Designing A Building Or Interior Design For Lure Customers

In the Wendy’s advertisement, they use logos by saying that their burgers are made of 100% real beef. They also use ethos by showing a double-stack cheeseburger which makes people hungry and want to go get one. When they show good looking food on ads people want to get it more because it looks good so then they will try it other than

Visually this creates a positive atmosphere for all to enjoy through various experiences created. The success of Eat Street Markets is a result in this decision.

The atmosphere of RAPIDS is unique, but is constant throughout any RAPIDS facility. When one enters the restaurant, the sounds of a live piano jazz band greets the customer along with a hostess who will either seat them at the wine bar or at a table close to the live piano jazz band according to the customer’s preference. RAPIDS strives to keep this atmosphere adherently the same throughout all the entities. RAPIDS’s owners are aware that delectable food is not the only product consumed, but also the ambiance that the customer’s enjoy impacts the success of every RAPIDS entity

When the Tatelman brothers took over the business, they changed their mode of advertising. They realized that by limiting their advertising to newspapers, they were potentially missing out on a whole demographic of people that needed furniture, which would be 18-34 year olds. This demographic was starting to move out on their own, starting families, and needed furniture. By moving from newspapers to funny radio ads and later funny TV ads, Barry and Eliot were able to draw in more customers, especially the demographic they were targeting (Iacobucci, 2013). Before they started to add in the extra shopping experiences, they had customers waiting to get into their third store. Once they added the entertainment portions of the store, they were able to draw in more customers. Even if the customer is only there to take part in the entertainment aspect of the store, which is in the back of every store, they do have to walk through the showroom first. By walking through the showroom a first time customer could see a room design or one piece of furniture that catches their eye. Each customer has a different shopping experience, whether it be at one store or multiple Jordan’s Furniture

Typically, consumers go out to eat not only for good food, but we also expect good services, fresh ingredients, proximity, and an atmosphere to match. My client is The Varsity Club Tavern in Morgantown, WV. Usually just referred to as The Varsity Club, but the tavern part gives a little hint to the overall feel of the restaurant. As you may know, taverns are places that sell beer and other beverages and some of the time food. The Varsity Club offers an extensive beer selection and

1. As a marketing consultant for a chain of hair salons, you have been asked to evaluate the kids’ market as a potential segment for the chain to target. Evaluate the kids’ segment against the four criteria for successful market segmentation.

This is a picture of "May's Railside Grill" Restuarant in Newport, Pa. There are two different signs hanging on the building; I believe that looks unprofessional and sloppy. The Restaurant part of the sign is good because it's bigger, and it stands out more. The "May’s Railside Grill" Sign’s font is small, and the green background does not make the font stand out. "May’s" is small and in yellow font, which makes it hard to read. The Restaurant part of the sign lights up at night, but the "May’s Railside Grill" part of the sign does not light up at night. People who are unfamiliar with the area might see the restaurant sign at night, and wonder what kind of restaurant it is. Elderly people or people who don't see well might not stop at this

Straight forward only the best quality food, service and great environment can bring repeat clientele which can never be achieved by any means of advertisement.

My audience are two sets of groups. The first set of audience is the people whom look for more than a great deal on wings, they look at the quality of the wings. These people know the importance of getting served the best type of wings and nothing, but the best. The second audience contains of sports fans, since both restaurants consist of showing different types of sports events. This particular group looks for more than food quality, these people look at the atmosphere setting. Both sets of groups are consider my audience. They're both drawn to these restaurants for one reason or another, both audiences desire to create good memories.

Obviously the company has perfected their marketing strategy, and like any successful business, has made it all about the customer. Businesses would not thrive without, of course, business for the people. Making customers the purpose of the restaurant, Chick-Fil-A has become exceedingly successful in a relatively short amount of time. They use good promotional and advertising ideas to draw the customers’ interests and keep customer satisfaction to develop loyal customer business. This video has shown that obtaining a strong marketing strategy, respectful service, dedication to the customer, and good promotional/advertising ideas will draw in business resulting in profit for the company and thriving

In the Introduction chapter of Jonah Berger’s book, Contagious: Why Things Catch On, we are introduced to Howard Wein, a successful businessman in hotel management and in hospitality. Wein helped Starwood Hotels launched its sister brand and micro managed billions of dollars in revenue as Starwood’s corporate director in food and beverages. Despite his successful background, Wein fancied for a smaller, more restaurant-focused environment. Leaving his business prospects in Philadelphia, he moved to Philly to help design and launch a new boutique steakhouse called Barclay Prime. The concept of Barclay Prime was to deliver the best steakhouse experience in New York. Wein was imagining luxurious bounties of furniture and an extensive seafood bar, extending from the West Coast of America to the East Coast of Russia. And to add on to that, Wein also dreams of delivering food delicacies to his consuming eaters. While Wein maybe over the top, the problem is attracting customers and bringing awareness of Barclay Prime in the one of the most competitive areas for a restaurant to thrive. From statistics alone, twenty-five percent of restaurants closed within twelve months of opening their doors and raises up to sixty percent within the first three years. Wein, in a state of urgency, must generate a buzz.

-Senses. A supermarket like Tesco would use this technique to try and bring more customers into the store by using smell, sight, sound and taste. They would play music to try and attract people into the store, and they would also have staff at the front of the store offering free samples to customers to try to try and persuade them to buy the product. They would use lighting for an example for sight as it would draw customers to come into the store to

In the recent years, BWW restaurants are affected by the economic downfall (Southward, 2013). People began eating out less as a whole and restaurants have had to use new techniques and solutions to draw more guests. BWW is undertaking various steps to fight the economic crisis. For instance, twice a week they have specials on two types of chicken wings: traditional and boneless ones at fifty percent off. This tool has been an effective in attracting more guests. The company is also utilizing such measures as distribution of coupons with $5 discount or a coupon for 6 free wings in BWW (Buffalo Wild Wings Marketing Plan, n.d.). Additionally, to entertain their guests and make their visit to the restaurant more enjoyable, BWW is using modern technology. It

There are numerous businesses and stores located in the Madison area. Most are popular year round and feature a hometown feel with American style food. My new business, Pudding Pops, is located in downtown Madison; it is in the heart of the campus and downtown, located on N Park St near Bascom Hill. Clearly, there is a ton of competition right around that area. Some of them include- The University Club, Starbucks, Chipotle, Porta Bella, Five Guys, QDOBA, The Madison Blind, Nitty Gritty, and Bassett Street Brunch Club. This perceptual map shows which of our competition is a more expensive or cheap restaurant, or more popular in the winter or summer- the middle being popular in both.

Great food, high-traffic location, and super decor -- all are important to the restaurant business. If you take a close look at what