Dennis Gioia The Ford Pinto Fire

You have to consider the Ford Motor Company’s reputation after they made the decision to not recall the Ford Pinto to

First, it is important to define ethics and how its components play an extensive role in our society. The term ethics is defined as “Moral principles that govern a person 's behaviour or the conducting of an activity.” (Oxford); ethical decisions are the ones that per se determine whether or not murder is wrong. Likewise, ethics consists of different ramifications and perspectives from many philosophers. Moreover,

In this essay, I will argue that Ford Motor Company’s business behavior was unethical as demonstrated in the Ford Pinto Case. Ford did not reveal all the facts to consumers about a harmful gas tank design in the Ford Pinto. They tried to justify their decision to sell an unsafe car by using a Cost-Benefit Analysis which determined it was cheaper to sell the cars without changing to a safer gas tank. The price of not fixing the gas tanks is human injuries and fatalities. By choosing not to make the Pinto a safer vehicle Ford placed a price on the head of every consumer. Ford’s primary concern was to maximize profits. Ford had a duty and ethical responsibility to customers to

On September 26, 1970 due to power lines that were knocked down, and with the increase of winds near the Kitchen Creek area, the Laguna fire began. Only within twenty four hours the fire had already expanded towards El Cajon and Spring Valley, which is thirty miles away from the original spot where the fire began. According to the article titled, “ Laguna fire, September 26, 1970” published on the website WildFire Today stated that “The Laguna fire burned 175,425 acres, killed eight civilians, and destroyed 382 homes.” The Laguna Fire was said to be the second largest fire in Californian history. Within the same article a firefighter shares his experience to the news of The Laguna Fire he states, “The day the Laguna fire

Ford executives were under a great deal of pressure to produce a smaller, more gas efficient automobile. Japanese and German automobile sales were rapidly increasing. These competitive forces drove Ford’s executive team to respond by rushing the design process of the Ford Pinto. By 1973, the Pinto was well into production when engineers discovered a flaw in the gas tank, which was located just under the rear bumper. They discovered that if the vehicle suffered a rear-end collision over 20 mph, the gas tank could break and spill gasoline into the passenger compartment, potentially resulting in a fire. The remedy for the flaw was a part that cost $11.00 per vehicle. Executives at Ford knew the company had followed all safety standards and regulations. At that time, automobile safety standards only needed gas tanks to withstand a collision under 20 mph. An internal cost-benefit analysis revealed the costs would be substantially higher to fix the design flaw that the costs associated with any potential damages due to collisions and loss of life. The public remained unaware until Mother Jones journalist, Mark Dowie broke the story in 1977. Fueled by the media, what followed was a frenzy of public outcry and court trials.

The Elkhart County Grand Jury took up the matter and filed a charge of criminal homicide against Ford, the Automobile American Corporation that designed the Pinto car models. According to Elkhart County Grand prosecutor, Michael A. Cosentino, Ford was guilty of reckless homicide, because the company committed a conscious, plain, and unjustifiable neglect of harm that positioned the gas tank in the rear end of the car without proven protection. Besides, Ford engaged in negligence and substantial deviation from the acceptable standards of conduct. The major focus of the case entailed the expanding and assessment of acceptable standards the company violated in the process of manufacture of Pinto cars.

In May of 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to introduce a subcompact car and produce it domestically.  In an effort to gain a large market share, the automobile was designed and developed on an accelerated schedule.  During the first few years sales of the Pinto were excellent, but there was trouble on the horizon.

According to the New Oxford American Dictionary, ethics is defined as “moral principles that govern a person’s or group’s behavior.” Therefore, in an ideal world, ethics should play the ultimate role when making a decision. If ethics are the principles which guides one’s behavior then, ideally, all decisions should be made entirely based on ethics. Unfortunately, such is not always the case.

ethics? How does this apply to Knowledge, perception, and/or awareness? Explain in depth and detail.

The deontology theory and the branches of Utilitarianism theory both classify human actions of which are morally right and wrong. These theories can be used

Company in the early 1970s when the company decided not to recall the Pinto despite dangerous

Ethics are moral principles that can be used to help guide peoples decisions. We are all different and therefore our beliefs and opinions differ. There are many ethical theories, and according to Panza and Potthast (n.d.) the following are some that are widely used. Virtue ethics is one theory which states that personality is the most important thing. Living an ethical life, acting right, requires that one develops and demonstrates the quality of courage, compassion, wisdom, and temperance. It also requires that greed, jealousy, and selfishness is avoided. Utilitarianism states that the amount of happiness and suffering created by a person’s actions is what matters the most. As a result, acting rightly includes maximizing the amount of

Ford was not in violation of the law in any way and had to make the decision whether to incur a cost to fix the obvious problem internally. There were several options for the fuel system redesign. The option most seriously considered would have cost Ford an additional $11 per vehicle. Under the strict $2000 budget restriction, even this nominal cost seemed large. In addition, Ford had earlier based an advertising campaign on safety, which failed miserably. Therefore, there was a corporate belief, attributed to Lee Iacocca himself, of “safety doesn’t sell”. (2)

There was strong competition for Ford in the American small-car market from Volkswagen and several Japanese companies in the 1960’s. To fight the competition, Ford rushed its newest car the Pinto into production in much less time than is usually required to develop a car. The regular time to produce an automobile is 43 months but Ford took 25 months only (Satchi, L., 2005). Although Ford had access to a new design which would decrease the possibility of the Ford Pinto from exploding, the company chose not to implement the design, which would have cost $11 per car, even though it had done an analysis showing that the new design would result in 180 less deaths. The company defended itself on the grounds that

There are some common use ethical theories; deontology, utilitarian, and virtue ethics. Deontology refers to the important aspects of man lives are control by indestructible moral values and ethical standards regardless if by overruling it improve outcome. In other words, they may do the right thing, even though the consequences of that action may not be good. Utilitarian