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Haigh’s chocolate currently has over 300 employees and 13 retail stores; six in Adelaide, six in Melbourne and one in Sydney (Haight's Chocolates). They manufacture 200 different products and also produce a number of products whose sales supports various charities. (Soong-Kroeger, 2011)

Clare’s Chocolate Cafes has always used good quality cocoa to make their chocolate products. This is, in itself, an amazing marketing product because customers know that while they may be paying a little bit more, the product is worth it. As well, the organization makes a wise customer draw when each hot beverage is served with a high quality chocolate product. The early practice of making chocolate products by hand and providing individual or pre-packaged products, of all sizes, for the customer to select, was

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Retailers are highly selective as to the products they carry and consumers have many choices in the candy isle. We find that emphasizing high sell-through and attractive profit margins to the trade and high quality at an attractive value to the consumer is a winning strategy. Our diverse and highly recognizable brand portfolio remains popular across all trade channels. We have a range of offerings suitable for virtually every major consumer group. Our product line undergoes continual refinement in order to retain its appeal to ever-evolving preferences and life styles. The candy marketplace is highly competitive and we are vigilant in keeping our products contemporary even as they remain iconic. Halloween has long been our largest selling period with third quarter sales nearly double those of any other quarter in the year. We posted strong results in all major trade classes including grocery, mass merchandisers, warehouse clubs, dollar stores and drug chains. Especially popular at Halloween are our large bags of Child’s Play and other mixed candy assortments, which are offered in a variety of merchandising presentations. Our bagged goods have traditionally been limited to “lay down” format that is commonly found on retailer’s shelves. In addition to “lay down” bags, in 2009 we introduced a number of packs in a “vertical” format. These gusseted bags really

After the word spread, Ruth’s cookies became famous. She became very well known and very wealthy. Soon, the Nestle chocolate company struck a deal with Ruth. Ruth would get a lifetime supply of chocolate chips, if her recipe could be featured on the back of their chocolate chip bags. She graciously accepted and her face, along with her recipe, was featured.

In addition, Baked My Melissa‟s website supports local and national deliveries. Baked by Melissa’s Mission Statement: To provide dessert-lovers with guilt-free, bite-sized mini cupcakes (the size of a quarter) packed with a flavorful punch. Currently in its third year in the market, Baked by Melissa has created a niche for itself as the leading mini cupcakery that specializes in uniquely flavored mini cupcakes. Within that niche, Kumquat is the closest competitor but lacks the real estate and brand awareness that Baked by Melissa has so strongly built in such a short time. Baked by Melissa‟s competitors also include cupcake and dessert bakeries such as Crumbs, CupcakeStop, Sprinkles (which just opened shop in New York City), Buttercup Bakery and Magnolia to name a few. These bakeries bake and sell cupcakes as well as a variety of desserts with Crumbs being the most dominant in the market. Baked by Melissa‟s marketing efforts over the last three years, managed by Melissa Bushell‟s brother Brian Bushell‟s marketing firm VenueTap, have been highly successful in establishing a strong brand identity and awareness in New York City. Brian Bushell is also the CEO of Baked by Melissa and the primary financier of capital for the company3. Their marketing mix and strategy – a smart combination of high impact and low cost tactics - includes events, partnerships, guerrilla and grassroots marketing, social media and public relations. Now that Baked by Melissa has

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Bluebella is a UK based store and has all items that match the female sex such as bras and swimwear when a need which comes in purchasing these garments which are usually worn under and hold a lot of importance for younger women especially after their teen ages. The use of Bluebella coupon codes are most wanted means if availing discounts when adolescent women who are usually married or even engaged get to share their images they have made and stereotypes they function with.

The transportation cost of chocolate was high and small mom and pop stores commonly supplied chocolate made locally. Today you would be hard-pressed to find local chocolate in the United States, with the shelves dominated by four major brands. The

Natalie Koebel spent much of her childhood learning the art of cookie-making from her grandmother. They passed many happy hours mastering every type of cookie imaginable and later creating new recipes that were both healthy and delicious. Now at the start of her second year in college, Natalie is investigating various possibilities for starting her own business as part of the requirements of the entrepreneurship program in which she is enrolled.

Coco’s Chocolate Café was inspired by a lifelong love of all things chocolate. I wanted to get out of the office and into the community to create a sumptuous haven where people could indulge in rich, creamy, warm chocolates and make them an integral part of their daily lives,

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Coles, however, currently only stock strawberry & pistachio, cherry & vanilla, mint, nuts and coconut & goji. The chocolates are also available online, in Pana Chocolate’s original store on Albert Street in Richmond, and a range of stockists including IGA supermarkets, health food stores, Myer, David Jones, coffee