`` Design Is For Living ``

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“Design is for living”. The adage fashioned a widespread shift in design during the 1940s and 1950s. It revolutionized the form by creating an electrifying visual language that signaled a new age and a fresh start- two of the powerhouses were Charles and Ray Eames. The Eameses were a husband and wife team whose unique synergy led to a whole new expression in furniture and architecture. The couple advocated the principles of Modernism through the adaptation of innova¬tion from wartime technology .Their design style can be branded as “California Modernism,” a term that is often used interchangeably with “Mid-Century Modernism.” This distinct style embodied an approach to design that opposed the “social conscience” of the Bauhaus in order to embrace looser, warmer design which was both more expressive of local character and in touch with the realities of commerce and salesmanship. With the west-coast coming-of-age, economy shift from making goods to producing information and the global expansion of American culture; their lives and work embodied some of America’s defining movements. They contributed to architecture, film, industrial and graphic design. They were known as pioneers of affordable mass production and residential constructions. The evolution from furniture designers to cultural ambassadors validated their bents and overlaps with country’s interest and projected how design can enhance the lives and practical needs of ordinary people and not just the elite. In 1940,
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