Derek Cousins: Bbc's Dragons Den

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Worst ever pitch, worst ever product on BBCs Dragons Den This presentation was awful. The inventor Derek Cousins delivered an extremely dry presentation, droning on explaining how his LED lights attached to universally known street signs would save lives and eliminate people’s confusion. In addition to his horrible verbal presentation, he used several models of street signs. However when Cousins attempted to display how the signs worked, several of them malfunctioned. Cousins neglected to test his product to ensure they would function properly during his presentation. One of the investors asked Cousins if he had gotten any positive feedback or recommendations from any government agencies or municipalities. Cousins informed the investors that he had taken his…show more content…
Why would anybody invest in a product rejected by the very agency that would be purchasing the product? During his presentation, Cousins claimed to have taken out patents of his invention. However, when the investors asked him about the patents, Cousins avoided the question and in the end gave the appearance he lied about having any patents. Although this idea was somewhat ridiculous, Cousins clearly did not devote adequate time in preparing his
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