Departmental Store Study

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Pre-Feasibility Study DEPARTMENTAL STORE

Small and Medium Enterprises Development Authority
Government of Pakistan www.smeda.org.pk HEAD OFFICE 6th Floor ,LDA Plaza , Egerton Road , Lahore 54000, Pkaistan Tel: (042) 111-111-456, Fax: (042) 6304926-7 helpdesk@smeda.org.pk
REGIONAL OFFICE PUNJAB 8th Floor ,LDA Plaza , Egerton Road , Lahore 54000, Tel: (042) 111-111-456, Fax: (0426304926-7 helpdesk.punjab@smeda.org.pk REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk REGIONAL OFFICE NWFP Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk REGIONAL OFFICE BALOCHISTAN Bungalow No.
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13 6.1 6.2 6.3 6.4 MARKETING .................................................................................................. 13 PRICING......................................................................................................... 13 STORE LAYOUT AND PRESENTATION ............................................................. 13 USE OF COMPUTER ........................................................................................ 14

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MARKET INFORMATION............................................................................ 14 7.1 7.2 7.3 MARKET POTENTIAL ..................................................................................... 14 TARGET CUSTOMERS .................................................................................... 14 RESOURCE MERCHANDISE ............................................................................ 14

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ELECTRIC AND OTHER EQUIPMENT REQUIREMENT ..................... 15

PREF-76/ January, 2010/Rev2

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Pre-Feasibility Study

Departmental Store

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LAND AND BUILDING REQUIREMENT .................................................. 16 9.1 9.2 9.3 LAND REQUIREMENT .................................................................................... 16 RENT COST .................................................................................................... 16 UTILITIES REQUIREMENT ............................................................................... 16 HUMAN RESOURCE
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