Describe The Main Stages Of Purchase Decision Making Process

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Toyota brackground “Toyota Industries Corporation was founded in 1926 by Sakichi Toyoda. It is the world’s largest vehicle manufacturer. It conducts its business worldwide. Toyota’s vehicles are sold in more than 170 countries and regions. It employs approximately 320,808 people worldwide. It leads the automobile industry in environmental technologies with the success of the hybrid technology in the Prius and Hybrid Camry” (Toyota, 2012); Lo1 Understand buyer behavior and the purchase decision making process. 1.1 Describe the main stages of purchase decision-making process. Jobber, D & Lancaster, G. P.81 stated that “behavioral scientists regard the customer decision-making process as a problem solving or need-satisfaction process”. Every…show more content…
Fist economic factors is the most important for the company because if the economic of the country is not good, people will can not effort it. Second life-cycle, most of product always have new and increase from another competitors so when new product come out people or consumer will want to buy but if it too old the product will be decline. Moreover, There is a pattern to a different lifestyle, which will affect the buying of goods and services. By then the lifestyle is based on activities, interests and…show more content…
It describes the management or administration and also including product and services that the company sold. So there is quite a wide definition and it covers all of the business. Repeat purchasing is a state where the consumer has decided not clear that which one is the best but repeat purchase because it was not found to have any brand better at that time. From the mentioned above, First the company need to have a good image that it make the customer trust or believe that their company have a good product and make them awareness in company. Second when people or customer trust that the company have a good image or make a good things such as, service after payment, less of bad reputation and etc. it will become brand loyalty and it's very important for the business because they will know how many customer come to buy their product and how many people are interested their brand. In addition, it will make repeat purchasing because the customers have their mind already that Toyota company provides goods and services for
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