Describe the Roles of Different Types of Consumer in the Demand for the Iphone.

The sensation of the iPhone is obvious in person; everywhere you go, someone has one of these devices in their possession. With millions of units selling every year, it is no wonder that the device is becoming highly ubiquitous and iconic. Like other Apple products, the iPhone is something that is easily recognized all around the world. The same phone has been selling for over four years now with cosmetic and hardware updates for each year’s new iteration, along with an operating system that is becoming more refined. Since its release in 2007, the iPhone has been a massively successful product for Apple, who has sold more than 100 million units in the iPhone's first four year, including 18.6 million in the first quarter of 2011 (Artman). Other competitors make smartphones that are better than the iPhone in many ways, yet Apple is selling more than ever. Other companies release new phones faster than the yearly refresh of Apple’s iPhones, but the latest isn’t always the greatest. It isn’t the technology that makes the iPhone successful, but rather the cool factor that the device expresses (Mintz).

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

This relates to what Jenkins was describing as the process of convergence, where consumers demand more advanced phones. Although there may be the odd few that prefer single function phones, they are cheap yet harder to find now a days due to the high demand for advanced technology. This shows how the growth of convergence culture increases by relying heavily of the consumer’s active participation in order to succeed.

 The iphone is such a popular phone to have . the demand for this product would be high when a new one comes out and the demand would be low when people stop buying the phones.

This milestone, which covers Section II of Final Project Part I, should be a paper structured as follows:

Twenty five percent of all American cell phone users currently own an iPhone as of September 2013 (Bosic). IPhones have become a sense of status to the American people. By owning an iPhone it makes a statement of class, a statement the iPhone has been making since its unveiling. When the iPhone first debuted in 2007 it was priced at $599 and considered a piece of luxury (Kelly). While iPhones can now be subsidized with a two-year contract, the iPhone is still considered to be luxurious (Kelly). Apple’s iPhone has transformed the way American culture communicates, how productive they can be and even their mental capacity, simply by changing the way American view cell phones.

This includes judgmental approaches. The importance of this strategy is to address the forecasting subject by assuming that consumers are aware of high quality of the company’s products and can recommend others to buy the same product. While utilizing this approach, the company gathers the knowledge and opinions of the people, therefore they become in a positions where they would know the appropriate demand for their products. Because of utilizing this strategy, Apple Company’s worldwide annual revenue grew by $65 billion in 2010, and increased to $156 billion in 2012 (Mehling, 1997). One of its products, the iPhone, when was first launched, has been so comprehensively respected that it was dubbed the "Jesus Phone”. Five years later, its impact was so huge that its latest recapitulation possibly would accomplish the astounding achievement of redeeming the US economy. The tremendous growth of its iPhone, iPod Touch and iPad products has brought about the large growth of the company. In order to forecast the demand for its product through judgmental approach, the company carries out surveys as an approach which is called “bottom up” approach where everybody contributes his or her opinion that makes up their final forecast (Apple Computer Inc., 2006). This strategy has enabled the company to introduce innovations in cell phones, transportable music players, and private computers that has increased the demand. For

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

Buying the newest and latest iPhone is basically an instinct or impulse. People in their constantly assume the newest product needs to be in their possession. In 2017, people are equitable engineered to buy now and ask questions later; but these people don’t necessarily need them and it is not that important to get an IPhone 8 or the cool smart TV, but these products are purchase every year. There is a colossal ocean filled market for new technology. So of course I would be among those people that want the iPhone 7 even though I had over 8 phones in my possession that either broken or just stop working, but I just get so passionate when new things are in my hands. The feeling of something new and strange has a strong attraction with me, yet I don’t actually need it; however, I’m conflicted with my inner self with this brand new tech giving out that cool feeling. For me purchasing any other important is normal not spending my money right should be controlled, but I don’t think too hard about it. Maybe there would be times I get a new phone or any other item, because I need to not the other way. Today’s culture clearly has the same problem I have the showing our newest technology the most attention, but blind to anything other important even if was plaster in front a person. Even though technology has ruled in today’s society and there negative things to say about it. There’s nothing morally wrong with the things are right now that the problem people are to technology, but defiantly needs improvement.

On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Steve Jobs once said, “Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.” On January 9th, 2007 Apple changed this society by introducing the iPhone, virtually putting the world in the palm of society’s hands. IPhones provide individuals with the latest technology, allowing one to do anything from chatting with friends to measuring ones heart rate. This innovation is excellent and makes society’s lives a lot easier by the simplicity and instant gratification. Although helpful to everyone, iPhones have become addictive. This current generation has become attached and less self-reliant, now relying on the technology of a phone. IPhones

In 2007, Jobs invented the iPhone, a user friendly smart phone, which launched the smart phone market as we know it today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. Although, other competitors are producing smart phones, Apple still continues to be successful when it comes to sales. For instance, Apple’s new iPhone 5S models sold more than 9 million units in their first weekend, and the company has earned praise for

The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.

With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper