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Describe A Process Before Purchasing A Fileting Knife

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My next purchased included a fileting knife. This also goes in hand with hunting. Since

I have never owned a filet knife I was very unsure what my wants were. I did know that I

needed a sharp instrument, something of good quality and pricing, and it would need to be

effective. Going to the internet was my first source for pre-purchase information. I felt that I

needed some general knowledge first, before purchasing this product. During this search I

learned about different knives and what they are used for in hunting. I did find several retailers

for this particular item, so this research led me to make an informed decision on this product. I Webb 4

again, traveled to the local sporting goods store and inquired about their products. After using …show more content…

Quality seemed to be important as I proceeded with this purchase. I went into a particular store

with the intention of purchasing a certain type knife. But what I came out with was not what I

had planned on purchasing. This was due to the decision making factor of the sales person at

the sporting goods store. This employee was very well informed of the product in question and

an avid hunter themselves. This gave me the confidence that they were well informed of this

product. This point-of-purchase took over although I already was in the store and ready to make

my purchase. The salesperson's techniques drew my attention to a particular offer that created an

additional value for the advantage of this product. Unfortunately, the post purchase behavior as

a consumer was negative. I regretted buying this product due to it not being useful for the

hunting that I engage in. The perceived risk of this product is that it does not perform as I had

expected it to. The likelihood that I will return to this store is highly

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