Design Marketing Cover for Pringles Essay

1649 Words7 Pages
Design marketing cover

- Corporate culture-> What they want to achieve?
- Vision
- Mission
1. Compeitor (Show Logo)
- Lay’s
- Tyrrelis
- Kettle Chips
2. History of Pringles
3. Product of Pringles
- Normal
- Small
- Stick
- Promotion [star wars, speaker, Iphone App]
A. Analysis
- 5P people/product/place/price/promotion

- Objective
B. Target Audience[MIN]
C. Brand Positioning [with 3 brands]
- USP – What Pringles have that other company don’t have
D. Problem of Pringles in Singapore
E. Solution
F. Reference

Pringles strategy[Mission and Vision] In 2012, we continued to execute a strategy based on our
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Whether through organic growth, acquisitions and joint ventures, or cross selling opportunities created by the acquisition of Pringles, our company now has exceptional opportunities to expand across regions with highly favorable demographics, from central and Eastern Europe, to Latin America, and to the Middle East and Asia.


In the 1960s, Procter & Gamble introduced Pringles, which are made from dehydrated and reconstituted potatoes.

Their researchers developed the basic Pringles formula of dehydrated potato flakes combined with starch and water that was beaten into dough. The dough was then rolled into a flat sheet molded into individual pieces and fried.

It was first advertised as a ‘new fangled’ potato chip and promoted as a technological marvel. Unlike potato chips Pringles are a uniform size and shape, making possible their packaging in a long tube.

Pringles chip also achieved durability status, allowing it to sit on a shelf for a year without tasting stale.

As a result, the product could then be advertised nationally, creating a significant advantage.

Revenues surpass $105 million in 1973, speeding toward a target of $250 million in sales within five years.

The potato chips industry went to court to prevent Procter & Gamble from calling Pringles ‘potato chips’.

It was resolved in 1975, when the US Food and Drug Administration defined Pringles as ‘potato chips made from dehydrated potatoes.’

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