Description Of The Business 's Mission, Target Market, And Existing Branding Efforts

But, some people do try to help these women who are serious about playing sports. In order to help these women, Title IX Regulations was made. Title IX Regulations was made so that women hopefully get equal rights in football. But, many associations make up different rules about women playing football due to “touching concerns”. But, when women do so happen to get into a league, they have a lower pay. In order to make more money, Many female players sell scratch-off tickets and hang out at bowling alleys with fans to make money. Many of these women ages range from 18 to 50 years old. For years, women have had to work harder than men at sports for obvious reasons. Most men don't think that women can play football and don't even allow them to

When you turn on Sportscenter or TSN and watch the highlights of last night’s games you will most likely see men’s basketball, football, and baseball more than you will see any women’s sports. In 2009, 72% of ESPN’s coverage was related to

Even though football players are aware of the dangers the game can bring upon them, they take part despite it. The passion, the joy it creates; for professionals it’s also the devoted fans and compensation they receive is what keeps the players motivated. Today players are much bigger, faster, smarter, bigger, better. The game is more physical. The sport has never been so competitive. The popularity has reached new peaks, as much that the NFL has thoughts of moving a team to London, England. Additionally, Super Bowl XLVII (47) was one of the most watched television events of all time; an astonishing 108.4 million viewers (The Associated Press). Fans worship their teams and love to see big hits. Football is a contact sport; injuries are no

So the season has officially opened and as predicted, there was one winner and one loser. If you were at any typical NFL kick-off party or event, you were probably in the midst of mostly male attendees. However, what's different about the common crowd is that women are starting to flood the man caves. Yes... the population of women who watch football is growing with enthusiasm, specifically fantasy football.

The NFL is a man’s world where each and every man is out on the field to show off his athleticism. Every aspect of the game, whether it is on the field or on the side lines, is predominately male. However, there is an area of the NFL that women could become a part of. Women could become athletic trainers for the NFL. An athletic trainer is a health care specialist that focuses on prevention of injury and rehab to recuperate athletes (Summary). Currently there are no women employed in the NFL although one woman used to work for the Pittsburgh Steelers (Mihoces). There are many people that agree that women should be able to work in the NFL, but there are also many people that do not believe women

Jane Mcmanus explains through the article that she only wants to help and I strongly agree with such claims made throughout this. Don McPherson a former Syracuse quarterback said "It doesn't address the core issue of men's violence against women, which is the culture of masculinity and men that leads to misogyny and sexism and the overall notion that women are less than, which is very much a message that comes out of a lot of language in sport. And until we address those core issues, the problem will continue, and all the NFL is going to be creating [is] a criminal state in their league. (McManus, Jane

Forming a women’s football team will bring in a lot of revenue, not only for the sport, but to the

“Women’s Sports Foundation’s GoGirlGo has helped nearly one million inactive girls get active” (Naylor). There are billions of people who watch television. Take ESPN for an example. “ESPN is in 98,516,000 homes nationwide in 2013” (Scott). That number is rising each year, and out of that large number there are most likely several thousands of children who watch ESPN. Out of those thousands of kids there are most likely thousands of young women who watch different sporting events. The number of young women who watch ESPN is significantly small because generally the majority of people who watch women’s sports is women. Also, it makes it hard for them to even find a women’s sport televised because most sport channels are taken by the men’s

Although, the NFL in 2015 announced it’s first female officals, which is a huge milestone for professional men sports. The league is doing a decent job, with not only diversifying its’ teams’ and front offices, but also its officals, which is a big deal. I remember growing up and watching NFL football games and only seeing one the same color as me. Also, the NFL announce its first female coach, which I believe will be inspirational to women who have a love and passion for the sport, not limited them to the front office in an administrator role. This is great for the league as a whole.

I choose to talk about the Target Corporation, because it is a franchise where consumers constantly shop at for their grocery, home décor, and bathroom essentials. The Target brand is in the general merchandise retailing industry and was first established in 1962. Target’s mission statement states: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less. ® brand promise” (Target Corp., n.d.). The company’s mission statement implies that Target is a store where consumers can get products for a reasonable price. Target is performing well despite of their security breach problem a couple of years ago. It does not follow Pfeffer’s principles to the key, but it is a high performing organization. Their goal is to provide affordable prices at their different full-service department stores. Target has 1,556 stores and is the fourth largest retailer in America. It ranks as the second discount retailer in America only Wal-Mart Stores, Inc. stands in their way (Target Corp., n.d.). In 2011 Target acquired the Zellers retail chain, at a cost of $1.8 billion dollars to its international expansion (Target Corp., n.d.).

NFL fans are known for being extremely dedicated to and passionate about specific teams and players. Over the past years the football industry has been gravitating towards the female demographic and has been successful in gaining more female attendance at games and fans in general. The rise in domestic violence cases in the NFL brings this negative attention to the industry and one would think it would deter female viewers from tuning in. On the contrary the minimal penalties and fines these players receive create a negative effect on society making these crimes seem acceptable and there are no signs of decreased viewership. Nearly half of arrests made to NFL players are a result of domestic violence crimes (Morris). There has been a growing trend of players committing offences and facing minimal penalties for violent crimes; this has been a rising problem in the sports industry. The uproar caused by the news of scandals brings attention to the NFL Network, ESPN, ESPN News, etc. which is good for

Target Corporation currently has 1,763 operating stores which are located in 49 US states and in the District of Columbia. The company has become one of the leaders in the department store industry since the establishment of its first retail store in 1962. Target has differentiated from competitors by offering products that are stylish and trendier than their competition (“Corporate Overview”).

This fundamental difference in how men and women view the SuperBowl emanates in large part how each segment is marketed to. The women are marketed and sold the event from the spectacle, the drama and the commercials during the event as well (Stanley, 1996). The NFL is careful to educate women consumers about football more from the standpoint of how much fun it

With years of women in sports being overlooked for positions due to their male counterparts misogynistic and patriarchal views, it seems as if the culture of male dominance in sports are slowly coming to an end. However, there are strides to make before the industry is a true equal employer. In a 2015 report examining the employment percentage based on gender and race created by Drs. Richard Lapchick and Leroy Robinson, they examine the NFL, a sport, which perpetuates the ideals of masculinity. According to the

Since the introduction of title 9, women’s involvement in college and professional sports has drastically increased, but the media representation of women’s events is still significantly less than that of men’s, despite women making up more than half the world population. With that