Designing A Business Strategy For Business

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Customizing Complex Buying Processes
Buyers with house accounts are easier to shepherd through complex buying processes such as purchase-order systems, gaining multiple approvals for business buys, authorizing multiple account users and developing long-term relationships and business partnerships. Many B2B companies are moving toward using their platforms as marketplaces for multiple vendors, manufacturers and B2B sales companies. Offering house credit is a good first step for positioning a B2B company at the top of the chain for this forward-thinking business strategy. When companies share financial interests,. it 's easier to work together from shared marketing platforms.

3. Fulfillment Convenience Applications
Customers enjoy faster processing of their orders when they 've been qualified for an account because no immediate payment arrangements are necessary. B2B companies have all the information they need to ship immediately, and customers with accounts generally provide more complete information about their companies, buying habits and financial strengths so that eCommerce platforms can segregate them with the high degrees of accuracy. When salespeople know a company 's limits, they can better target their sales efforts.

Gartner predicts that personalization on B2B ecommerce sites will enable companies to outsell their competitors by 30 percent by 2018, and offering customers purchasing accounts delivers the kind of personal service and easier ordering that ensure
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