Description Of The Firm And Its Industry ( Starbucks India )

Starbucks is a “premier roaster, marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores, consisting of more than 17,000 retail stores in over 55 countries. Most retail stores are in highly populated areas, like “downtown and suburban centers, office buildings, university campuses and in select rural and off-highway locations” (Marketline 2012).

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Starbucks was founded on March 30, 1971 which was a Settle coffee bean roaster. This company was founded by three people. Their names were Jerry Baldwin who was a English teacher, Zev Siegl who was a history teacher, and Gordon Boworker who was a writer. These three guys all

Starbucks coffee company is one of the most powerful American Corporations, it founded in 1971, inside a historic public market called Pike Place Market in Seattle Washington by three partners (lee, n.d). Starbucks company commenced with a small shop specializing in brewing products and providing high-quality coffee addition to teas, today it become a leading retailer of specialty beans, large variety coffee beverages, different pastries, and snacks, with approximately 24,000 stores in over 70 countries such as Belgium, Brazil, china, and Cyprus, and it is serving millions of costumers daily with unique product and premium prices (“Starbucks company profile,” n.d). The main international competitors of Starbucks are Costa the British coffee

Starbucks Coffee Company was founded in 1971, opening its first location in Seattle's Pike Place Market. Starbucks, named after the first mate in Herman Melville's Moby Dick, is the world's leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Worldwide, approximately 33 million customers visit a Starbucks coffeehouse each week.

Starbucks began in 1971 when the first store opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea to start a coffee store from Alfred Peet (of Peet 's Coffee fame). The store originally only sold coffee beans and coffee making equipment (History of Starbucks, 2013).

In the early 1970s, Starbucks was established and the first location was in Seattle 's Pike Place market in 1971. By 1982, Starbucks began supplying coffee to restaurants and coffee shops. Starbucks expanded the business in 1996 to new locations in Japan, Hawaii, and Singapore. Other locations in Taiwan, New Zealand, Thailand, and Malaysia were created in 1998.

“Opportunities and threats are often external to the firm and cannot always be anticipated” (Nickels, 2010, p. 17). Starbucks’ opportunities include expansion of menus offered for sale, expansion to other countries, and franchising opportunities. Starbucks limited menu is one of its weaknesses; however, it may also be considered as an opportunity. Although Starbucks does impeccably well in serving its specialty beverages, its limited food menu items are clearly an opportunity. It can add more revenues by expanding its menu items to other gourmet food items and drinks. Moreover, it appears that although Starbucks has expanded in multiple numbers of countries, it can continue its expansion in some underserved and growing regions in countries in Southeast Asia. Finally, even though Starbucks licenses its trademark, it can expand and start franchising its stores. Franchising provides for additional revenue and operators worldwide.

Starbucks’ opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks.

Starbucks started its operation in 1971 with its only store located at Seattle’s Pike Place Market. At that time, Starbucks was just a roaster and retailer of whole bean and ground coffee, tea and spices. Now,

Starbucks dates back from 1971 and is based in Seattle, Washington. The company was founded by Gordon Bowker, Jerry Baldwin and Zev Siegl and it

Starbucks is a Coffee Company that is successfully renowned throughout the corners of the world. It has successfully won a great amount of loyal customers regardless of its high priced, coffee. Many investors are also interested in this business as they see Starbucks as a moneymaking investment. Starbucks is popular for its high priced and high quality coffee with an ambient of comfortable sofas and delightful music. It has advertised and promoted itself as the “Third Place” that means a place where people can visit beside their homes and jobs (Starbucks: A Strategic Change and Management Perspective, 2014).

Starbucks first opened its doors in Seattle’s Pike Place Market with the name being coined from that of Moby Dick’s first mate (Schultz & Yang 1999). It has spread its shops across North America, all over Europe, the Middle East, Latin America as well as the Pacific Rim with an estimated 35 million customer weekly (Michelli, 2008). With tremendous growth from a small time coffee shop, the company has matured to an international icon that today it is one of the world’s leading retailer, roaster and brand specialty coffee (Story, 1971). The company offers whole bean coffees, espresso beverages, and confectionery and bakery items.

Starbucks got its start in 1971 by three academic teaching professionals. English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, all three love coffee and decided to open Starbucks Coffee, Tea, and Spice in Pikes Place Market, Seattle Washington. The three partners shared a common love for fine coffees and exotic teas. They believed they could build a clientele in Seattle that would appreciate the best coffees. With this being the case, they borrowed the money and Starbucks’ was born.

The first Starbucks store was opened in March 30, 1971 in seattle, Washington. Their first store was located at 2000 Western Avenue and it sold roasted whole bean coffee till 1976. Soon they shifted their store to 1972 Pike Place Market where they began selling espresso coffee in 1986. In 1998, the bought UK based for $83 million. They changed the name of the 65 outlets to Starbucks and began their entry into the UK market.