Denim Jeans

People may say that the true years of fashion began in the late nineteen forties and went on through the early nineteen sixties. If you look at fashion today, its almost repeated the look from sixty years ago. In each generation fashion trends become based on history and/or important events. in the nineteen forties fashion was being modeled by the military wear. World War II caused a drastic change in the way clothes were being made and worn. In the nineteen fifties Americans admired the fashion of movie stars and music artists. Media had a strong influence on the wordly trend. The people of the sixties expressed there personalities and emotions through

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

Although many workers were affected negatively by the recession, most workers who lost jobs were blue collar workers and laborers. When the building boom occurred a few years prior to the recession many workers were living large. However, few saved and many continued to spend and did not have a security

From what is supposedly being shown in papers and on the news the U.S. economy is currently concerned about unemployment, caused by the recession. This “current macroeconomic situation” is pardoning my language freaking a lot of individuals out, because some have no idea of how it is going to get better. The news/media is not painting us such a pretty picture of it, by calling it “this decade’s depression”. The unemployment rate is at 8.2% as of July 2012, whereas the average in 1948 was at 5.6%.

In recent years, the economy in the United States has been in what most would see as a recession. American people differ in the way they react to a recession. Some, such as Michael Moore, feel it becomes a downward spiral as big business and it’s stockholders gain more money and power, and it’s workers gain less money and stability.

Although many of the fashions can still be seen today. Women can be seen wearing jean jackets, leggings, and even leg warmers, even though they are worn under boots, mostly. Leather and high-waisted jeans have also become somewhat popular again. However, the hair trends have not made their way back on the streets today, and bright colors have not been as common either. Nonetheless, more trends and styles of the 1980s may make their way back on clothing racks and shelves.

The social perceptions surrounding the recession are strong influences on every individual’s personal economic decision making. Taking into consideration other influences such as the media, possible psychological errors, and personal self awareness and control it is easy to see how the current mood is fairly

Fashion was all the rage back in the 1980s. Mostly men and women wore a mullet, kids wore their jelly shoes, and teens had their boom boxes. But there’s way more to it than fashion. There’s also fads. Fads such as the slangs “PSYCHE!” and “Not!” But fashion choices were really interesting such the fingerless gloves or the jelly shoes

They represent the quintessential hardware. For any occasion, whether formal or casual, they serve as the perfect accoutrement. Add a flirty blouse or a sports coat, some heels, a belt or maybe even their best companion - a t-shirt and you'll turn heads. What am I talking about? Your favorite pair of jeans, of course. Jeans have come a long way since the era of the bell bottoms (so glad I missed that!). Some are indeed still flared and bell-shaped to slip just-so over a pair of boots while with others it's all about the length and skimming the floor ever so slightly. Decades may come and go, the symbolic Age of Aquarius giving way to the chronological one, but consumers will always covet the perfect pair of jeans. Culturally, jeans have shaped

Leather jackets were the key to knowing who was tough and often would show who was the greasers and the ones that were not. There were women, who changed fashion, and it was in a way that became trendy such as jean shorts, and pants that were considered scandalous to some, but most felt beautiful. Stripes and polka-dots, were highly in fashion, making clothes enjoyable to wear. Though there were many new things being brought in, there were still old fashion from the previous decade, with some poodle skirts. Tight waisted dresses, with an apron skirt was a great way of saying “I am classy” and creating the new trend for young women.

In today’s American society fashion is a way to express oneself. Fashion describes a person’s personality, feelings/mood, a reflection of who they are and how they want people to see them, put all on display by the clothes they choose to wear. Apart from professional business attire, clothing in the United States is varied and mainly casual. Blue jeans were popularized as work clothes and were then adopted by many American teenagers a century later. They are now widely worn everywhere by people of all ages and social classes.

In the 1960s and 70s when Disco was popular, so were the bell-bottoms and tie-dye shirts mainstreamed by the popular artists. In the 80s, clothing saw a creative mix of tan and browns and rainbow colors. By the mid-80s, pop-stars like Cyndi Lauper had begun to push in a new style that is still the way people view the 80s today. However the 1990s and late 2000s were colorful and loose-fitting until the grunge genre popularized by Nirvana changed the style. Suddenly it was all about flannel, ripped jeans and long hair. The late 90s could also be stylistically directed by Rap and Hip-Hop

The unemployment rate was going down, but the inflation and GDP growth rate were constantly fluctuating. Starting in 2003, the GDP growth rate was at a meager 2%, but that quickly jumped to 7% by 2003. Unemployment went from nearly 6% in 2002 down to roughly 4.5% by 2007. The rate of inflation, between 2004 and 2006, varied around the 3% mark, hitting a max of 4.7% and a minimum of roughly 1.7%. The data from the graphs shows that the rates of GDP and inflation began to drop more significantly as 2007/2008 was approached, and the unemployment rate began to skyrocket. The recession wasn’t a good time for the economy of the United States. There wasn’t much income, prices dropped, even though this didn’t benefit consumers much because they couldn’t afford it anyway, and many people lost their jobs. Simply looking at the growth rate of GDP shows that something was not right. By January of 2009, the rate had dropped to -8%. Unemployment jumped from a rate of 5% to 9% in less than a year. So many people lost their jobs because there wasn’t enough money in the economy to keep them around. Even today there are still a lot of people that are unemployed because they cannot find work. The inflation rate during the recession increased to 4% in January of 2008. By July, it hit at nearly 6%. But, by July of 2009, it rapidly decreased to 0%. The recession hit the United States economy pretty hard. People couldn’t find

The ups and downs of the premium jeans industry and the constant fluctuating of threats to the industry made it interesting to see how the denim lines would respond. They were originated in the 1970s by Calvin Klein who created highly priced, skin tight jeans who used celebrities (i.e. Brooke Shields) to endorse the product. Since they were higher priced compared to your common, regular blue jeans sold by mainstream brands like Lee and Wrangler, they were meant to serve as fashion statements as opposed to comfort. They started off well in early on in the 1980s, but then hit a decline just a few years later. The mid 1990s came and they surpassed their highest annual sales in

First connotations were simple: “jeans are tough and rugged as men who wear them”. This image of a 100%