars and spend hundreds of dollars on high-spec scissors and

Operating in 1197 stores in North America, PetSmart "is the largest specialty retailer of services and solutions for the lifetime needs of pets" (PetSmart.com.PetSmart Corporate: Investor Relations. 2012). The business of pets and pet care continues to be a thriving and growing industry; "the American Pet Products Association, or "APPA, estimated the calendar year 2010 market at approximately $47.7 billion, an increase of more than 180% since calendar year 1994" (PetSmart.com. Investor Relations. Annual Report. 2010). The industry's size and scope provides opportunities for a range of business to compete for the pet owner's discretionary spending; as such PetSmart must constantly innovate and offer consumers value across their business model. The ongoing streamlining of the company's value chain offers insight into two "big ideas" of economics: markets and voluntary exchange, and choices and incentives.

The U.S. owned-dog population is 78.2 million and it is growing steadily. With a population so large it is no surprise that the pet

Living in a family with a dog, I can tell we’re not adopting him just because of interest. I love my dog. We adopted him when I was a kid and treat him as one of our family members. I believe he helps me be the person who can express my love to my parents better and live healthier.

For centuries, humankind has enjoyed the unconditional love and companionship of pets. Inclusively, dogs have been stated as “man’s best friends.” By far, pets have become a bigger role in people’s lives. Consequently, pet ownership has turned out to be more popular through the years. Owning a pet can be one of the most rewarding experiences, but there is a fact that many individuals may not know. From what kind of places are people obtaining their pets? The two most presumed options are narrowed down to either buying at a pet store or adopting from a shelter. Even though people can get a pet from either option, there are many reasons why adopting is undoubtedly a smarter choice. Animal shelters serve for a bigger purpose, and that is to help the community and its animals. Prospective pet owners should choose pet adoption because of its health, economic, and life benefits.

The market for Pawsitive Pet grooming is all of the dog owners in the metropolitan area and surrounding areas of the city. We believe that this is going to be 2/3 of the population, and we have a goal of gaining a 50% market share. We have a target of a 20% yearly profit increase as the business continues.

My Company will target many clients. College Students, Women, Men, Parents, Moms, Dads, Individuals who work or Individuals who travel for simple or even simply individuals who want to have a vacation as well as Individuals with disabilities. My Company will offer these individuals daycare and boarding options for their beloved pet in a fun, loving, and trust-worthy, playful environment. This will also help ease some stress off the Clients as well because they know they can trust our Pet Resort facility because we treat everyone, including

“I think I could turn and live with the animals. They are so placid and self-contained,'; writes American poet Walt Whitman (Schellenberg 1). Yes, pets have been part of human culture throughout history, and in American households, they are more common than children. It is reported that 58% of U.S. households have at least one pet, whereas only 35% have children (Whitaker; Witherell 76). Owners spend billions of dollars each year on pet food, accessories, and veterinary care, but apparently pets give back, too (Schellenberg 1). Medical studies show that pet companionship offers concrete health benefits (Simross 14). While only in the past few decades have scientists become interested in the benefits of pets on human health

They use special hydro bath equipment that enables the operators clean the dogs very well than it is possible in a basic home garden, they discovered that hydro bath could reduce and eliminate fleas and ticks, improve its skin condition and clean its coat and make dogs smell good. They use brightly colored trailers that help promote their services, and also ask satisfied customers to use word of mouth to recommend service to their neighbors. They people who can afford between $15-$30 based on breed, size, condition of coat and skin and geographic location etc. They use different kind of coupons like washing 2 or 3 dogs much cheaper or offer valuable and supporting info about dogs. APM bathed more than 20,000 dogs each month, which gave them an annual turnover of $3 million.