1.3.1 Design thinking principles applied to social innovation Overall, there are three overarching themes in design thinking that can be slightly adapted or modified by different agencies: Human-centered; Co-creation with user; Scalability. These have been adapted by different organizations. One of the leaders in the design thinking movement in this context is UNICEF (well-known acronym for the United Nations International Children 's Emergency Fund). UNICEF’s innovation principles have been endorsed or adopted by a multitude of partners, including the USAID, Bill and Melinda Gates Foundation, WFP, UNDP, IKEA Foundation, UN Foundation, and UNHCR (UNICEF). The following summarizes the nine UNICEF principles of innovation (UNICEF) that projects need to follow to be mindful of Design Thinking which have been synthesized from the Greentree Consensus as a concerted effort by donor organizations of capturing lessons learned (The Greentree Consensus). These are used as best-practice guidelines to inform the design of technology-enabled development programs. a. Design with the User To be successful, projects need to develop context appropriate solutions informed by user needs. This implies including all user groups in planning, development, implementation and assessment; developing projects in an iterative mode. Furthermore, solutions need to be designed with the existing workflows in mind and plan for organizational adaptation. Finally, the design needs to be sensitive to, and
A Design should not only be about reflecting the practical and aesthetic in business but most saliently, it should serve people.
The project requirements need to be documented in detailed using SMART approach with proper use case scenarios. The revised
But in contemporary society, there is no single definition that covers design completely, or even fields of professional practice as graphic or industrial design that adequetly cover the diversity of ideas and practices as once existed. (pg3 wicked problems in Design thinking book THE IDEA OF DESIGN)
These use cases would drive the goals of the project and our general though and planning process to the user interface.
The core concept behind ‘Design Thinking’ revolves around attaining a goal rather than simply fixing a problem at hand. Since focusing on an objective already helps address any unmet needs, goal-oriented solutions lay the groundwork for other improvements including future ‘Design Thinking’ solutions. As such, solutions of this nature need to be socially fluid, tangible in nature, and broadminded in approach.
Many of the most innovative designs have solved common problems. Think about products like jackets that turn into sleeping bags for the homeless or paper books that function as water filters (to be used by people living in areas where getting clean water is an issue.) These kinds of projects solved some very real problems in the world today.
Several existing Design Activism case studies were reviewed, in order to examine the process followed, the tools used, and to understand the impact on society.
The book ‘Design futuring: Sustainability, ethics and new practice’ and the author, Tony Fry talks about the time and its relationship with design. He reconceptualise the practice of design. In his view, the design plays an important role in our life. Our capability to prefigure what we create, before the act of creation, makes us human. After all, what we design, design us. Then he talks about the possible way of design futures and figures out the problem of existing in our notion of design, then suggest the sensible suggestion, which could be the solution in our unsustainable world. In his perspective of design is that we must change how we think about design. Fry makes a well-researched, articulate and passionate case for these changes, supporting his argument with a variety of fresh ideas, evidence, examples and philosophic reasoning to make the case for an expanded and revitalized profession of design.
summarized by the phrase: “design thinking”. Tim Brown (2008), CEO of IDEO, explained that it is
I revisited my brief opinion on design and the department, written prior to entering the program, to evaluate what I have personally learned. It was generic, my knowledge of the discipline limited due to the lack of exposure throughout the first eighteen years of my life in Vietnam: “As we progress, communication via visual aid have become more and more common, as well as more efficient compared to other means. Powerful designs can transfer messages across, spread messages, and thus raise awareness of social, cultural and individual issues–such is only one of many uses”, I wrote, and such is the textbook definition. Design was to me a blind-spot, and I started the program without expectation of what to come.
Design management involves the core functions of the management process and directly links them to the process of innovation and design. Businesses are facing an increasingly competitive market place with new innovations and technologies appearing all of the time. Therefore, design is a good way to differentiate the product from a competitor by making it more aesthetically pleasing and more functionally effective. Cooper (1997) suggested that
It will consider the influence and power designer possess, the negative outcomes of bad communication, and how designers can do good. This research is significant because the world today needs to be accountable for the issues it has caused, one designer at a time, one person at a time.
A design process is more experimental rather than technical, the insights that are reflected in the journey of design or research leads to transformations in the behavior of the practitioner. The possibility of outcome can be influenced either in positive or negative ways as it generally develops from the current issues in the society. This affects the whole process and choices a designer make, it can be related in terms of cultural, economical, global, political or environmental issues they can be considered as the contemporary influence.
design proposals to challenge the way of assumption and conceptions about the role of objects pay in everyday life- due to the fact that this project is based on speculative thinking; and moreover social design -which defined a design process that contributes to improve human well-being and livelihood- which is the perfect aim of this research.
In this chapter, the authors share ideas with the reader about the practice, which goes along with three other p’s: principles, patterns, and processes, that consists in the method of Goal-Directed design, of Goal-Directed design and how design teams integrate into the larger product team. The authors also discuss strategies for working together, complementary approaches to product development, and tactics for assembling teams across an organization. The authors state that some of the most interesting and important design problems are too big to solve alone – and too often, doing it alone also can be rather lonely.