Describe the Strategic Challenges Facing Apple Computer

1495 Words Feb 3rd, 2012 6 Pages
Apple Computer, Inc.
Frances Woodyard
Jacinta Acquay
BUS 499 - Business Administration Capstone

Describe the strategic challenges facing Apple Computer. The fast pace of technological change and competition are the challenges that Apple Computer is facing. Its strategic moves into communication devices and portable devices for downloading music and movies the company is in stiff competition from all venues. With no entry barrier in this business Apple has competitors, with lower priced imitation products which will threaten to lessen the value of Apple products and its strategy success (Hitt, M., Ireland, R., Hoskisson, R., 2011). Apple faces many challenges to maintain its core competencies: marketing, innovation,
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Retention of customers is also a sign off success (Richardson, M., nd). .Communicate with the business’s customers using either an online survey or mailing one to the home or business. The results of this survey will provide insight into how satisfied the customer is with the products and services the company offers (Richardson, M., nd). It will also give valuable information on the customer’s needs, and their opinion on the company overall. In the end a golden opportunity will await to increase the customer’s satisfaction. Employees need to be communicated with to check their level of job satisfaction. If the business is to be successful they need to have satisfied employees. With satisfied employees the company will reap the benefits of a more dedicated, enthusiastic and more productive work force. Management should reward their employees with bonuses and incentives and a thank you for a job well done (Richardson, M., nd). . Be on the lookout for new products and services for their customers. It does not have to be a brand new product, it could be as simple as improving an already offered product. Introducing new products and services is a sure sign of growth and success (Richardson, M., nd).
Describe the critical external and internal environmental factors that have strategic implications for Apple’s future. Globalization is something that Apple has to do to continue to succeed and keep the number one
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