Design Marketing Cover for Pringles Essay

1649 Words7 Pages
Design marketing cover Contents A. BACKGROUND - Corporate culture-> What they want to achieve? - Vision - Mission 1. Compeitor (Show Logo) - Lay’s - Tyrrelis - Kettle Chips 2. History of Pringles A. 3. Product of Pringles A. http://www.fatsecret.com/calories-nutrition/pringles - Normal - Small - Stick - Promotion [star wars, speaker, Iphone App] A. Analysis - SWOT - PEST - 5P people/product/place/price/promotion - Objective B. Target Audience[MIN] C. Brand Positioning [with 3 brands] - USP – What Pringles have that other company don’t have D. Problem of Pringles in Singapore E. Solution F. Reference Pringles strategy[Mission and Vision] In 2012, we continued to execute a strategy based on our…show more content…
Design marketing cover Contents A. BACKGROUND - Corporate culture-> What they want to achieve? - Vision - Mission 1. Compeitor (Show Logo) - Lay’s - Tyrrelis - Kettle Chips 2. History of Pringles A. 3. Product of Pringles A. http://www.fatsecret.com/calories-nutrition/pringles - Normal - Small - Stick - Promotion [star wars, speaker, Iphone App] A. Analysis - SWOT - PEST - 5P people/product/place/price/promotion - Objective B. Target Audience[MIN] C. Brand Positioning [with 3 brands] - USP – What Pringles have that other company don’t have D. Problem of Pringles in Singapore E. Solution F. Reference Pringles strategy[Mission and Vision] In 2012, we continued to execute a strategy based on our fundamental strengths, including our expanding family of megabrands, strong global opportunities, a powerful pipeline of product innovations, and people across the globe that can put all of these assets to work. As we move forward into 2013, we are executing our strategy across four tracks. A. Become a grobal snacks player  From a handful of convenience foods in the 1990s through our acquisition of Pringles in 2012, we’ve become a leading snacks player. This gives us an exceptional platform on which to drive growth in both established and developing markets, and on which to build a global snacks business that already accounts for more than $6 billion a year. B. Focus on frozen  We have a frozen food business in North America that
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