5.3 Limitations
For next part, let’s look into this research critically. All the research has its design flaws. Research is a long process, it requires time and the best developed techniques. In this research, it is going to analyse the research flaws from two perspectives, one is from the research design and the other one is from the researcher. For research design, the following perspectives will be measured: sample size, time, lack of data, certain consumers, gender, age and income. For researcher, the researcher’s background, access will be measured. As this research also used secondary data, it will be measured as well.
First of all, the sample size will be evaluated. In this research, it used two types of methods, one is survey,
…show more content…
It is not that easy to evaluate result in this fast-changing digital world. Therefore, this research’s access to secondary data is very limited.
As for next limitation, it was sample selection (certain customer). Human being is the most complex creature on earth, when things tie to people, it will become complicated. It is not easy to understand when certain selected sample talking about his/her own experience, whether it is objective or subjective. It always reflect the situation he/she is in, or the mood he/she has on the day of carrying out survey. In this research, when the researcher carrying out the survey on the street, one of the selected sample had a huge fight with her family in the morning, she was nice enough to agree to answer the questions, but it might affect the answer itself. As for interview method, the same issue applied. Even though the interviewees were carefully chose by evaluating their background and knowledge to the research question, it could still be bias.
Gender is another limitation for this research. When carrying out this survey on the street, as the location the researcher chose was in front of a shopping mall. When design the research methods, the purpose of choosing in front of a shopping mall was because it will be bias otherwise. For example, if chose a school, the age of the samples will be limited; if chose an office building, the education background will be
The method of inquiry that I have taken for this assignment is both primary and secondary research. I conducted a survey that I distributed among some of the school population on survey
This write appreciates facts and data mostly, thus would choose a quantitative method of research. They are concise, the sampling size can be larger and the limitations to human subjectivity usually are less. It is believed that the accuracy of the study is greater and more
This study will use quantitative methods of research. The major advantage of using quantitative research design is that it is an exceptional method for making conclusions and agreeing or disagreeing to any
The strength of this study is in the ex post facto design where Penton Media has to report from the survey results. There is no way that Penton Media can change or modify the results so this makes the research more reliable and dependable. Another strength is that the participant’s environment and perceptions aren’t changed or affected. This makes for more honest and trustworthy results.
Our rational for using Surveys as our primary research method is because of the of the statistical data that is collected, which allows us to evaluate which factors are most important. In addition to this it also permits us to ask specific questions needed for our research. For instance, we thought it was of importance to know
This study will apply the quantitative research method, rather than the qualitative method for various reasons. First, the research problem of identifying the
The abstract summarize the state of the purpose, research problem and rational of the study. The hypothesis and research questions are clearly stated which are related to the research problem though they aren't stated directly.
Interviews are an excellent means of getting information from a respondent while ensuring a level of confidence in the responses received. There is also opportunity to obtain additional information through discussions which would potentially help identify avenues for further consideration in the research or details that could provide value and credibility to a research or even potentially result or help in further studies. One of the potential weaknesses of interviews include the possibility of diverging too far from the research topic. Co-location is a blocker for face to face interview, but this can be mitigated by use of technology like video conferencing. There is also a huge dependency on the time a respondent can provide the researcher and this would need additional effort to arrange a location and time that is convenient for both the researcher and respondent. Interviews also have a fair share of problems such as the style of the interview (structured, semi-structured, unstructured),
The study will adopt a mixed approach. This involves the use of both qualitative (interview) and quantitative (questionnaire) methods. Quantitative method also known as descriptive survey was adopted as one of the research method to describe the respondent
2.4 Collection and analyses of data: The primary data should be collected through structured questionnaire by the researchers from the selected respondents. The secondary data will be collected through personal contact and visit. The data so collected will be analyzed by different statistical techniques and methods.
The survey method can be used for descriptive, exploratory, or explanatory research. This method is best suited for studies that have individual people as the unit of analysis. Although other units of analysis, such as groups, organization are also studied using surveys, such studies often use a specific person from each unit as a “key informant” or a “proxy” for that unit, and such surveys may be subject to respondent bias if the informant chosen does not have adequate knowledge or has a biased opinion about the phenomenon of interest.
The use of survey design was done for the study to be able to adopt a quantitative approach. The fact that this survey method has the capability to make data collection from various responding groups more enhanced made it the favorite. Besides, this method didn’t require a lot of investment for the administering and development purposes, it possesses various variables that could easily be studied, and seemed to be very easy comparatively in order to make generalizations (Glasow, 2005; Zikmund, Babin, Carr & Griffin, 2009).
In order to test the hypotheses and answer the questions of the research, a convenient research methodology was chosen. A description of the characteristics of the methodological approach and data collection technique is provided in this chapter.
For the purpose of the study, the questionnaire was prepared to collect some background information of the participants in this survey. It will help to identify the respondents and how the samples seem to be. But for the reason of anonymity, there is no comprehensive information about respondents. It is agreed to make the respondents information in anonymous throughout the study, and not used any other purpose, other than academic. To achieve that purpose the questionnaire was prepared to get some meaningful, hence collect very basic information of respondents background. To get the maximum, and quality data sample used the fresh graduates from ordinary level of schooling. Those respondents have high impact and a potential way to get the view for this survey. At the same time, the questionnaire was prepared in second most commonly used language (English) to communicate with school leavers and middle-aged people across the country. The information that was collected from participants very from, age, sex, educational qualification and the bank that they most frequently used to get services. These will illustrate whether the respondents are fitted into the survey. The total number of valid respondents are 180, there is no invalid or missing sample. Among the total 180 participants in the survey total number of male participants are 88, that covers 48.9% of the total. And 92 respondents are female and that is 51.1%.
The questionnaire was specifically designed to accomplish the objectives of the study. The first section collected information such as age, sex, experience, professional status, marital status, position, and so on. The second section contained the items,