Hightower recognized that in licensing you were able to earn regular royalty but are never a core business to your licensee. (Jick & Peiperl, p. 416) Therefore, he slowly transitioned into publishing. He also established marketing and creative services that oversaw common resources and activities. He also created mega-deals with European market, which allowed him to consolidated operations. A worldwide market was operation was developed, in this approach Dennis expressed that once a decision is
VIEW Strategic Human Resource Management Taken from: Strategic Human Resource Management, Second Edition by Charles R. Greer Copyright © 2001, 1995 by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Compilation Copyright © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that