Design Company Novartis Hellas Pharmaceuticals Firms

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SUBJECT: DESIGN COMPANY NOVARTIS HELLAS pharmaceuticals firms

PEST ANALYSIS
To understand the impact of the environment in any industry, it is imperative to consider four main factors that influence this particular political, economic, social and technological factors. It is a fact that in Greece factors are rather disproportionate influence on the functioning of a healthy market competition.
The business environment is regulated by opaque procedures, middlemen, bureaucrats, businessmen and politicians. Difficulty is something that encourages free enterprise for disposal.
Political Factors
1. Today there is an intense political uncertainty due to the economic crisis in the country but also globally. The combination of different
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5. Persistence of pharmaceutical companies to make ' ' gifts ' ' to doctors for prescribing their products.

Technological factors
The pharmaceutical industry is demonstrably intensive Research & Development.
1. All new medicines that are the result of precise, durable and high business risk research (expensive clinical trials often years and many resources available necessarily) to get approval for marketing. Risking failure in the companies themselves.
2. The only case of a company to meet its requirements and to fund R & D can have on various markets new drugs but can more often.
3. The patents to occupy as much as possible in the hands of wins to them.

MODEL OF FIVE FORCES OF PORTER
(STRUCTURAL ANALYSIS OF INDUSTRY)
According to the theory of Porter, five are the main forces of the microeconomic environment that determine the intensity and nature of competition within an industry, and strategies that can be followed by businesses.
Here we will deal with these forces, each separately and in relation to the pharmaceutical industry.

The threat of new firms entering the industry
The advantages of existing firms in an industry against new entrants or for those who want to enter him, called entry barriers. Of course, this meant that existing businesses prevent the entry of new

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