Design of Product Placement Layout in Retail Shop Using Market Basket Analysis

(Bhasin, 2014) A question to be answered by data mining is how to identify unexpected shopping patterns in supermarkets? Data mining can acquire significant amount of information on customer buying habits and preferences. The importance of this question is to target marketing campaigns to maximize revenue on every day of the week. The data is taken from operational or transactional activities such as, sales, cost and inventory.

For this purpose the retailers were interviewed. Visits were made to retailing stores in west Nagpur area. Lastly, an analysis of the competitors like Prestige and Hawkins was also carried out to find out about their activities in the retail direction.

I chose the book Why We Buy: The Science of Shopping by Paco Underhill. This book really opened my eyes to a lot of marketing issues. In all honesty, I chose this book because I’ve always found the idea behind shopping interesting and I’ve always wondered why I walk out of the store with an item I don’t even need. After reading the book, I discovered that this book is actually not about that at all. This book is actually far more interesting and tackles some serious problems in marketing today. These days, very few stores open to serve new markets. The primary purpose of a store in this day and age is to steal someone else’s market share.

Items in the store are also arranged by their intrinsic properties. For example, the dairy products are in the same aisle as Ice Cream and Yogurt. This arrangement makes for an easy transition for the customer. This layout plays a considerable role in assisting the customer’s visual system to pay attention to the store’s items.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

The following report establishes the buying habits of the customers and determines what motivates them to come to our business. From research done elsewhere, it was noted that the age as well as the income level are major determinants of the buying habits of customers. In order to establish whether this really applies to our business as well, a survey was sent to a sample of 200 of our customers. The customers were asked to give their age and level of income only and they were rewarded with a gift card of $25 towards their next purchase.

The present purchaser markets are excessively focused. For augmenting the benefit and extending the piece of the overall industry, the organizations utilize different endeavors for accomplishing their destinations. There likewise exist solid shopper support developments everywhere throughout the world. The greater part of the organizations attempt to change over potential client into a standard client. For this, they endeavor to give most extreme advantages and accommodation to the clients through the magnificent usage of asset. The change of a potential client into a general client isn't a simple undertaking. They need to mix different promoting blends in various ways.

Most of the business industry depends on rational decision-making. These involve making charts, graphs, strategies, performance assessments and much more. Figure 1. An integrative model of industrial buyer behavior is presented in the article, A Model of Industrial Buyer Behavior, shows two different models. First, conditions need to apply to make a distinction between the company’s products among the competitors. Secondly, to perform an experiment without ignoring the decision-making variables. The article specifies five different processes that can help an individual select a product: the background of the individual, information sources, active search, perceptual distortion, satisfaction with past purchases (Sheth,

The population for this study comprised of consumers who had experience any form of service in the shopping mall. A systematic sampling procedure was first used to scale down the size of the study to 100 and thereafter remove erroneous data. Then, through a simple random sampling procedure, select 40 data from each of the following age group for this study; below 35 years old, 35 years and above but below 50 years old, and 50 years old and above. Total sample size is 120 and 120 of the short questionnaires were consolidated for analysis. The unit of this analysis was the individual consumer who is above the minimum age specified above, and had responded to and completed the short questionnaire without error.

In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail outlets has been considered for the present study. The paper mainly focuses towards various factors which affects the decision of the consumer in the store while they visit there for shopping. So, this research is mainly concerned with the

Due to the difficult economic situation that people are facing these days, customer’s income has a major factor in determining their consumption behaviours.

Recommended for approval and acceptance in partial fulfillment for the degree of Bachelor of Science and Industrial Engineering.

This section is attempts to provide an explanation on consumer shopping behaviour by review the previous study on the previous literature. Shopping is one of the distinct activities of consumer behaviour (Tauber, 1972) and shopping behaviour is a distinctive form of consumer behaviour (Asseel, 1987). According to Tauber (1972, p

Merchandising as an activity starts with market research and ends with sale of merchandise. The chain of intermediate activities between these forms the functions of merchandising. Some of these activities are store space – buy – price – display – sale, while others are source – sample – cost – production – quality – packing – delivery. We can thus attribute these activities to two segments of the chain. The Retail segment and the Vendor segment.

A Technical seminar Report submitted to Manipal University in partial fulfilment of the requirement for the award of the degree of