Design Marketing Cover for Pringles Essay

Since 1928, the H. B. Reese company's been making the irresistible combination of chocolate and peanut butter known as the Reese’s Peanut Butter Cup. The significance of this artifact in the american culture and history is, without a doubt, vastly significant. As a confection, both peanut butter and chocolate pack a strong punch in their own right. They are often main ingredients in cookies, cakes, ice creams, and other desserts and treats.They're familiar… there’s something instinctively American and close to home about them both. It is no wonder they need very little persuasion of the American people to become the number one most popular candy in the United States by a wide margin.

Proctor and Gamble, the developers of Olestra, performed a test and found that people eating typical amounts of Olestra-based chips don’t have significantly more gastrointestinal problems than people eating normal chips. The FDA is now reviewing this finding. Gladwell used this to point out that it’s entirely possible, right now, to make a French fry without many dangerous health concerns.

Howard Moskowitz, a food industry consultant, detailed how to increase the flavor appeal of Dr. Pepper by its consumers, with large amounts sugar. In Prego spaghetti sauce, after tomatoes, sugar was made the next greatest ingredient in amount. The classic Lay’s potato chip brand included many different flavors such as chips with salt & vinegar, salt & pepper, cheddar, and sour cream flavoring. Mr. Moss goes on to describe how Frito-Lay executives hope to develop “designer sodium,” which may decrease the sodium content of their products by a considerable

Nestlé’s Hot Pockets is a product line that belongs to the frozen food entrees. Frozen entrees are products that are convenient to the consumer. A consumer may spend minutes in the store comparing different brands based on the number of choices, prices, product packaging and nutritional value, but on average it takes about six seconds to make a decision. To increase the chances of Nestlé’s Hot Pockets to be chosen, it is important that the benefits and advantages of Hot Pockets are clearly visible on the packaging, as well keep the package simple so the consumer cant get confused. The other product that is in the family brand is Lean Pockets, a healthier version of Hot Pockets directed to the millennial consumers that are into the healthy fitness craze. A change for Lean Pockets would be to increase the size of the health benefits, as well make the word “protein” larger and more visible on the package box. Hot Pockets have been a Nestlé product since 2002 when Nestlé bought the product line from Chef American Inc. the one advantage Nestlé has established is that there is over 20 varieties of Hot Pockets which includes limited edition flavors.

It is recommended that Frito-Lay’s (FLD) aggressively promote its current line of shelf-stable, “chip dip” products and should not enter the “vegetable dip” market until a future date.

Formerly located in Newburyport, Massachusetts, the Josiah Bent Bakery, is credited for the creation of the saltine cracker as far back as 1801. However, it was not until 1876 that the first name brand saltine cracker, Premium, rose to popularity. Major advertising for Premium did not begin until the 1930's, during the Great Depression, with the famous slogan, "Polly want a cracker." Today, consumers count on Premium to ease hangovers and nausea (Hiskey 1). On the other hand, Ritz crackers did not make its debut until 1935. Named after the Riz hotel, this

Popchips is a chip brand who claim their chip is a healthy snack. Popchips claimed that they do not use any flavor enhancer, no added preservatives, no fake flavors, and no synthetic colors. Their product use all-natural ingredients from non-GMO sources (Faq). This particular ad created by Popchips used a bright red color that brings the audience’s eyes to attention. The ad is divided into three sections. The top section writes “less guilty, more pleasure.” Three stacks of potato chips at different height are in the middle of the page. An enormous “100 calories” laid behind the three potato chip stacks. Below each stack is the names of chip types including: fried chips, kettle style chips, and Popchips. Underneath the names are short nutrition facts of the chips. The bottom section depicts a short description of Popchips.

Government campaigns to inform people of the dangers of a high-fat diet have caused the public to recognise that they need to watch what they eat, since unhealthy foods can lead to heart disease and obesity, as well as a myriad of other health problems. This has lead to an increase in the sales of healthy substitutes for fatty foods. Muckle chips are high in fat, and although

In the 1620s the potato was introduced to the colony of Virginia courtesy of the British governor of the Bahamas. The potato didn’t truly spread until it received a seal of approval from Thomas Jefferson after serving them to guests at the White House (Chapman, n.d.). The potato continued it’s spread across the world and eventually became a staple part of meals (and snacks) the world over.

Subsequently, Five Guys does not sell dehydrated French Fries unlike its competitors. Their potatoes are slowly grown in Northern Idaho, where the weather conditions are quite favorable for growing solid and tasty potatoes. Many of the competitors reduce their costs by purchasing potatoes from California or Florida, where they are grown fast and are a lot cheaper. Five Guys guarantees freshness by cutting the potatoes every morning while leaving slivers of skin on.

Potatoes became a staple in the diet of many as they were discovered around the world. They are still an important part of the diet of many today. ("International year of," 2008)

He was right, at least after awhile. Simplot's next step in his riches was determining what foods housewives would want to put in refrigerators. Due to this, he assembled a team of chemists to develop a product that would later become known as the frozen french fry. He wanted a cheap, frozen fry that was just as delicious as an unfrozen one but without the hassle of preparation. His chemists experimented with many things until finally reaching a breakthrough, which would begin to be sold in 1953. Although sales were disappointing at first, Simplot kept at it. He went to Ray Kroc, the man who made McDonald's so successful, and offered to build a new factory to make McDonald's french fries using his frozen fries. Kroc agreed but with no long-term commitment included, so that Kroc could drop out of the agreement if it went sour. McDonald's began selling the fries, to which customers were not noticing a difference in taste. The difference in production price made the fries extremely profitable, even more than their burgers, which allowed Simplot to be the main supplier for McDonald's fries. Within a decade after this arrangement, McDonald's restaurants quadrupled in quantity and was booming with income.

Frito-Lay first toyed with multigrain snack chips in the 1970s, when research indicated a need for a snack in this category. Prontos, released in 1974 and distributed for four years, weren’t incredibly well received. While a lack of success is attributed to a confusing name, poor manufacturing and too narrow a market, Dwight Riskey, VP of Marketing Research and New Business, admits that he is “not sure there were dramatic things wrong with the product design [...]. It may have been invented and introduced before its time.” This sentiment was reflected in the Harvest Project in the early 1980s, when Frito-Lay developed several multigrain products to attempt and have a possible healthy alternative to saltier snack foods for the baby-boomer generation. Lackluster response caused the project to stall into the mid 80s as focus was put on developing new flavors and healthier alternatives in other brands.

We will gain additional flexibility with price points. There is opportunity for us to expand from a regional brand to a national brand. While we continue to emphasize the premium teddy bear gift business, we intend to expand into larger markets. There is now a whole new opportunity for us in the corporate incentives and promotions market as well as the wholesale market…Our growth will come not only from expansion of our radio markets but in the corporate and wholesale markets as we use offshore manufacturing alternatives to move to broader price points," (Wheelen & Hunger, 2004).

nowadays, people do not know what they are eating. The majority of most Americans would not be able to pronounce the names of the ingredients listed on the package of the last snack food they consumed. Consumers “ignore certain critical questions about the quality and the cost of what they are sold: How fresh is it? How clean or pure is it, how free of dangerous chemicals? … When the food has been manufactured or “processed” or “precooked,” how has that affected its quality or price or nutritional value?” (Berry, 24) It is of utmost importance that we understand what the food that lines the grocery store shelves is actually