Describe the Main Principles of the Two Normative Ethical Theories of Deontology and Utilitarianism. Compare and Contrast the Two Theories, Bringing Out Any Problems or Limitations You See in Each.

The word deontology comes from the Greek word “deontos” which means duty (Adams, 2011). Deontology can be defined as doing what is morally correct regardless of the final results as long as they abide by the moral principles. Certain actions, like lying, are never allowed regardless if its outcomes benefit the purpose and no harm is caused. The theory states that whether an action is ethical and follows the moral rules, depends on the intentions behind the decisions (Pieper, 2008). So for an action to be “good” and morally right, it must have been performed at goodwill and abide to moral values.

“Deontology is a moral theory that emphasizes one’s duty to do a particular action just because the action, itself, is inherently right and not through any other sorts of calculations – such as the consequences of the action” (Boylan, 2009, p. 171). In many aspects deontology is contrasted with utilitarianism. Deontology is based upon principle and does not calculate the consequences (Boylan, 2009, p. 171). Deontology attracts those seeking a stronger moral attraction because it refers to commanding rather than commending and commanding is a stronger structure (Boylan, 2009, p. 172). The

Deontology is an ethical theory concerned with duties and rights. The founder of deontological ethics was a German philosopher named Immanuel Kant. Kant’s deontological perspective implies people are sensitive to moral duties that require or prohibit certain behaviors, irrespective of the consequences (Tanner, Medin, & Iliev, 2008). The main focus of deontology is duty: deontology is derived from the Greek word deon, meaning duty. A duty is morally mandated action, for instance, the duty never to lie and always to keep your word. Based on Kant, even when individuals do not want to act on duty they are ethically obligated to do so (Rich, 2008).

Deontological ethics is sometimes called duty-based ethics, which is a branch of ethics that believes people's actions should be based on rules about right and wrong. People who subscribe to deontological ethics believe that actions should be taken or not taken based on these rules about right and wrong (Mohn, E. 2016). A Deontologist looks at the reason that the act is done rather than looking at the consequences (Mossser, 2013).

In Normative Ethics there are three distinct schools of thought, and each differentiate through moral intentions. Consequentialism relies on the consequences of an action in order to distinguish whether or not something is morally acceptable. Deontology considers the morality of an action by one’s reason for doing a certain deed. Lastly, virtue ethics bases morality off of virtuous character, and how a virtuous person would act given a certain predicament. Ultimately, consequentialism provides the most practical explanation for morality due to the notion of providing the best possible result. Contrarily, deontology and virtue ethics do not always provide an individual with the most sensible course of action, and therefore prove to be

When faced with adversity and difficult dilemmas, people have different ways to figure out what to do; some people make pros and cons lists while other people just go with their gut. Ethical theories like utilitarianism and deontology, can aid people in making these difficult choices. Utilitarianism focuses on the results of your actions, rather than the intent behind them, as the goal of the theory is the create the greatest good for the greatest amount people. On the other hand, deontology follows a strict moral code concentrating on the right or moral action rather than the results it yields. While utilitarianism and deontology focus on different aspects of decision making, the effect and the intent respectively, they often yield the same result; more often than not the more ethical decision leads to the greater result. These ethical theories are both used in Snow Falling on Cedars by David Gunderson where they both agree on the topics, yielding the same results.

Utilitarianism is the principle that the correct form of action be taken to benefit the greatest number of people. Deontology is defined as the area of ethics involving the responsibility, moral duty and commitment. Both utilitarianism and deontology deal with the ethics and consequences of one’s actions and behavior despite the outcome.

TNRB1796: Deontology Decision making is rarely objective or simple. In The Virtues of Captain America, deontology and utilitarianism are presented as co-aids in asserting that, though the two types of moral standards are at odds in their approach, the balance they promote when applied together helps to create a more moderate decision model. For example, from a fundamental view, utilitarianism reduces the value of a choice to the combined utility of individual decisions, ignoring the destruction and motivation of the end result. According to Mark D. White, deontology focuses on the moral goodness of something as a standalone decision, regardless of the consequences.

Mankind must by this time have acquired positive beliefs as to the effects of some actions on their happiness; and the beliefs which have thus come down are the rules of morality for the multitude, and for the philosopher until he has succeeded in finding better. That philosophers might easily do this, even now, on many subjects; that the received code of ethics is by no means of divine right;

The ethical theories of deontology and the branches of utilitarianism; act and rule, display similarities and differences within the meanings of both. Act utilitarianism theory is the focus on the outcome of an act. Rule utilitarianism is the method of an individual’s actions. The theories of deontology and utilitarianism both present moral rules and values. Deontology focuses on the motives of an action, whereas utilitarianism centers more on the end result. The Act utilitarianism theory is more effective by judging the morality of an action based on the consequences of its outcome.

“Bioethics is concerned with questions about basic human values such as the rights to life and health, and the rightness or wrongness of certain developments in health care institutions, life technology, medicine, the health professions and about society’s responsibility for the life and health of its members.” (du Toit, 2014).

Kant’s theory of deontology and Mill’s theory of utilitarianism provide starkly different approaches to assigning moral value to ethical dilemmas, two modern dilemmas being commercial surrogacy and physician-assisted suicide. This essay will expound upon the process of deciding moral value within each ethical theory and then apply this decision process to the two ethical dilemmas. Arguments will be posited in support or in opposition to the proposed ethical dilemmas according to the ethical theories. The discussion will revolve around the theories as proposed by the specific authors mentioned above in their relevant works.

Describe the main principles of the two normative ethical theories of deontology and utilitarianism. Compare and contrast the two theories, bringing out any problems or limitations you see in each.

The Deontological ethics is marked by steadfastness to universal principles—for example, respect for life, fairness, telling the truth, keeping promises—no matter what the consequences (Halbert, Law & Ethics in the Business Environment. pg. 17).

The purpose of this essay is to analyse and evaluate both Utilitarianism and Deontology from a business perspective. To come up with an answer to the age old question of what is better for business Utilitarianism, Deontology or something else? These two main ethical concepts rule almost all decisions made by companies nowadays. The paper is structured so that first it analyses Utilitarianism and compares it to Deontology by first defining the ethical terms based on current literatures, and later provide real live examples to illustrate the concepts mainly obtained from articles in authoritative sources. A conclusion is then derived from these discussions and examples to evaluate which one is better for business. This is done by drawing up