Describe The Role Of Pr In Coober Pedy

The public relations strategy (PR) defined by the Qantas Group is very clear and the PR portfolio is very broad. The core PR goals of the group are as follows:

Public relations, also referred to a PR, represent an essential component of business, in which the business interacts through various modes such as promotions, initiatives, and so forth with its customer base, as well as, the potential new customers. Subsequently, according to Davis (2009), this interaction permits the business, as well as, the public to intermingle in such a way to disseminate information to the public, which possesses a newsworthy nature via media sources such as a trade magazine or journal, the traditional radio or television networks, the newspaper, or the internet. Hence, an effectual public relations program has the potential to not only maximize, as well as increase sales, but also, enhance profitability by establishing a competitive advantage with relation to business contenders. Therefore, an effective PR campaign accomplishes this goal by creating greater visibility for the business, its products, and augmenting the credibility of the business, while, attempting to neutralize potential crises, as they arise. Thus, public relation programs represent an invaluable tool utilized by businesses such as the Olive Garden Restaurant.

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

This essay will provide an analysis of the public sector in public relations, identifying its key concepts, challenges and an example of an organisation which follows its structure. The public sector PR is described as “driven by the need for transparency in how an organisation carries out its public duties, accountability to the public, on how money from taxes is spent and increasingly, public consultation and involvement in the services provided” (Tench & Yeomans 2009). Public sector organisations are those which are publicly funded - usually through taxes. This includes local government, NHS, Police, Fire stations, and Ambulance service. Public relations in the public sector widely focus on government and political communications which can be local, regional or central. The audience within this public sector is essentially the public - those who pay taxes in order to fund these public organisations as all of these services are paid for through either local or national taxes.

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

After reviewing the outline for the process for the Strategic Public Relations Planning, it appears that the process covers the general guidelines that I believe to be necessary for nonprofit to follow for public relations. This would be a great template for nonprofit organizations starting up to follow. Therefore, I would not add any more steps to the authors current process because each step that is listed in the process plays a vital role to the process. However, the process can be altered to meet the needs of other nonprofit organizations because every organization has different approaches towards building and maintaining relations with the public.

The aim of this report is to discuss an effective PR campaign for the established business Virgo. The report will follow Scott Cutlip’s four-step process as a structure that is important for Virgo in regaining its company’s profile. Defining Cutlip’s four-step process helps in the development of communication for the organisation to its publics. In relation, Virgo will add extension in the rebuilding of reputation through its aims and objectives. Using this process breaks down into situation analysis, planning and programming strategy, implementation, and evaluating the program. Edwards work on ‘Public relation Origins’ (2009:5) looks at the ‘Institute of Public relations’ (2004) and states, that the CIPR defines “PR as: about reputation-

The perceived ‘cantankerous’ relationship that characterises the exchanges between public relations professionals and media practitioner’s has been rife since the birth of public relations. The pair is, in its simplest term ‘frenemies’, they do work together, albeit covertly, and are usually hesitant to admit (on the media side) their cooperation. However, there is no absolute trust held between the two since there is a shifting power of control and influence that continually changes, which Fletcher (as cited in Hobsbawn, 2010, p. 64) believes is due to the market value of the particular product that public relations is representing. Media practitioners are often called the ‘watchdogs’ of

The world of business is characterized by fierce competition and in order to win new customers and retain the existing ones, the firms have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall operation in the best light possible. A positive public image helps create a strong relationship with the customers which in turn increases the sales.

Among the many competing definitions of public relations, J. Grunig and Hunt’s is the most widely

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Bourne states that ‘in an increasingly digital world, distinctions between advertising, marketing and PR are often blurred.’ (Bourne, 2015) In order to discuss the success of the ‘Share a Coke’ campaign we must define where it lies in the media even though it is often indistinct in this modern world. We can define public relations as a ‘distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organisation and its publics.’ (Harlow, quoted in Fawkes, 2013) PR ‘aims not to increase sales but to increase understanding’ whereas advertising ‘presents the most persuasive possible selling message.’ (Fawkes, 2013) Therefore I believe the ‘Share a Coke’ campaign would lie in the area of PR because its leading purpose was to increase awareness and

When analyzing local media and seeing the materials that are provided by public relations are astounding. Public relations is a crucial part of gaining information for news and other media efforts. “Researchers have estimated that 25% to 50% of news content in the United States is influenced by public relations, with some estimates running as high as 80%”. (Burleson, 2012) Organizations participating in public relations are more likely to gain better information because you are going straight to the source. Organizations who do not participate in public relations are more likely to make up stories that are not true

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.