Essay on Designer Apparel Market in Australia

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Industry Reports: 1 - Designer Apparel (Ready-To-Wear) in Australia Size The designer apparel market is quite large and it is expected to grow over the years due to people’s perception of luxury clothing as of high value. In 2008 the market size in millions was approximately $1,673.0 as compared to 2013, where it increased up to $2,063.2 as shown in the graph. By 2018, the market is expected to reach up to $2,411.1 million. (Euromonitor International, 2014a) According to Euromonitor International (2014a), the brand leaders in regards to brand shares (2012) are: • Ralph Lauren in number one position with 7.5% of brand shares • Then Berlei (Company: Pacific Brands Ltd) with 5.2% • Donna Karan (Company: Moet Hennessy Louis Vuitton…show more content…
Industry Reports: 1 - Designer Apparel (Ready-To-Wear) in Australia Size The designer apparel market is quite large and it is expected to grow over the years due to people’s perception of luxury clothing as of high value. In 2008 the market size in millions was approximately $1,673.0 as compared to 2013, where it increased up to $2,063.2 as shown in the graph. By 2018, the market is expected to reach up to $2,411.1 million. (Euromonitor International, 2014a) According to Euromonitor International (2014a), the brand leaders in regards to brand shares (2012) are: • Ralph Lauren in number one position with 7.5% of brand shares • Then Berlei (Company: Pacific Brands Ltd) with 5.2% • Donna Karan (Company: Moet Hennessy Louis Vuitton SA) with 2.4% • Followed by Prada and Burberry at 2.2% • Other brands like Calvin Klein at 1.6% and Gucci 1.1% Competitive set The designer apparel market is extremely competitive and as a result companies are becoming more strategic in their marketing approach to compete with other brands. For example, companies have considered collaborating with other designer brands to produce luxury designs at affordable prices such as Sass & Bide collaborated with Havaiana and together they created a limited edition of thongs. Furthermore, there is a lot of competition when it comes to price harmonization as local retailers are encountered with pressure from consumers due to the differences in international prices. Therefore, it is evident that the
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