Design And Your Company's Reputation

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

In our search for new design firms in the Boston area, we examined your firm’s online website. While your designs capabilities were suitable for our corporate needs, our

Web usability plays a pivotal role which can actually effect the profit of a company. It should be valued that a qualify web site can provide simple but attracting interface that allowing users to catch their needed information effectively and efficiently. Otherwise, once the customers realize that it is hard to find the needed information or the product they want to buy, they are likely to quit the size. Unfortunately, not all the companies understand the importance of this theory.

This paper is a written evaluation of three websites that were designed to reach a specific target audience. All three sites' reach their target audience, however they accomplish this in a slightly different way. During this paper, we will discuss the strength and weaknesses of each site, the design criteria used to evaluate them, and how to improve some of the weaknesses associated with each site.

College websites serve a variety of purposes for prospective and current students, which include, but are not limited to, generating information, data collection, and facilitating online transactions. Accelerated accessibility of web presence through a variety of platforms, from desktops to smartphones, propels websites to the forefront of many colleges’ introduction to prospective students. The aesthetic composition of websites is as significant as is practicality in our modern technological age, and mastery or shortcomings in either attribute can engender positive or negative assumptions respectively from visitors. Approximately 80 percent of website visitors assume that the design of a website is reflective of the entity it represents, according to researchers (Lowry 63). Subsequently, I have decided to conduct an analysis of Atlanta’s John Marshall Law School’s (AJMLS) website (Front) due to recent interactions with the site while applying for admission. During this essay, I will explore the aesthetics, practicality, and inconsistencies inherent in the site when accessed on mobile platforms as compared to desktops.

The color scheme of the site is consistent across the site and is in line with the company’s logo. The site also doesn’t have any features that would distract or intrude while using the site such as ads or popups that ask for customer info. Another note is that links on the site that enable users to sign in or check their order popup in an overlay of the current page when clicked instead of taking users to a different page. An example of this is that when something is added to a shopping cart the site doesn’t force the user off the current page to go to the cart and the cart can also be viewed on any page without leaving the current page.

Even if a website has good information architecture and content, poor design can take away from the two elements and negatively affect the usability of the site. According to Johnson, successful web design is minimalistic and easily readable with font choices and color palettes (39). The design of Sassy Fox’s website is either extremely busy and misleads users or is minimalistic to a fault. Examples of these extremes are the website’s header and user forms.

A website is an essential tool for a business that is expecting to thrive. An efficient, attractive site is a pace-setter. We design first-rate responsive websites, detailing everything whether it is content, color, typography, IA (Information Architecture), UX/UE or e-commerce

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

Websites have become a hub to the world. Many companies have professionally designed web sites in order to draw the attention of prospective consumers, employees, partners, and suppliers. It is important to remember that what might be considered culturally diverse to one group may not

This paper will examine the current and future use of internet technologies that Boohoo.com undertakes. ‘The company’s mission is to provide a visually stimulating, invigorating and evolving on-line shopping experience, which offers inspirational products, exciting promotions and unsurpassed customer service.’ (Boohoo, 2010)

M.N’s consultancy has been commissioned by Fit Fast Bikes to prepare a management report on various issues being faced. Through an extensive analysis of the establishment, Fit Fast Bikes has broken various consumer laws and it is suggested that they must implement numerous strategies to improve customer service and brand reputation in order to increase profitability and market share. It is recommended that a marketing plan process as well as a marketing strategy be utilised to rectify the current issues being faced.

Any wonder why websites not too attractive still get more traffic than those overly well designed?

There are many reasons why users don 't convert as buyers or sales leads on B2B websites, and each company website has its own conversion killers that are unique to the business and its online audience. A Stanford University study found that 80 percent of prospects judge a business 's credibility by website design features.[1] Many of the negative judgments that people make involve unfriendly mobile design, lack of self-service options and hard-sell tactics that turn off members who prefer a lighter touch that lets people make their own choices of whom to visit and engage when they 're ready to buy. Conversion rate optimization or CRO involves improving a website’s design, functionality and user experiences while eliminating those pesky attributes that kill conversions.

Despite the rapid growth of E-commerce sites, 43 percent of the them fails, and the difference between the success and the failure is consumer experience, according to Ecommercetimes.com. The Dotcom Survival Guide reported there is still one resource left untapped that can save dotcoms from failure. It's the one resource that historically is most ignored in favor of ads, press, and flashy features yet it's the one resource that can lead dotcoms to survival. That resource is customers. Customers can provide the revenues needed to attain profitability. Customers can give the word-of-mouth marketing to drive traffic. Customers can give the feedback needed to continually improve the website.