Describe the Important Internet Properties That Affect Marketing and the Fundamental Changes the Internet Has Brought to Marketing.

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

I believe the internet has created a more competitive market. This competitive market has many buyers and sellers. There are many standardized to individualized products in this market. There are really no real barriers to market entry or exit. The Internet has become a platform that has completely changed the way a company can do business. The internet has allowed small business to become multinational operators because of the market chosen. Price and product quality decision can be made using this market because research

Businesses are discovering the Internet as the most powerful and cost effective tool in history. The Net provides a faster, more efficient way to work colleagues, customers, vendors and business partners- irrespective of location or operating system harnessing this powerful resource gives companies strategic advantages by leveraging information into essential business asset. The "technology of the future" here today. This is a fact. Businesses making the transition will, and are prospering; however those that do not will most certainly suffer the consequences.

With the internet, the world is shrinking. Customers are empowered and are becoming more experimental with the

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

There are a lot of benefits the customers enjoy when they do their shopping online, such as:

Summary of the article written by Tom French, Laura LaBerge, and Paul Magill with a title “We’re all marketers now”

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

The use of the internet will enable the company to pass information concerning their product to a global audience. The company can create its image through the use of the internet. The use of the internet will help the company to build a positive relationship with the customers of their product and the suppliers. As the global trend of shopping is changing, Internet is now a big market for commodities (K. Lauden & J. Lauden, 2011).

Internet has impacted the way businesses are done. It has helped in building relationships with customers and suppliers and all the other stake holders to create value and make money in the process. The entire process of marketing has been changed and revolutionised. Digital marketing is quite beneficial to the companies that adopt it but none the less it possesses a greater challenge to the companies.

Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

There has been a paradigm shift in the nature of the economy; from industrial to informational. The rapid proliferation of internet have made an impact on almost every industry including the education industry. Internet has become the preferred mode of communication. It has helped in not only bringing the world closer through websites, emails, internet phones, and social media but also have been one of the most significant factor responsible for cost reduction, increased convenience, and faster process (Li, 2007). Many scholars have recognised internet as of the most effective and efficient medium of marketing and communications (Belch & Belch, 2007; Keegan & Green, 2008). Many businesses have realized the potential of

For consumers on the other hand the internet has been a huge breakthrough as it allows consumers to reach a global market 24 hours a day 7 days a week; without the added pressure of driving or walking to a high street and being restricted by opening hours or higher prices. Consumers today are not just using the internet for minor purchases but for

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.