Description Of The International Trade Show

2293 Words Nov 19th, 2014 10 Pages
Appendices
1. Executive Summary…………………………….…………3-4
2. Description of Trade Show……………………………….4-6
3. Trade show participants………………………………….6-7
4. Accommodation…………………………………………….7-8
5. Country details………………………………………….....8-9
6. Preshow activities…………………………………………….9
7. Exhibit strategy……………………………………………9-11
8. What to pack……………………………….................12-15
9. Shoulder activities…………………………………………..15
10. Follow up strategy…………………………………..….16-17
11. Detailed budget………………………………………….17-19
12. Works cited…………………………………………………...20

Executive Summary

The working purpose and overall plan of the international trade show at the cultural Centre in Mongolia from the 24th to the 26th of November 2014 is to create awareness of their new line of cosmetics with the aim of generating revenue of $500,000 dollars on profits. Prior to this time, Mac had only a few varieties of foundation for mostly very fair skin but in order to better satisfy their customers who have darker skin, a new line of foundation was introduced. At the cultural center, a booth would display the different colors of the new line of foundation Mac recently introduced into the market. Mac would typically sell its products to retailer stores that can in turn sell its products on their platform to distributors, agents, and directly to their customers who are usually professional photographers, models and the working class.…
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