Descriptive Essay About My Family

Everywhere in media, advertisers try to reach consumers’ attention with banner advertisements, commercials, and more. However, one stands out from the crowd in its effectiveness at almost shaping the image of one of the most detested, unquestionably disparaged fast food brands of all time into a healthy, hip, and happy restaurant that entices its target audience — a 30-second McDonald’s commercial. Utilizing a variety of techniques, this ad capitalizes on attention to a current event (the Winter Olympics) to encourage consumers to purchase its food. For example, it calls attention to the “limited-time” and “exclusive” nature of a special, displaying avant-garde advertising techniques to encourage consumers to see the product as fashionable as the Olympic athletes which it employs to further push this message and as a product that must be quickly bought as soon as possible.

Lillian spends a lot of her walk reflecting on her long and distinguished career in advertising. Working at R.H. Macy’s, Lillian rose to the top of her profession by writing witty and clever advertisements that drew customers in and made them laugh. Lillian’s love for language was what drew her into the profession in the first place, and she believed that even after she retired that words would always hold the key to creating a successful advertisement. However, as one younger panelist remarked, “My peers and I knew we’d never beat Lillian at her own game. So we cut in

When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.

Advertisements have become a distraction in everyday life. Kraft macaroni and cheese commercials have become one of the most deceiving and convincing advertisements known to mankind. A combination of young children and puppies, along with the mouthwatering images of macaroni and cheese, have unlocked the gates to most human’s hearts, appealing to their positive and bubbly emotions. Doing so, Kraft released a successful advertisement at the beginning of 2016 that distracted the viewer, as well as manipulated how the viewer felt, which made them, their family members, their children, and even their beloved pets, want to buy or consume Kraft macaroni and cheese for as long as they live.

Over the course of viewing a movie, I keenly focus on real-life brands and companies that are featured throughout each scene. As a founder of a start up brand, I constantly prepare for unique market strategies and creative ideas that can provide the greatest promotion of the product. The use of brands in movies is critical to a company’s day-to-day operations, and it yields extremely high earning potential. Throughout the film Happy Gilmore, both Subway and Wilson are heavily featured in an attempt to spark interest among the consumer. I will be examining the use of Subway and Wilson in the film in an attempt to determine the effectiveness of these product placements in relation to my personal habits as a consumer.

Aunt Jemima has often been considered an archetype of advertising for well over a century. As times have changed their ads have too and have always stayed persuasive, keeping them in business since 1889. In this 1953 add for Aunt Jemima pancakes and waffles, visual rhetoric, such as target audience, context, and focus, are noticeably prevalent in order to persuade available markets to buy their product.

On Wednesday, March 16, I had the opportunity of job shadowing multiple departments of the Customer Communications group of Blue Cross Blue Shield (BCBS). For the first part of the day, I spent most of my time meeting advertisers, designers, and writers of the department and attended creative meetings. The manager of the department was Mrs. Dianne Eysink who has been working at BCBS for the past twenty-five years in public relations. After lunch, I went to Digital FX, a production company, and met those in charge of editing and creating commercials for BCBS.

Fast food companies have made billions exploiting children through enticing advertisements made to make a child feel the need to buy their product. Moreover, food marketing has now targeted young children for over 2 generations in the United States. Children are being specifically targeted from birth by advertising agencies and the reason being that, “Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan ‘cradle to grave’ advertising strategies.” (Schlosser 43) These ad agencies know the tendencies and psychology of impressionable children, so by creating a mindset that their brand is special early on in life, they inexplicably control the entire nation. However, if American children are able to recognize brand symbols before they can

For the average American, it seems as though food is the topic of choice for every advertisement being aired on television. McDonald’s, Taco Bell, Perdue Chicken, and Coca-Cola, are just a few of the numerous food organizations that market their products regularly to American television viewers. Food advertisements are to American society, as water is to fish, both entities seemingly cannot live without one another. In order to try an understand the effectiveness of food ads in America, I took the time to acutely examine eight food advertisements directed towards individuals over the age of eighteen. These were the titles of each of the advertisements, “First Draft Ever”, “Middle Seat”, “Quesolupa ‘Bigger Than’”, “Wiener Stampede”, “Success”,

For this reflective paper, I have chosen to do a fast food commercial that will become explicit as this paper reveals itself. Carl’s Jr. recently came out with a commercial with Ronda Rousey being the face of this particular commercial. Ronda Rousey is a female UFC fighter that has seen great success in her career. The commercial itself is intended to advertise a new breakfast sandwich they have with egg, sausage, and French toast. With advertisements incentives aside, the commercial goes back and forth from seeing Ronda do her job in action, and her holding the sandwich with clear anticipation of eating it. At the very end of the commercial there is a prompt that comes up that says, “With a Sweet Side” to end the commercial. I picked this commercial for this assignment because it is a good example of intersectionality with different cultural identifiers: gender, athlete, fast food, and a bit of sexuality.

The world of advertising is full of many twists and turns. A reader of a magazine may find him or herself being presented with facts and figures on why a certain company has better car insurance than the next, just to turn the page to observe an emotional meth awareness advertisement where a son has lost control and hurt his mother. Despite the massive differences that can be seen in the approach and appearance of advertisements, most share a common goal: to persuade their viewers. Some advertisers find themselves successful in their goal, while others may fail miserably. One of the successes in persuasive advertising is the “Popchips” chip brand ad campaign featuring Katy Perry. Found in a Hollywoodreporter article from August 29, 2012, we see Katy Perry advertising the healthy barbeque potato flavor of Popchips. The pop-star is flexing, dressed in workout clothes, holding two bags of Popchips in each hand; the caption: “love. without the handles” is featured at the top along with underlying text (Popchips). Upon observation and analyzation, multiple strategies can be seen that build the persuasion this advertisement contains. The strategic use of contrasting colors, celebrity endorsement, and sex appeal successfully assembles the effectiveness and persuasion of this advertisement.

Throughout my high school years, I tend to be a very hard worker. When given an assignment or project, I do not like to procrastinate and wait till the night before it is due to work on it. I like to be organized with my schedule and plan to work on assignments a few days before they’re due so I can double and triple check the work and turn it in with little to no errors. Sometimes I can be forgetful because I am human so I am forced to work on some assignments the night before, but I make sure the assignments I am given are completed. I am also known to be very picky on my likes and don’t likes so it’s harder for me to make decisions by myself compared to when I am around my peers. Needless to say, my family and friends are considered to be a big part of my life since I tend to be around them the most.

Think of the days when lighting cigarettes in diners, movie theaters, and even in the doctor’s office were commonplace. Cigarettes were marketed as being good for your health, weight loss, and even as a stress reliever. Rhetorical Analysis provides the means to look at text on a deeper level. Through conducting a rhetorical analysis of a 1920s Lucky Strike advertisement it can be deduced that Lucky Strike effectively uses ethos, logos, and pathos to exploit the values of women and subsequently sell cigarettes to women.

Anybody who knows me, knows that my family situation is pretty crazy. Just describing my immediate family sometimes baffles people and leads me into having to explain in more detail the constitution of my family. For starters, My mother came from the Philippines and my Dad is currently 77. Let’s dive into the details of my family.

I was born into a very close family. For three years it was just my parents and me; later my sister came along. The most important thing to me with my family is how close we are. I have always felt that I can tell my mom, dad, or sister anything that has happened in my life. We have always been very honest and open to each other. I have always gotten along with my parents. My dad is a stock broker and this past year I interned in his office. I wasn’t a huge fan of being in an office taking calls most the day; that career path is probably not in my future. My mom used to be an interior designer before we moved from New York City to Park City, Utah. She now mostly spends her time hiking, biking, and going to the gym. My sister and I have always gotten along very well, she also plays lacrosse and aspires to play in college as well.