Description. Mesoenvironment or competitive environment basically decides the competitive

very broad one, meaning that industry competition can be very diverse, and indeed it is. The

* Male grooming product seemed to be a bright spot in the industry with the advent of male-specific personal care products that outpaced the growth in women’s beauty market

There are a lot of strong competitors: Blockbuster, Apple, Red box, and etc… Beside, product in this industry is not differentiated. On the other hand, the products and services are not difficult to imitate. This market is very competitive.

The brand underwent repositioning and it was re-launched in 2002, with the target segment as males of the age bracket 25-35 years. The advertising campaigns used the slogan “Men will be Men”.

3. Describe at least 3 nonprice competition strategies a company could use to convince customers that its product is better than other similar products. Why would those strategies matter to customers? (1-6 sentences. 3.0 points)

competition, both in attributes and in products. In order to supply an attribute that no

A search for men’s health related website conducted using the public search engine Google.com. Men’s Health Network (MHN), http://www.menshealthnetwork.org, is a nonprofit organization reaching out to males and their families focusing on the growing health crisis that affect the premature mortality of men (Men’s Health Network, 2014). Approximately 50% of the population is male; evaluating the sites credibility is important when using it as an educational tool for male patients related to prevention and management of health.

The competition among rivals is very high due to price and non-price factors. Companies try to attract customers to their products by introducing

A Following a different generic business strategy within the same industry can lead to a competitive

•Monopolistic competition- When an industry contains many rival firms, each of which has a comparable but at least slightly different product. Restaurants, are an example, all serve food but of different types of food and in different sites. Manufacture costs are above what could be attained if firms sold equal products, but consumers have an advantage from the variety.

Competitive rivalry exists between companies with the same or similar products/services and similar markets. Factors to be considered include:

Within these categories, many sub-markets branch out. Competitive Markers are the most common, having many sellers providing similar products to many buyers. Competitive businesses make profit based off of the relationship between net and gross income, and depend on providing a more reasonable price than its competitor. This type of market is seen mainly with a capitalist economy. Monopolistic Markets are similar to Competitive, but they differ in the type of product. Monopolistic businesses provide differing items that all provide a common service. A Monopolistic business gains profit by providing a product that the same basic service as another business, but differs in small details that contour to different types of buyers. The auto industry, proving scooters, motorcycles, automobiles, and other forms of differing transportation is an example.

Kuzmicki, Jana F. “The Five Generic Competitive Strategies.” (2009) The McGraw-Hill Companies. Microsoft PowerPoint Presentation.

➢ Product differentiation - Products that are relatively the same will compete based on price. Brand identification can reduce rivalry.

The generic strategy allows the firm to react to the five forces better than their competitors (Worthington & Britton, 2006). According to Porter (1985), an organization can enjoy competitive advantage by focusing on the generic competitive strategies. The organization could enjoy competitive edge by either offering the product at low cost or differentiating the product from the competitors or by focusing on a specific market. Porter (1985) emphasized that the generic strategies should be at the centre of the strategic plans.