Descender Personal Statement

Thank you for the opportunity to be part of this exciting project. Per your request I have evaluated the options for enhancing the production capacity to maintain and further develop our market share.

| The Purpose of this project is to increase overall sales by developing new products, increasing productivity and national presence and reducing dependence on equipment suppliers.

This product roadmap lays out the action plans for forty plus products that serve a global market with over $100M in capital development. She recently received a Masters degree in Management with a focus on Organizational Leadership with honors from Colorado State University, holds two BA’s from Regis University with honors, certified Project Management Professional (PMP) 2004, completed Pearson Emerging Leader program in 2011, and became Scaled Agile certified 2013. She is a member of both the Golden Key and Sigma Beta Delta honor societies. Marianne resides in Denver, Colorado with her husband, two sons, and her dog Felix. In her spare time she makes pottery, and volunteers as a founding member of Impact 100 Denver

We evaluated our company’s position in the industry, and found ourselves in an excellent starting position to further develop our products and match them to the industry’s needs. Our market share is adequate and we can advance further with our strategy improve and reposition our products in the coming years. We have underutilized capacity, which we intend to improve, while increasing automation to reduce costs. We have plans to improve our promotion to improve product awareness and with the appropriate product lines we will increase price to improve margins and better align our high-end product image. Our current financial position is optimistic, showing our leverage (Assets/Equity) at 2.0, when our goal is to maintain 1.5-2.0 overall. By utilizing the analysis tools we are learning what elements are driving demand, how to effectively tailor our products through R&D, how best to adjust our marketing and pricing, while lowering input costs, in order to improve margins and to ensure our stakeholders are all satisfied.

products, have attracted a lot of customers throughout the world. The company has a huge

The technology can be and will be improved every day. Continuous testing and research and development will keep us ahead of the curb as well as having the right people to engineer solutions. As a small firm taking on big industry we expect the reward to be great. The fact that our brand has not been around for generations will be a hurdle to get across. Good business is good business and if we take care of

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

I felt my heart racing, heard my name being called, and suddenly, anxiety turned into elation. Within moments, I was walking across the international stage in Orlando in front of 16,000 people. I had won 5th at DECA Internationals!

Product Innovation – Innovation of new products had failed many times and MTI has lost reputation with Wall Street. This process had been placed on the backburner and when the CEO came on board there were only six products in the pipeline. Therefore, to be successful in the future, MTI needs to invest more in R&D and focus on delivering new products.

As some of you have already heard of my upcoming retirement from Callahan Auto Parts at the end of this month, many of you are probably wondering what is going to come and who is stepping in to fill my shoes. I have personally chosen my son, Tommy Boy, to take over the company that I have founded. I know many of you are going to be hesitant about this change but please bear with me and trust me to make the best decision possible for this company and for you.

I am writing this letter to express my strong interest in participating in the Disparities Elimination Summer Research Experience (DESRE) program.

3) Capitalize on the renewed strength on the brand name by extending it to other mens’ grooming products.

A group of professional members of Colorado State University excited about developing and marketing the product

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

Overall, the story of this company since inception has been positive as the company continued to expand its network by providing unique solutions to its members (Parker et al, 2009).