Describe 3-5 Characteristics Unique About A Target Market

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Restaurants do more than feed us. They make our lives easier. They connect us with our family, friends and colleagues. Restaurants introduce us the new variety of meal selections. They excite us with the new trends and keep us coming back for more.

Social media marketing is relatively new to the ?integrated marketing communications systems of several public and private businesses.? (Mercadal, 2013, para. 2) Social media is used by almost sixty-six percent of American adults. (Lanham, 2016) Integrated marketing communications try to connect companies and other organizations with their target audience. (Mercadal, 2013) Therefore, social media marketing strategically looks at demographics of the audiences in each social media platform and use the platforms that match the audience who would be interested in products or services sold. (Smith,

The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining

The restaurant industry is highly competitive with respect to price, value and promotions, service, locations, and food quality. Consumers are highly focused on value and

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

There’s no value in creating compelling, quality content if it’s never actually seen by your target market, so what are you waiting for? Crafting the perfect balance between personal content promotion and sharing interesting, industry-related content is a vital for any brand looking for success on social media.

To present an accessible and non-intimidating image of the restaurant to consumers who might be unfamiliar with the cuisine. The advantages of

Social Media: Social networks like all the online matter such as Youtube, Twitter and Facebook are so important that relevant companies should not defer their efforts to create the public image and enhance their both market and products’ effectiveness”

- Consumer tastes are changing and are constantly on a lookout for something new and interesting. Therefore, making changes to their menu in accordance with trends and fashion will encourage the consumers to return. - Drive through restaurants and highway restaurants can be very helpful fro the company in the long term. Threats -

There are so many different restaurants serving so many different types of food. There are Chinese restaurants, Japanese restaurants, Classic American restaurants, Italian restaurants, it makes it difficult to decide what to eat at dinner time. What gives a restaurant the upper hand over its competition?

There also must be ways for the restaurant to bring in larger amounts of customer traffic. This can be achieved through happy hours, lunch and dinner specials, children’s menus, innovative or trendy dishes, dietconscious menu selections, and beverage/appetizer specials during televised sporting events (Thompson C-97). Another way for restaurants to compete with their rivals is through changing their menu and dish selections based on customer tastes and eating preferences. The menus may contain heart healthy foods, vegetarian options, organic, low-calorie, or even low carbohydrate items (Thompson C-97). New and creative items help to keep current customers coming back and new customers to try the restaurant’s signature dishes.

For many years, people have shared information about different brands of objects. Previously people spread this information to one another by word of mouth. One person would speak to another and perhaps discuss the attributes of a particular item. However, the popularity of the Internet and the growth of social media now make it possible for anyone to take their ideas to digital spaces where they can create and share their discussions publicly or privately.

In all restaurants, products and suppliers are used on a “first-in, first-out” basis to ensure freshness. All restaurants provide warm and inviting environment and a variety of comfortable seating arrangements to accommodate anyone – for single individual to a large family.

The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.