Denny's Analysis

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

In Modern America, there is a trend going around affluent, white families to ditch gluten. The idea is that by going gluten free, your consumption of food is automatically healthier. Dr. Norelle R. Reilly goes through all the possible reasons for those going on a gluten-free diet and the problems involved. She begins by giving the reader statistics according to, “‘The Hartman Group’s Health & Wellness 2015 and Organic & Natural 2014’ Reports.” According to these findings, the most common answer to why a person went gluten-free was, “no reason”, second to, “healthier option.” Later in the article, Reilly discusses fact vs. fiction of reasons to gluten-free. In the paragraph titled, “Fiction: The GFD (gluten-free diet) is a healthy lifestyle

Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.

Over the past few years, Taco Bell has used technology to try to position itself as “the millennial brand” (Schroeder).Taco Bell has adopted both a unique and effective digital brand strategy to fulfill it’s positioning. The brand strategy has been to increase it’s social media presence to actively engage with fans, specifically millennials (their target market). Taco Bell is now ranked No. 1 on Digital CoCo’s Resturant Social Media Index, beating out other brands such as Wendy’s, McDonalds, and Starbucks.

Taco Bell, a big Mexican fast food franchise found in the US, had struggled outperforming the biggest competitor McDonalds with kids’ meal, yet the fast food giant is undefeatable. Then, the company, according to Martin, set its fan base as young adults, [Martin, 2013] stopped serving kids’ meal with toys and launched advertise campaigns on multiple social media platform in order to draw the youth. Rodriguez reports that the company has implemented several approaches to outreach those youths through social media – millennials’ playground; for example, their stores across the United States conducted a giveaway on Cinco de Mayo and encouraged customers to share pictures of the food on their social media such as Instagram, Facebook, and Snapchat.

One interesting question involves the recent trend of gluten free products in supermarkets and that t is being rapidly consumed. This is peculiar;, because there are no confirmed direct causes for NCGS and only 1% of the world is affected by CD., The rise of gluten-free products may be due to online advertisements surrounding gluten. These misconceptions may be impacting consumer’s by recommending the consumption of gluten-free products for a healthier gut. The lack of consumer awareness also poses a problem, while, “Health Canada's regulatory requirements for "gluten-free" foods do not refer to any specific threshold for gluten in products represented as "gluten-free", [and that] Health Canada considers that levels of gluten protein below 20 ppm generally do not represent health risks to consumers with celiac disease.” Many consumers believe that they are completely cutting out gluten from their foods.Gluten is fine for most people, and that the current fad for healthy people is to consume gluten free products, under the false pretense that they are healthier for you. However, for most people the truth is In fact, gluten consumption is fine for most people. Furthermore, eating gluten-free products does not necessarily correlate to a healthier diet. . Contrary to common belief, foods that are made to be gluten- free may have higher components of sugar, salt

One of the newest and most controversial nutrition fads has centered around “gluten-free” food. For some people, the idea of living a gluten-free lifestyle is not optional, but necessary. However, this only applies to the 1% of Americans with celiac disease (Jaret 1). For people with this condition, eating gluten can be dangerous, because it can damage the lining of their small intestine and prohibit nutrients from being absorbed (Jaret 1). But what about the rest of us? Why have the production and purchase of gluten-free products increased, even though the amount of people with celiac disease has not? Is consuming gluten-free food healthier than consuming food without gluten? The answer is unequivocally and without a doubt, no. In fact, not

Digital media is becoming powerful in the way grocers are communicating and engaging with consumers today. The use of paper, leaflets, newspapers and posters or it can be known as ‘‘traditional advertising’’ is now being switched to digital media platforms. Millennials are utilising digital platforms such as websites, apps and social networking sites as a new way to advertise (The Voice of Food Retail, 2016). Aldi uses Facebook as a form of promotion for advertisement purposes and to increase their brand awareness by providing incentives likewise inspiring followers to interact with their daily posts (Evonimie, 2015). Another social media platform used by Aldi is Twitter in order to interact with shoppers. By interacting through social media,

Groundswell: Winning in a World Transformed by Social Technologies is a how to guide for businesses that explains what social media is, how it is changing the way companies relate to consumers, and how it can be used to their advantage. The authors, Charlene Li and Josh Bernoff, both analysts for renowned Forrester Research, one of the most influential research and advisory firms in the world, spent a year researching, analyzing, and blogging about social technologies that are changing the way companies and consumers interact. Forrester’s insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, proprietary research, and consulting. The foundation and the key learning of the book is the “social technographic” of internet users. Analyzing the social technographic provides companies with insight into who is likely to interact with their products online and how they are most likely to do it. Li and Bernoff offer numerous case studies of companies that have successfully engaged with online audiences. The books emphasis on data and analytics ties the social technographic profile to the strategy employed to ensure audience engagement.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Albert Costill, writer for Search Engine Journal, reports that 66% of Tumblr users are under 35 years old, while 39% are under the age of 25. Costill also noted that 13% of 18-to-29 year olds have used the social media platform (Costill).These statistics prove how common and thus influential Tumblr is amongst young adults. Tumblr is a social media website and application that allows users to make their own personal blog with posts consisting of text, pictures, and videos. One of the main reasons that Tumblr is so prominent amongst young people is because of the sense of anonymity that the website can provide. Whereas normal social media platform’s ask the user to identify themselves by name, on Tumblr there is a choice; a user gets to make

Forrester Research provided the research behind Social Technographics. Their research identified six types of the social media users and how they interact in the online environment. The Social Technographics ladder presented in Figure 3.3. of our reading depicts a ladder with different participation groups at each rung. These groups include: creators, conversationalists, critics, collectors, joiners, spectators, and inactives. It is worth noting that these groups are not exclusive, meaning a user could fit into multiple categories for different interactions (Tuten & Solomon, 2013, p. 74). Skittles is a poplar candy brand known for their wacky advertising. It is no wonder that their social media marketing would be just as wacky and popular. Skittles must be very aware to the different categories of the ladder to be so successful in their social media marketing efforts.

Businesses could also exploit Tumblr's design to their advantage so as to advertise their products and services to a wide variety of audiences. Many stores and other competitive websites, such as Barnes n' Noble or Zulily, have a blog to post about their latest items in stock or their best-selling products. The large and diverse groups of Tumblr blogs allow for these businesses