Description Of The International Trade Show

2293 Words10 Pages
Appendices
1. Executive Summary…………………………….…………3-4
2. Description of Trade Show……………………………….4-6
3. Trade show participants………………………………….6-7
4. Accommodation…………………………………………….7-8
5. Country details………………………………………….....8-9
6. Preshow activities…………………………………………….9
7. Exhibit strategy……………………………………………9-11
8. What to pack……………………………….................12-15
9. Shoulder activities…………………………………………..15
10. Follow up strategy…………………………………..….16-17
11. Detailed budget………………………………………….17-19
12. Works cited…………………………………………………...20

Executive Summary

The working purpose and overall plan of the international trade show at the cultural Centre in Mongolia from the 24th
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It also hopes to improve the revenue sales of about $500,000 and connect to a group of prospective buyers. Lastly, Mac wants to give customers and prospective customers alike a firsthand experience of its products and an avenue to have beauticians answer to questions they may have and also recommend products that best suit their type of skin type.

Description of Trade Show
Trade shows are very important for businesses as it is an avenue to reach out to more people and make sales and also potential customers that may not have a need for the products a company is selling at the time of the trade show but know they would require those products and services in the future. It also helps to increase the perception of a brand thereby raising its brand equity index. Prior to going for the trade show, there are a couple of things that need to be done to in preparation for the big day.
• Write a trade show proposal and ensure to get approval for it.
• Think about all the equipment that would facilitate the trade show and arrange to start getting them little by little in advance of the trade show day.
• Get the team involved and delegate tasks to everyone and also have regular meetings to know where things are at every point in time.
• Rehearsing. This point cannot be overemphasized. All the team of staff that would be present at the trade show need to
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