Description And Rationale Of Research Methodologies

• Explain demographics, Geographic’s, psychographics and why companies use these methods to segment the market effectively

Meijer Inc. is considered as one of the largest superstore chains in the United States, and is among the top 30 private companies in the world in terms of revenue. The annual revenue of Meijer has increased to $16.1 billion as per its annual revenue for the fiscal year 2016. Meijer operates 223 stores with more than 68,000 team members that work directly for the company. All the Meijer stores are concentrated into six U.S. states, which include Ohio, Indiana, Illinois, Kentucky, Michigan, and Wisconsin. This averages out to 280 team members per store. It has been assessed that Meijer is facing a lot of operational challenges due to decreased employee efficiency. The increased number of complaints reveals the wastage of resources, wastage of time, and lower productivity of employees. Also, holding large amount of inventory is another problem that is faced by the management of Meijer. Accordingly, four key constraints were identified, which refer to improper training of employees, and lack of empowerment of store managers, poor retailer supplier-collaboration, and rigid working hours of employees. The four lean service techniques recommended to overcome these problems are inclined towards training of employees, empowerment of store managers, enhanced retailer-supplier collaboration, and scheduling flexible working hours of employees, respectively. The cost and additional revenue generated has been calculated to determine the return on investment as well as

Meeting with staff, providing the opportunity to discuss concerns, ascertain motivation and build relationships between management and workers. Collect and analyse performance figures and observe trends, (for example absence levels, retention, production or customer service). Use staff satisfaction surveys to determine the mood of employees. Promptly analyse responses to identify areas requiring action.

| |Strategic objectives of focusing on our retail business, investing in our associates and stores, improving customer service|

A control variable is one that is held constant in order to assess or clarify the relationship between two other variables. For example, if we held constant the variable of gender (just looking at males) we could examine the relationship between age and optimism in males.

From the second e-Activity, suggest at least two (2) ways that your management style is likely to help or hinder you from being an

3.2 Evaluate the business benefits likely to accrue from a culture of employee engagement – benefits for the organization, its executives/managers, its workforce and its customers

Introduction. The client, Running for Glory (“RfG”), is currently seeking to expand to the suburbs of Seattle, Washington, to expand their customer base and attract a younger clientele. However, the business does not have the data necessary to make a sound business decision and needs a report that will analyze data including, but not limited to, demographics, economics, and shopping trends so that the perfect retail location can be selected for their expansion.

To increase better results inside a company the owner have to evaluate how he can motivate

communicate effectively with employees and to find what will get and keep their employees engaged in their everyday work.

In an average retail store, the higher management, which includes the store manager and the assistant manager(s), need to,

This section provides an introduction to the different types of research paradigms and methods before concluding on the approach that this study will undertake.

In doing the research, the methodology must be appropriate so that the analysis findings could reach the objective. Research methodology proposed one procedure in order way to be follow to answer all the questions in the research that want to be made. Quoted by Denzin and Lincoln (1994), methodology is a process that related with research objective and data. In the others word, it is early research planning that include the research scope, data collection method, data collection process and data analysis method. For Ranjit (2005), methodology is one of crucial part in research, in order to ensure the research can be done in the systematic way Overall, this chapter will discuss on the research frame and the methodologies used in order to meet the research objectives. Research process been divided into three main parts there are preliminary research part, data collection and last one data analysis.

1. Qualitive research methods are based on aims and understanding the world through ideas, beliefs, practices and values, they do this by using the term meaning over measurement. Qualitive researchers try to understand society by analysing feeling and words rather than numbers and data. However unlike Quantitive researchers they use the scientific approach and believe that the world can be proved using number and percentages. I have chosen to use Qualitive research because I think it is a better way of understanding the world because I think it is the most appropriate way of knowing what people’s experiences and attitudes of the world are. For instance methods such as interviews, conversation and focus groups which create a nice environment for people to discuss their feelings and beliefs on a certain topic. With all the information you have gathered from a focus group, you then can take that information to create a hypothesis. Then from there you can come up with a theory; however it won’t necessarily prove anything to an exact it will only come from what we have all ready experienced in our lives. Whereas Qualitive approach would take a survey on how much, or how much and this method would then prove evidence by data. The use of rigorous qualitative research methods can enhance the development of quality measures the development and dissemination of comparative quality reports as well as quality improvement efforts , Sofaer’(2002) . Also in my opinion I believe that

The study for this thesis will be exploratory research using secondary data collected by the communication agency, MESH Planning. The agency developed an innovative approach called ‘real-time experience tracking’, which involves three stages of data collection. And both qualitative and quantitative data will be collected and used in this context in order to get an insight of critical incidents.